Rihanna REVEALS why she decided to call her brand Fenty rather than her popular first name

Rihanna already has a range of lines to her name. Fenty lingerie and Fenty beauty are two of the successful ones.
rihanna,Beauty,Fenty,rihanna fenty beautyRihanna REVEALS why she decided to call her brand Fenty rather than her popular first name
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The popular singer recently became the first in the world to launch her own fashion luxury line backed by LVMH, the owner of brands like Louis Vuitton. Rihanna already has major lines including Fenty Beauty and the lingerie line. Recently, the songstress revealed why she preferred to call her brand Fenty which is her family name, rather than her popular first name. 

She said that she didn't want the public and her fans to get tired of seeing her name all over, and moreover, she still wanted it to be associated with music. In an interview with the New York Times, the designer said, "I used to be afraid to step into the whole celebrity makeup world. I saw brands like Hilary Duff and Hanna Montana have so much success but it got to a place where they were so oversaturated in the market that it diluted their personal brands."

She went on to add that it made her reconsider getting into the fashion and beauty line "because you lose our respect and credibility". And so, every collaboration she did outside of music, "I used Fenty so you didn't have to hear the word Rihanna everytime you saw something that I did. So Rihanna stayed the music, but these other brands are called Fenty," added the megastar who also revealed that she will drop new things every month so that shoppers are constantly given new pieces. She went on to reveal that she wants things to be as disruptive as possible. "As a consumer, I hate seeing something on the runway and then having to wait six months for it." So, with Fenty, as soon as you see it and love it, you can have it since there is no runway show! 

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Love her

Smart and intelligent lady.

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