Will HNY's online release steal PK's thunder?

News,Abhishek Bachchan,Deepika Padukone,aamir khan,farah khan,boman irani,shah rukh khan,sonu sood,vivaan shah,Happy New Year,PK
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Aamir Khan-starrer "PK" released in theatres last week. The movie not just received positive response from the critics but even the film fraternity gave it a big thumbs up. While Aamir's "PK" is still pulling audience to the theatres, we hear that Shah Rukh Khan is ready to release his last movie "Happy New Year" once again. Yes, you heard it right, but this time it will be an online release.

"Happy New Year" will now be available for the international fans to view directly online. The movie will use the direct-to-fan (DTF) model so that fans in unconventional distribution markets are able to view it as well. The idea behind the development, by Red Chillies Entertainments Pvt. Ltd., is to make the film reach the maximum amount of people.

“We at Red Chillies have always taken pride in establishing new trends and delighting our fans. Along these lines we bring the biggest entertainer - 'Happy New Year', directly to our fans through online streaming for the first time ever,” Venky Mysore, CEO, Red Chillies Entertainment, said in a statement.

While the traditional distribution markets like India and China enjoy a wide release of a Hindi film, DTF will release in other countries, barring these two traditional ones, to reach the most unconventional distribution markets.

The film will be available on the "Happy New Year" website to be viewed by the fans worldwide.

All you need is an internet connection, a device to watch it on and a credit card. At a minimum price, the film can be viewed on your computer, phone or any other digital device as it has internet connectivity.

"Happy New Year" turned out to be one of the biggest box office openers in Bollywood this year.

Directed by Farah Khan, the movie has an ensemble cast featuring Deepika Padukone, Abhishek Bachchan, Sonu Sood, Boman Irani, Vivaan Shah and SRK.

Meanwhile, Aamir's "PK", which was directed by Rajkumar Hirani, has already raked in Rs.95.21 crore in the opening weekend. The movie is expected to cross the Rs.200 crore mark soon.

Do you think HNY's online release will steal PK's tunder?

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Comments

Jo good film star tha usy to award nhi diya

what has releasing a film online and the dvd of it will come soon with another film in theatres!! And look at the people below talking rubbish and insulting SRK! Well, done people let the media fool you with creating wars for no reason. And I see both films if anyone want to compare. Both are bad. SRK focusing on his sex appeal and looks and PK is an old story with Aamir botox face hide behind being alien. So please we need better films with no trashing anyone or no acting.

There is some really negative wave against SRK and I can feel it. Media should stop this nonsense. A DVD released of a 2 month old film which normal has nothing to do with another one just released in cinemas. Why being mean!! Leave SRK alone and out of your sick promotion gimmick.

HNY is the beginning of the end of SRK as leading man. HNY made a Salman out of him, but he's not Salman at all. He's a much better actor and performer than Salman. But since Jab Tak Hai Jaan, SRK has not been given a good role in his films. Let's see if he can salvage it with Fan and Raees. Hopefully we will see end of Ajay, Akshay, Khans, Saif, in a few years. We need newer and better talent!

Get a life hater. Hope PV will bring back like and dislike buttons again. It becomes a trend to abuse SRK for no reason and get away with it.

Competition?
Really?
People watched HNY and regretted it.

There is some really negative wave against SRK and I can feel it. Media should stop this nonsense. A DVD released of a 2 month old film which normal has nothing to do with another one just realised in cinemas. Why being mean!! Leave SRK alone and out of your sick promotion gimmick.

what has realesing a film online and the dvd of it will come soon with another film in theatres!! And look at the people below talking rubbish and insulting SRK! Well, done people let the media fool you with creating wars for no reason. And I see both films if anyone want to compare. Both are bad. SRK focusing on his sex appeal and looks and PK is an old story with Aamir botox face hide behind being alien. So please we need better films with no trashing anyone or no acting.

Doesn't he know that people in 'unconventional distribution markets' have access to Youtube??? LOL

Hahahahahahaha. This is more embarrassing than starring in this crap movie.

Jesus what an embarrasing step. SRK is really insecure and he has every right for it with this cr... movies he´s doing at the moment. So please let the audience choose what they like.

HNY is an insult to human intelligence, why would anyone watch it and why would it affect PK

Don't make me laugh so much!!!!

srk is a insecure man always jealous of other actors success.

Hello, I want to watch HNY online. Can share the link?

How would it negatively affect PK when it seems to be being released in places that have very limited, if any, theatrical access to Bollywood films?
If it's successful, it could really help Bollywood films in western markets. It's hard to catch a Bollywood (or any foreign movie) in a US theater; and, it's probably impossible if you're not in a major metro-area. Whether or not HNY is trash, SRK seems to have the best, and forward-thinking, business sense of his peers. I'd pay a few bucks to stream (with the right payment service options) a new(ish) releases if there was opportunity.

big mistake if anyone thought HNY dvd can stop PK. hahah what a comedy

what does dvd release got to do with PK. HNY was very poor as a movie

Hny Century farce

What is required ?

This move will indeed make people watch more of PK....And stay away from the Internet for a while !

hehehe...nice joke! LOL

Get well soon...SRK!!...LOL

PK...I already watched OMG. Better and more thoughtful than the botox nude rubbish. So, kindly stop attacking other people for no reason. Each are different.

Oh please. Stop creating rubbish between people. I bought the online and it is nice. Separate films and all. Why the rubbish now! The film released and its time to be online and on DVD. Nothing being planned against anyone.

He wish!

Biggest JOKE of 2014. HNY shouldn't have released at all. Please do not compare this movie to the likes of "PK". It is embarrassing. A big LOL! pv post this please!

Reading his recent tweet about how much his kids praise him for all what he accomplished +releasing his movie online the very next day,proves nothing but tons of insecurities this man feels..he's obviously jealous specially cuz the industry went gaga over PK!

I like Srk but I have to admit that releasing his movie online and at this timing in particular shout out loud that he's so jealous & insecure when it comes to Aamir!

lol lol lol...you crack me up! PK is a separate league. The bakwas, namely HNY is no where close

lol lol lol you crack me up! PK is in a separate league...no where close to the bakwas HNY

hahahahahaha theres no comparison

Bwahahahahaha.......i can hear a billion people laughing at once.

hahaha so true

Hahaha... That's funny.. the headline.. Hahahaha..

What the bakwas

What the bakwas

What is the website

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