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Clean Slate Films is paving a new path for the digital journey of Pari. The trailer, posters and the screamers of Pari are leaving the audiences in cold blood.
The trailer of Pari was recently released with an uncanny tagline "This Holi, the devil’s out to play,” and it grabbed a lot of attention on Twitter and Facebook. Achieving a cumulative number of more than 14 million views online, the trailer is breaking the internet and redefining the horror genre.
The makers have very well focussed on promoting the film online, given the genre of the film, and are doing a commendable job at it. The digital campaign of Pari is breaking the traditional norms of digital marketing and is taking the audience through every element of the film from scratch. Apart from sharing extraordinary content, Pari’s campaign is setting great standards for the horror genre in India.
The official twitter handle of Clean Slate Films after releasing the trailer of Pari, engaged the audience in a unique way. A tweet was sent to the users as a reply with a gif from Pari along with a freakish comment.
To assure that the audience’s attention is pitted to Pari, the marketers decided to celebrate Valentine’s Day in a spooky manner. A screamer was released that came along with a tagline which said, “Will you be her Valentine” and again the audience was left startled with Anushka’s ghostly look. 
Using the chatbot idea, Pari is reaching out in a very distinctive way. People were asked to subscribe to Clean Slate Films' messenger and they received links to the trailer and new screamer along with spooky messages.
The makers also used Live Photo feature on Facebook. effectively The posts ask the users to ‘Press and Hold for a sweet surprise’, and when the users do so, a petrifying video of Anushka as Pari appears. 
Pari's Digital media is keeping the audience involved with innovative stills and content in between the trailers and teasers that is a step ahead, which is also helping Pari in becoming one of it’s kind in the history of horror films in Bollywood. 
While the campaign is still on-going, we can't wait to watch how these activities continue to spread horror on the internet. 
The film alongside Anushka Sharma also stars Rajat Kumar, Ritabhari Chakraborty and Parambrata Chatterjee. The film is slated to release this Holi on the 2nd of March 2018.
PARI, produced by Clean Slate Films, is presented by KriArj Entertainment and Kyta Productions and will be released worldwide by Pooja Films on March 2, 2018.
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