Read this if you don’t know #Shweta

Recently, Deepika Padukone shared her childhood pics with reference to a meme #PawriHoRahiHai.This meme went viral because of Yashraj Mukhate’s jingle on a Pakistani vlogger “Dananeer Mobeen”.

While 2020 was all about #Binod & #Rashiben, 2021 starts with another banger- #Shweta Who is ‘Shweta’ & why is she trending? #Shweta trends on Twitter as a young woman forgot to turn off her mic on a Zoom call, while engaging in a cringe-loaded gossip session with her friend Radhika. As other participants literally plead her to turn off her mic, Shweta continues to unfold the worst juicy secrets of a “pandit” guy & his ex-girlfriend’s “addiction”.

A fellow participant also jokes, “Fiqr mat karo, ab 111 logon ko pata chal gayi ye baat…(Don’t worry, now 111 people know these details now) ” Despite many warnings, she goes on & on, it gets awkwardly hilarious.

While it went viral on Youtube, Twitter & Instagram, most bloggers had a question if Yashraj Mukhate would make a jingle on #Shweta. The latter cleared the air on his Insta Stories saying that he won’t make any video on #Shweta. However, he uploaded a tutorial for ‘Shweta’.

Many brands used this as a quick PR strategy to enhance the reach of their product.