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Beyonce to collaborate with Adidas and relaunch her athleisure brand Ivy Park

Queen Bee pulled out of her Topshop deal late last year and is now relaunching it with a bigger and better brand!
Celebrity Style,beyonce,fashion news,ivy park,beyonce adidas,beyonce fashion,beyonce ivy parkBeyonce to collaborate with Adidas and relaunch her athleisure brand Ivy Park
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When Beyonce's athleisure brand Ivy Park hit Topshop stores, it became an overnight rage. But the brand has found a new home in Adidas, one of the biggest athleisure labels in the world. Adidas has reportedly brought Queen Bee on board as a creative partner for the company and relaunch her athleisure brand Ivy Park, in full swing. According to the contract, Beyonce will also be developing new footwear and clothes for the brand. 

In a press release, the popular singer called this opportunity a "partnership of a lifetime," and also revealed that her products and designs will be based on her "meaningful and rich storytelling," But Queen Bee was not the first celebrity roped in by a brand to help increase customer base. 

Last year, Walmart roped in Ellen De Generes to create an exclusive clothing line. Macy's roped in Martha Stewart to develop exclusive home goods, etc. 

In the release, Adidas even said that the partnership "respects Beyonce's ownership of her company which continues her journey as one of the first black women to be the sole owner of an athleisure brand."

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

A post shared by Beyoncé (@beyonce) on

Last year, Beyonce ended her relationship with Topshop after CEO of the Arcadia Group Sir Philip Green, who runs the parent company of Topshop, had sexual harassment allegations made against him. She bought out his 50% stake in the company which made her the first black woman to be the sole owner of an athleisure brand. Adidas even announced that the collaboration will be "inspiring and empowering the next generation of creators, driving positive change in the world through sports and identifying new business opportunities."

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