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EXCLUSIVE: Karan Johar has 'aesthetic taste and deep love for florals' reveals celeb florist
Blending flowers for experiences to reimagining Indian flowers, Dipti Goenka, founder of Budluv - Floral Craft, breaks down how she conceptualizes unique floral themes.
Flowers have long been associated with beauty, celebration and emotion, but in the world of luxury décor, they have evolved into a powerful form of artistic expression. In an exclusive conversation with Pinkvilla, celeb floral artist Dipti Goenka, founder of Budluv - Floral Craft, opened up about her unconventional journey to creating immersive floral experiences for India’s most influential names, including Karan Johar. She also shared insights into evolving décor trends and artistic inspirations.
1. How did your journey evolve from a passion to working with top-tier clients?
My journey has been anything but conventional. I was a pilot before I found my way into what I now call florisculpture. For me, it never began as a business; it was always instinctive, something I did purely for the joy of it.
As India’s luxury landscape evolved, there was a growing openness to more expressive, unconventional forms of décor. My work- wild, abundant, and a little unexpected, found its audience organically. Clients who were looking for something more personal, more emotive, began to connect with it, and that’s how the journey unfolded.
2. What are the current trends in luxury floral décor?
There’s a noticeable shift toward individuality. People are moving away from formulaic décor and embracing designs that feel more personal and expressive.
We’re also seeing florals merge beautifully with food and tablescapes, creating a more immersive experience. Indian flowers, in particular, are being reimagined not in a traditional sense, but styled in ways that feel contemporary, sometimes with a European sensibility. It’s less about following trends and more about creating a mood.
3. If you had to design a dream floral installation with no budget constraints, what would it look like?
It would be conceived as a sensorial, aromatherapy-driven walkthrough, an immersive experience designed purely to make you feel good.
I imagine a free-flowing, almost dreamlike space where florals from across India come together in unexpected, instinctive combinations, nothing too structured, everything slightly wild and alive. Scents that would lead the journey like Rajnigandha, Champa, Mogra are layered to create a natural, therapeutic atmosphere that shifts as you move through it.
More than something to simply look at, it would be an experience to walk through, to breathe in, to pause within, a space that lifts your mood and stays with you long after you leave.
4. You have worked with celebs Karan Johar. Can you share a memorable experience and their aesthetic sensibilities?
What I have found most interesting is how emotionally engaged people are with flowers. Men, in particular, are often very specific about what they like, they notice details and have strong preferences.
It made me realise that what I do isn’t just about arranging flowers. It’s about translating emotion into something tangible. For people who have everything, florals become a way of expressing what words sometimes cannot.
5. What was your experience of designing for ultra-luxury clients?
There’s always an expectation to create something that feels entirely new, which makes the process both challenging and exciting. What I value most, though, is how much we learn through these experiences.
Working with clients at that level exposes us to a different scale of thinking and execution. It constantly pushes us to refine our craft. At the same time, there’s a wonderful sense of creative freedom. We’re given the space to experiment, to explore unusual combinations, and to truly play with the art form.
6. What goes into curating arrangements for spaces like five-star hotels versus private homes?
In private homes, the approach is far more intimate. You have to consider how people live, their sensitivities like allergies, as well as cultural elements like Vastu, and create something that feels like it belongs. It’s about an everyday sense of beauty and comfort.
Hotels, on the other hand, call for drama. The arrangements need to be larger than life, instantly captivating, and able to hold their own within grand spaces. It’s about creating a visual moment, something that stops people in their tracks.
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