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Don't you think Ekta Kapoor should revamp ALT Balaji and create better content on it?

Launched in 2017, ALTBalaji is an OTT platform owned by Ekta Kapoor's Balaji Telefilms Ltd. Since its inception, it has been creating weird shows which are on the polar opposite side of the Balaji Telefilms content category, which we have been watching on our television sets since years. As we all know, Balaji Telefilms is a prominent name attached to daily soap serials and they have been ruling the television industry with shows like Kyunki Saas bhi Kabhi Bahu Thi, Kahani Ghar Ghar Ki, Kasauti Zindagi Kay, Pavitra Rishta, Naagin, etc. These shows were followed like a ritual by families all over India. Then comes in ALT Balaji- it's difficult to believe that this a subsidiary of Balaji Telefilms! The platform is filled with adult and cringy webseries. Some people had even ridiculed that while Ekta kept the housewives busy with the daily soaps, she kept their husbands busy on ALT Balaji. However, currently Netflix and Amazon Prime Video are winning the OTT race in India. There is no Indian streaming platform who comes near to these OTT giants. As Ekta has actually created a buzz with ALT Balaji, she should probably use that to create something valuable now. If things go right with the new, interesting and informative content, ALT Balaji would become a huge Indian competitor to Netflix and Prime Video. Don't you think, Kapoor should now just revamp the platform now?

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