The Penthouse 2 star Kim So Yeon leads March Brand Reputation ranking followed by Vincenzo's Song Joong Ki

The Penthouse star Kim So Yeon topped the list with a brand reputation index of 5,141,911.
The Penthouse season 2 airs every Friday and Saturday on SBS. The Penthouse 2 star Kim So Yeon leads March Brand Reputation ranking followed by Vincenzo's Song Joong Ki
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It seems like The Penthouse 2's Prima Donna, Kim So Yeon is quite the achiever in real life too. On March 1, The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors and Kim So Yeon topped the rankings! Kim So Yeon ranked first, followed by Vincenzo star Song Joong Ki and actor Lee Da Hee took the third spot.

According to a report by My Daily, via Soompi, Kim So Yeon topped the list with a brand reputation index of 5,141,911. The keywords that ranked the highest for her in keyword analysis include 'The Penthouse 2,' 'villainess', and 'Eugene'. Kim So Yeon, plays the prima donna Cheon Seo Jin, while Eugene plays Oh Yoon Hee, her arch-rival in The Penthouse 2. Her highest ranking related keywords included, 'powerful,' 'tough,' and 'dominate.' These adjectives are best used to describe her performance and also her Cheon Seo Jin's personality, who is currently losing her voice, reputation, and status as the 'queen' of The Penthouse in its second season. In the positive-negative analysis too, Kim So Yeon achieved a score of 81.95 percent positive reactions. Song Joong Ki, who made a fiery comeback as Vincenzo Cassano, a lawyer and a mafia consigliere of Korean descent in tvN's Vincenzo, ranked a close second with a brand reputation index of 5,123,964 for March. Actress Lee Da Hee, who is currently starring in tvN’s sci-fi action thriller LUCA: The Beginning, took the third spot in the rankings with a brand reputation index of 4,487,022.

For the unversed, The Korean Business Research Institute conducts thorough research calculating a celebrity (idol or actor) or a group's brand reputation. The Brand reputation for March was calculated through various factors like consumer participation, media coverage, communication, and community awareness indexes of 50 actors who appeared in dramas that aired between February 1 and March 1.

ALSO READ: Episode 2 of Penthouse season 2 brings more surprises; The ride continues with more twists and turns

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