Milk to the needy by Samrat Prithviraj's cast! Do you think This type of promotions are worth it?

Akshay Kumar and Manushi Chillar and the team of Samrat Prithviraj distribute 20 litres of milk to underprivileged people as bhog post Somnath temple darshan. Though it is a great gesture I think doing it just for movie promotion looks odd. Do you think this will win hearts of the audiences?