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Slow Fashion vs. Fast Fashion

We often tend to overlook the technical aspect of the fashion industry before its glamour. Before purchasing any other garment, we must clear our basics with these two terms - 'Slow Fashion' & 'Fast Fashion'. Slow fashion is the widespread reaction to fast fashion. It is a concept reflected by its movement.

  • Slow fashion is a full stop to impulsive buying. It advocates manufacturing in respect to people, environment, wildlife & the economic aspect. It is rather a quality-based production of clothes rather than time-based. In simple words, clothes which remain on your body & in your closet for a longer period of time. It's like having only those clothes in your wardrobe that you really really love to wear. A convenient way to save money & environment. Due to less production, there would be less labour, less wastage indicating a sustainable future for fashion. Basically limiting demand inorder to limit supply. There is no hard & fast rule in slow fashion. An act of savouring fabric to last longer on your skin. The concept of Slow Fashion not only advocates the holistic & thoughtful approach to clothing but also intends to reduce our individual carbon footprints. How to Spot Slow Fashion Brands? Check if the brand is cruelty free & uses adequate optimum resources. Ensure that the quality is high & the fabric is long-lasting. Slow fashion advocates are generally smaller, local shops rather than bigger showrooms. See if the garments are locally sourced, produced & sold. Verify that the brand launches few styles per collection, which are released not more than thrice a year.

Some Slow Fashion Brands to check out: Maati, Liva, Chola- the Label, The Ethnic Co., Doodlage & many more

  • Fast fashion is a term coined for a highly profitable business model with regards to the fashion industry. In such a model, the idea is to flood the stores with plenty of catwalk trends. It encourages mass production of cheap, poor quality clothing. Fast fashion brands sell such disposable clothing items, for a price higher than their worth. Psychologically speaking, such brands implant unnecessary anxiety in the minds of its customers, which lead to impulsive shopping. The feeling that you're missing out on an important trend triggers the public & creates a FOMO worry line on their forehead. Few examples of Fast Fashion Brands are H&M, ZARA, Forever 21 & many more. Brands like these intentionally produce low quality clothing; which is likely to lose shape & go out of style quickly. Many of us have fallen prey to this money-milking chain.

Thus, for the sake of a sustainable environment & a better future for fashion, one must make a wise choice. The next time you visit any store, ask yourself one thing :

'Do you want it?' or 'Do you NEED it ?'


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