Why did Samantha enter the OTT space?

Samantha Akkineni, one of the most promising actors of the Telugu and Tamil film industries has taken a dip into the Hindi OTT industry as she is all set to make her debut in The Family Man Season 2.

Samantha, when she got married in October 2017, had mentioned that she may stop working after her wedding. But after the massive success she received in 2018 with Rangasthalam, Irumbu Thirai, Mahanati and U-Turn, she got many offers and decided to continue working as much as she can. She went on to do Majili, Super Deluxe and Oh! Baby in 2019, and Jaanu in 2020. After this, she decided to make an entry into the Hindi OTT industry as she was locked in for the role of Raji in The Family Man Season 2.

In her interviews, Samantha mentioned that she only accepted the role because she loved the character and resonated with it. She apparently wanted to go out of the way and do something unconventional. But it might be something else - OTT is a relatively safer option because the series get renewed and there will be work unless you leave it, and her clothing business (Saaki) and her partnership in an early learning school, makes us wonder if Samantha is trying to quit the South Indian Film Industry and gather financial & professional security elsewhere.

We hope not though, because we love her! But comment your thoughts below!