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Can malayalam OTT platform 'Prime Reel' compete with other established players on digital space?

The newly launched Prime reels is a streaming platform that exclusivelu features malayalam film. There are about 4 films streaming on the platform including Guardian, Vakku, and Confessions of a cuckoo. The subscription-based streaming portal will stream only new releases. Since many malayalam films were affected due to the pandemic, the prime reels could undo some of the damages faced. This is in two way different from other established players like Amazon Prime and Netflix, one, it only streams new releases and two, it's exclusively for malayalam films. Since targeting audience and the content is different, it may find it's own spot in the digital space. Do you think Prime Reels will survive in the highely competitive OTT space?
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