Why Sooryavanshi's 4 Minutes Trailer Was a BAD Call

With more than 8 crores trailer views to Rohit Shetty's Sooryavanshi, it is certain that it is among the most viewed trailers in India's history. However, released almost an year ago, can we simply accept that releasing a 4 minutes 16 seconds trailer was a really terrible call by Sooryavanshi makers?

Showing the Whole Film in the trailer itself: Didn't trailers have a purpose to serve? Building an intrigue, enticing viewers, creating mystery. At a time when the length of a whole film is being kept strictly under check, why release a trailer that almost gave away the entire film? Who cuts a trailer longer than even 4 minutes? What was the editor thinking? Why did Rohit approve this? Not that we have watched the film yet, but it really did feel like there's nothing left to see in Sooryavanshi

Revealing all the surprises: Yes we agree it was a marketing call to include Ajay Devgn and Ranveer Singh's cameo in the trailer, but with all humility, it was a terrible call again. Would you rather invite a few more legs to the theaters by revealing their presence in the film or keep it a secret to have an earth shattering response in theaters? Movies like Sooryavanshi are incomplete without whistles and clapping. Imagine a full house single theater going crazy at the entry of Ranveer Singh and Ajay Devgn, had they been a surprise. It appeared that Rohit only wanted the trailer to become a talking point, or else he would not have included their presence in the trailer.

Covid Killing the Buzz: Because we had already seen a trailer in extension of 4 minutes, because we had known the entire plotline of the film, because we had seen Ranveer and Ajay Devgn's entry, it didn't feel like we were missing out on much even when Covid pushed back the release of this film by almost an year.

If the trailer didn't give away so much, the anticipation for the movie would have been unmatchable. However, it has fizzled out. Now that the film is close to the release, do you think releasing such a long trailer was a fair call?