There is a different kind of trend, the way RRR movie makers are promoting and marketing the film

Over the years Bollywood industry has always find ways of promoting and marketing their movies, some start the promotions just before the release date, keeping press conferences, interacting with fans etc etc. But there's a different trend with the upcoming movies these days, they are highlighting each and everything of the movie, way before it's release date, promoting it months before, creating curiosity among the fans, releasing the looks of the characters and what not. Do you also feel the same way?