Zara has introduced the augmented reality life and fans are rejoicing

As of now the application will only be available in 7 stores in the United States of America and 120 worldwide
zara
  • 3
  • facebook
  • twitter
  • Share on whatsapp

This week, The Spanish high street brand, Zara declared that they are changing the shopping experience. With the utilization of increased reality on their new app, the fast fashion brand is ‘literally’ breathing life both in their stores and online.

 

On their Instagram account, they flaunted the new innovation in a short step-by-step video. Fundamentally, in the wake of downloading the app on your phone, you can point the camera at everything from a mannequin to an empty Zara store window, to the screen on your online business buy and the dress will become animated on a model for a few seconds. From that point, you can snap to shop the look and related things. In an official statement from the brand, they included that "the app features a tool for sharing the experience on social media, encouraging users to take and submit photos of the holograms, establishing a virtual connection that appears remarkably real.”

 

A month ago, ASOS announced another approach to shop your most loved styles through a switch picture look application. Zara hence is not the first company that incorporates your phone into a shopping experience. With this new flood of advances, it's obvious that the retail world is about have some real changes in all cases.

 

Zara plans on rolling out this app fully; however as for now; the application will only be available in 7 stores in the United States of America and 120 worldwide. Are you excited with this new development? Comment and let us know.

 

Comments

Can’t live without ZARA clothing.

I love Zara.. i have tons of Maxi dresses from Zara!!

I love Zara

Add new comment