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Why are Multi-starrers a rage in Tollywood?

Multi-starrer which was considered as a success formula used to be very common in the 70s and 80s but disappeared during the 90s. However, tollywood is shifting to multi-starrer in the present day. The trend which was rekindled by Venkatesh Daggubati is still continuing and makes huge profit in the box-office. The reception of Rajamouli's RRR starring Junior NTR and Ram Charan is a testament to it. While this formula has not always worked in other film industries it's a panacea for makers to create magic in the box-office. Do you enjoy Multi-starrers?
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