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Publicity ke liye kuch bhi karega - Bollywood’s Bizzare PR Strategies

The silver screen comes with a price. To sustain in a fierce, competitive industry like this, Bollywood marketing agencies come up with a lot of atrangi ideas. Here, any publicity is good publicity.

For instance, the concept of ‘PR couples’ is now trending. Jahnvi Kapoor, Ishaan Khatter were the PR couple that created buzz for their film ‘Dhadak’. Similarly, Sara Ali Khan & Kartik Aryan were famous for their Insta-aashiqui for their film ‘Love Aajkal’, which initiated by a mere mention on ‘Koffee with Karan’. Now some of you might say, Amitabh & Rekha made the most headlines back in the day. Agreed, but it is hard to believe that they had a paid affair.

Today, the most IN thing in the industry in milking content out of tragedies. The most obvious example is actress Kangana Ranaut having her two seconds in the limelight, after Sushant Singh Rajput’s death. She & her PR team hasn’t stopped since then. Is it really that crazy out there? Like AIB’s Honest Bollywood Marketing Agency ?

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