The Meghan Effect: How Meghan Markle is influencing style trends and the fashion economy

From Meghan Markle's tortoiseshell sunglasses, the white engagement coat to the Strathberry handbag, everything that the soon-to-be royalty wore was sold out within minutes.
Celebrity Style,Meghan Markle
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Meghan Markle and Prince Harry’s engagement was announced recently and they will get married in May next year. Their engagement has been the talk-of-the-town ever since the couple made their first public appearance at the Invictus Games walking hand-in-hand. The official announcement was made by Harry's father and The Prince of Wales Prince Charles. 

Following the news of Meghan Markle and Prince Harry's engagement, it was expected that people will draw fashion inspiration and observe the style of the soon-to-be royalty very closely. 

The ability to have a strong effect on consumers buying choice is not new to the royal family. A report by "The News Week" suggested that Meghan's soon-to-be sister in law Kate Midleton's the " Kate Effect" contributed up to £1 billion to the UK fashion industry each year.

This success story of "The Kate effect" applies to our very own Indian designer Anita Dongre aswell. During her royal tour to India Kate was seen wearing a printed Anita Dongre dress. Owing to the fact that Kate was seen wearing this dress, Anita Dongre's factory was temporarily forced to stop their production only to meet the demand of that dress. 

Kate Middleton in Anita Dongre on her Royal Tour to India and Bhutan

But what is shocking is that every single piece that Meghan is spotted wearing is immediately sold out. People in the fashion world are calling it "The Meghan Effect", here are a few instances that prove that "The Meghan Effect" is stronger than ever. 

1. The tortoiseshell 'Percy' sunglasses by Finlay & Co

When Meghan marked her first public appearance with Prince Harry in September at the Invictus Games, she wore a pair of tortoiseshell 'Percy' sunglasses by Finlay & Co. She was seen wearing those sunnies again when she was spotted shopping in London. 

After Meghan was seen wearing the sunglasses twice, the brand revealed that sales have since increased by a whopping 1,000 percent. 

Meghan Markle at the Invictus Games

Tortoiseshell 'Percy' sunglasses by Finlay & Co as seen on their website


2. Meghan Markle's engagement winter-white coat 

When Meghan stepped out in a white winter coat for a photo-call post her engagement announcement, she was seen dressed in a white wool wrap coat from Canadian brand "LINE". Of course, the fans of the Royal family went gaga over the coat and soon after the images were released the brand's website to crashed due to the overwhelming demand for the coat. The coat is now renamed as the "The Meghan Coat" by the brand and was sold out within minutes. The Meghan coat will now be restocked in February. 

Meghan Markle in her LINE Coat at her engagement announcement photocall


The Meghan coat as seen on LINE's website

3. Meghan Markle's Strathberry Handbag

After the sunglasses and white tote set the world of fashion and internet on fire, the next fashion item that garnered a lot of attention was her handbag. Meghan teamed her navy coat from Canadian brand Mackage with a bag from Edinburgh-based label Strathberry for her first royal walkabout in Nottingham.

Reports suggest that the £495.00 "Strathberry Midi Tote - Tri Colour Burgundy/Navy/Vanilla" was sold out in 11 minutes. 

Meghan Markle at the Royal Walk Out carrying her Strathberry Handbag 

Meghan Markle at the Royal Walk Out carrying her Strathberry Handbag 


The Strathberry Handbag as seen on the website

One thing is for sure, every designer label will now be at Meghan's footsteps and whatever Markle decides to wear next will be sold out. We are curious to see what she picks for the royal wedding, what about you guys? Comment below and let us know. 

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