Shah Rukh Khan's brand value in danger? Prahlad Kakkar says Aryan Khan's case 'tamasha' not the reason

Updated on Oct 12, 2021 03:50 PM IST  |  1.1M
   
Shah Rukh Khan's brand value in danger? Prahlad Kakkar says Aryan Khan's case 'tamasha' not the reason.
Shah Rukh Khan's brand value in danger? Prahlad Kakkar says Aryan Khan's case 'tamasha' not the reason.
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In the recent turn of event involving Shah Rukh Khan's son Aryan Khan, the superstars' commercials with an educational platform were brought to a halt. SRK not only endorses this brand, but is the face of a dozen such brands. From cars to home decor and so on, the actor's commercial portfolio is massive. 

Now, with his son Aryan Khan's arrest in the cruise drugs bust case, has SRK'S brand value taken a hit? Popular ad man Prahlad Kakkar speaking to Hindustan Times called the case a 'tamasha' and said, "Rivals might use it saying your brand ambassador’s son is doing drugs, what are you teaching children? They don’t want to open themselves up for any such attack. Rather than dropping him from the whole thing, they just paused to see what the result is. Aryan is just being held for the heck of it, it is a political thing and everybody understands that. At the end they will have to let him go.”

Elaborating on the actor's brand value, he added, "SRK’s brand value is no longer as strong as it once was when his films were doing much better. There were more people interested in watching him than there are now, so there is a natural diminishing of brand value. That cannot be attributed to the episode involving his son." 

Another trade expert Atul Mohan echoes similar sentiments and labelled it as a temporary setback. "It is a tough time for Shah Rukh and his family, but it won’t affect his brand value or standing. I think he will emerge stronger after this. He would be more eagerly awaited. This is generating sympathy towards the Khan family, and more anger towards the system,” he told the portal.

Aryan Khan's bail plea hearing is now slated to be held on 13 October. 

ALSO READ: Aishwarya Rai’s birthday post for Amitabh Bachchan ft Aaradhya is too cute for words

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Comments
Anonymous : One after another, all druggies are coming out openly to support AK and SRK....
REPLY 0 1 week ago
Anonymous : SRK God bless you!! No matter what you are the Best. Champs KkR
REPLY 1 1 week ago
Anonymous : Shame on indian govt shaameee no guilt for millions deaths in corona olus they have guts to do all this basteds indisn people are seeing all this n keeping wuiet like fools
REPLY 1 1 week ago
Anonymous : His massive portfolio … lol like dancing at wealthy folks weddings, serving food at wealthy folks wedding, selling cars, pan masala, fair & handsome creams on TV. In the last few years he has no hit movies. Bollywood folks are good at fooling naive Indians . This is his source of income. Ditto rest of Bollywood.
REPLY 4 1 week ago
Anonymous : He is giving flops after flops for the last 7 years. He has no brand value now.
REPLY 3 1 week ago
Anonymous : There's plenty happening in India right now, but ppl r focusing more on Aryans drug consumption case. Where's the justice for the dead farmers families, the instigator is free because of his political stance. Many ppl take drugs, the corruption is within the dept that's why the actual criminals will never get caught.
REPLY 2 1 week ago
Anonymous : Shahrukh Khan's brand value is not just because of his films. He has that panache that no one else has. Cheers
REPLY 5 1 week ago
Anonymous : Why bring politics here ? If AK is innocent then he will get out. If he is guilty then he will face the consequences .
REPLY 2 1 week ago
Anonymous : there are a lot of innoicent ones languishing in jail
REPLY 2 1 week ago
Anonymous : Is been ages since SRK has given any meaningful movie, still making 100s of crores..he sells from paan masala to fairness cream..no limit for greed.
REPLY 4 2 weeks ago
Anonymous : So his son being apprehended is political thing..whats wrong with these dim Witt? guy was caught with drugs..thats wet got arrested, what's so difficult to understand in that. Who is Aryan Khan if not SRK's son. Who gives a $h!t about him otherwise.
REPLY 7 2 weeks ago
Anonymous : Who are you? Hahahha, and fyi ncb has told he was not caught with drugs. But Adani was , so what happen there? Wakeup blind fold people.
REPLY 1 1 week ago
Anonymous : Aryan ki galti ki saza Shahrukh Khan kyu bhugte.
REPLY 0 2 weeks ago
Anonymous : What's the big deal.. he is nearly 60. has billions a
REPLY 4 2 weeks ago
Anonymous : Seriously something is wrong with ‘us’ the people. We complain if a celebrity receives a special status or do not receive one? Celebs are onto drugs which is very clear and someday someone will be caught. Are u saying they should not be? What is that we want? Everything is blamed on the government.
REPLY 5 2 weeks ago
Anonymous : Why Shah rukh khan to suffer due to his son. Ain't Shahrukh and Aryan two different ppl.
REPLY 0 2 weeks ago
Anonymous : SRK was, is and will be KING KHAN.
REPLY 4 2 weeks ago
Anonymous : Bah more like king kong!
REPLY 1 1 week ago
Anonymous : “ News is what somebody somewhere wants to suppress; all the rest is advertising."
REPLY 1 2 weeks ago
Anonymous : Generating sympathy? What on earth for? For getting caught doing drugs? ROFL
REPLY 8 2 weeks ago
Anonymous : No. For being in jail DESPITE no proof. Fool
REPLY 3 1 week ago
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