Prada is the FIRST luxury brand to sign a sustainability deal; read on

Prada has made history by being the first luxury brand to get a loan from the French banking group, Credit Agricole with stringent sustainability related conditions attached to it.
Prada is the FIRST luxury brand to sign a sustainability deal; read on Prada is the FIRST luxury brand to sign a sustainability deal; read on
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The time and age that we are living in are some really dangerous times. Climate change has become a major threat to all of us and the constant change in weather conditions is enough proof. Be it the customers or the activists, everyone is asking leading fashion houses and even newer ones to tilt towards sustainable fashion and that clothes should be made in a more ethical manner. Taking this is a step forward is Italian fashion house Prada. They have made history by being the first luxury brand to get a loan from the French banking group, Credit Agricole with stringent sustainability related conditions attached to it. 

The first condition on the 42.9 million Euros loan states that the brand should have a certain amount of stores which should either be marked golden or platinum by the green building rating system Leadership in Energy and Environmental Design. This takes into account the management, construction of the building, the waste it produces and the number of resources it consumes. The second condition is that Prada will have to increase the number of training hours for its employees. The third condition is that the brand will have to pledge to reduce the use of virgin nylon by 2021. The last condition sure is interesting as nylon is extremely important for the Italian fashion house, given how successful their Tessuto bags are. They were previously made with non-biodegradable nylon. Prada currently uses about 700,000 meters of the material, annually.  

What do you think of this development? You think influential luxurious fashion houses and personalities should do more for climate change? Comment below and let us know. 

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