Why are paparazzi suddenly obsessed with Divya Khosla Kumar?

Every time I open instagram and go on any Bollywood paparazzi accounts, I see pictures of Divya Khosla Kumar. It is like she steps out everyday and calls the paps to take her pictures. She is married to Bhushan Kumar, the chairman and MD of T-Series, and is an actress, producer and director herself. But I never saw her out and about before? I feel like she has become active in the industry recently only. She is now going to do an action movie with John Abraham titled Satyameva Jayate 2 which will release in May of this year.