Face serums are all you need to step up your skincare regime this Summer, says skin expert Dr Aparna Santhanam

Looking for new ways to upgrade your skincare routine for summer? Here are some expert tips shared by dermatologist Dr Aparna Santhanam to tell you all about face serums and the benefits of adding this beauty elixir to your skincare game. Find out more.

Published on Mar 02, 2021 02:40 PM IST  |  732.1K
face serums
Face serums are all you need to step up your skincare regime this Summer, says skin expert Dr Aparna Santhanam
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Are you struggling with skincare due to seasonal changes? Juggling between moisturisers, cold creams and lotions can be a daunting task when it comes to choosing the right product that is suitable for your skin type. 

Well, skincare is a perennial struggle for some of us, the herculean task of finding the right products, understanding ingredients, figuring out the do’s and don’ts for mixing and layering is definitely not a piece of cake. So how do we circumvent the added stress and focus on products that will actually deliver on the promise of smooth, radiant and well-nourished skin?

Well, it’s simple, graduate to a Serum! Now, what exactly is a Serum? It is literally a beauty elixir in a vial and we are here to give you all the reasons why it is imperative for you to switch your beauty game and this product to your skincare regime right away with exclusive tips from Dr Aparna Santhanam, dermatologist and skin expert to ITC Charmis.


Here are 5 reasons why face serums are the most effective form of skin care product available today:

Easy Application

The serum is a skincare product that you apply to your face after cleansing it. A couple of drops of this beauty tonic will provide the much-needed nourishment and prep your skin requires for the entire day. Use your fingertips to gently apply the serum to your face and neck and then lightly tap, pat, and smooth the serum out.


Serum is made up of smaller molecules that penetrate layers, deeper than an average moisturizer and deliver a very high concentration of active ingredients. Moreover, Serums are water or emulsion-based formulations and hence, they have a light gel, watery and non-sticky texture that absorbs quickly into the skin, quenching your skin’s thirst for moisturization and leaving it with a fresh, dewy smooth finish.


Hero Product

A serum is a multi-purpose product that eliminates the need for hydrators, moisturizers, lotions and cold creams. This single product helps with a host of skincare issues like fighting dullness and dryness, combating acne and pigmentation, giving your skin a healthy and hydrated look. It is recommended to use a face serum at least twice a day to maximize its beauty potential.

Skin type friendly

A good Serum is suitable for all skin types. It can provide light weight moisturization for oily skin, rejuvenation and radiance for dull skin. It can also help reduce spots, pigmentation and uneven skin tone. For acne prone skin, serum with Salicylic Acid works best, whereas for dry skin Hyaluronic Acid is a better bet. Also, look out for Vitamin C, it is a super antioxidant ingredient that removes, spots, dullness, uneven skin tone and brightens the skin.


High ROI

There’s a good reason why Serum is an absolute skincare favourite for most of us. With umpteen benefits, accessible price point, active ingredients, easy application and multi-purpose usage it offers significantly more benefits for its price as compared to other skincare products.

So, next time you are confused about skincare, soak up the collective wisdom on numerous benefits of face serum and prepare to bid adieu to age-old skincare products.

Also Read:  The ULTIMATE 5 step skincare routine every teenager should follow

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