Has social media taken away the mystery around celebrities?

In the day and age of social media, every famous person uses different platforms like Twitter or Instagram to give a sneak peek into their life or to express their opinions. And slowly. even the squeamish Bollywood stars have also realized its power. That is why names like Madhuri Dixit, Alia Bhatt, and Kartik Aaryan have their own YouTube channels as well. Recently, Deepika Padukone did a total makeover of her Instagram handle when she deleted every single post in January. Now, every day, her fans are greeted with her reels. Shah Rukh Khan, a few days ago, conducted an AMA on his Twitter and gave several witty responses.

The thing is, celebs are everywhere and they are just one post away from their fans. The days are long gone when stars were shrouded in secrecy and far away from the public. Now that mystery factor is gone. For many, there is no such thing as "too much social media" because with increased numbers various corporates have also realised its potential. Now, every other day you can see an actor endorsing some brand on their Instagram handle. This has become a major source of income for them. It has also helped several lesser-known faces to be in the limelight. Stars who are not on social media can be counted on your fingers. Such platforms have definitely changed the way we view celebrities.