Did Karan Johar make this controversial statement only to promote a show?

Karan Johar while promoting a show said -The Fame Game is much more than what it appears to be. There's so much glamour, glitter, and grandeur attached to the life of a movie star but what happens behind the scenes? Behind the life of every single movie star, there lies a story that you don't know". He cam out and mentioned this now only to promote a show.