Dior SLAMMED for using animated character in their new ad campaign: Negative comments flood

After Dolce & Gabbana and Prada, it is Dior who has come under the negativity
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With the increase in technological advances, animated and CGI characters have ridiculously gained a lot of popularity. Just not that, these ‘animated’ characters have also signed brand deals with the biggest players in the industry.

One such CGI influencer is Noonoouri. Noonoouri is based in Paris, while her animator and creator Joerg Zuber works in Germany. She got the 'fame' when Kim Kardashian West enlisted her to do a beauty review of one of her products. Yes, you heard it right! An animated character was asked to do a review that requires skin!

However, with her ever increasing popularity and almost 197,000 Instagram followers she landed some huge brand deals. Brands like Vogue, Yves Saint Laurent, and Alberta Ferretti are flooded on her social media feed.

With a creativity and determination like Noonoouri, Dior also wanted to be one of the first ones to use her in their brand campaigns. Turns out, the campaign didn’t respond the way it should have been.


In the campaign, Dior makeup’s creative director appears to apply a product to Noonoouri. Within a few hours after the posting this #DIORBACKSTAGE campaign photo, the comments section got flooded with negative comments.




Time to Glow! As @noonoouri turn your glow on with the #DIORBACKSTAGE GLOW PALETTE! #diormakeup

A post shared by Dior Makeup (@diormakeup) on

Many followers have described the campaign by the Paris-based fashion house where the animation has her make-up applied by creative director Peter Phillips as 'ridiculous', 'embarrassing' and 'absurd'.

Here, you can see it for yourself!

What do you think? Is the world ready for animated characters just yet?

Let us know in the comments section below


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