Those who complain that Bollywood celebrities often ignore their social responsibilities are in for a surprise. First, we had Aamir Khan with Satyameva Jayate. Now, we have Priyanka Chopra and Ami Patel running a #itscooltorepeat campaign on Twitter.
The campaign aims at encouraging celebrities to help protect Mother Nature by simply repeating their clothes and accessories like shoes and bags every once in a while. Recycling will help avoid unnecessary wastage of resources for a petty fashion rule.
Further, Priyanka and Ami want to set a good example for fans who end up blindly following their favourite celebrities and refuse to repeat their clothes after having worn it just once. Priyanka wants her fans to stop believing that it is essential to always sport a new style to look good.
Mid-Day reports that Priyanka has relaxed her strict dressing rules to do her bit for the environment.
The campaign is receiving accolades and kudos from fans and other Twitter users. The campaign is also encouraging other celebrities to let their hair down and repeat their clothes and look without any fear of fashion critics.