North West, Kim Kardashian West and Kris Jenner star in Fendi’s latest campaign

On July 10, Fendi released a music video which starred the trio and not just that, the track “Love Lockdown”, a composition by Kanye West, served as a background track

The Kardashian-Jenner family have managed to become a huge brand. The entire clan is extremely fancy, super stylish and favourite amongst the luxurious fashion houses. We all know their love for Fendi (remember Kylie Jenner’s daughter Stormi Webster’s super expensive Fendi logo stroller?) Well, looks like the Italian fashion house loves them right back! Fendi, casted the three generations of the Kardashian clan, Kris, Kim and Kim’s daughter North in their latest campaign and fans are loving it.

 

The luxurious fashion brand released a series of advertisements celebrating its classic Peekaboo bag’s 10th anniversary. The series is titled #MeAndMyPeekaboo and the latest installment stars the 3 Kardashian ladies chilling in equestrian outfit carrying Peekaboo bags. On July 10, Fendi released a music video which starred the trio and not just that, the track “Love Lockdown”, a composition by Kanye West, served as a background track.

 

(Image Courtesy: Fendi)

 

Silvia Venturini Fendi, creative director for accessories, menswear and kidswear for Fendi told WWD, “The idea was to expand the concept of family, as it's part of our history, and we wanted other families of women. In the case of the Kardashians, they are all three of them very strong women, with strong personalities. It's an iconic family, who is known for its appearance, but we wanted to bring more of an intimate side to the table."

 

Silvia Venturini Fendi and her daughters featured in the very first chapter of the #MeAndMyPeekaboo campaign.

 

The Kardashian and Jenner family have always started young but North has set another benchmark altogether, also the child star has now ventured into the modelling world with this campaign. What are your thoughts? Comment below and let us know.

 

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Credits: TEEN VOGUEFENDIINSTAGRAM

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