15 Best Purple Shampoos for Gray Hair to Enhance the Silver Hue

Written by Alvira Dsouza, Hair Expert
Updated on Feb 20, 2024
Purple Shampoos for Gray Hair to Enhance the Silver Hue
Purple Shampoos for Gray Hair to Enhance the Silver Hue
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Gray hair, which is often linked with wisdom and experience, can truly shine when it's given the right care. In contrast to ordinary shampoos, the best purple shampoos for gray hair do a much better job. These specially crafted hair products have become all the rage for their ability to neutralize those pesky yellow or brassy undertones that can sometimes sneak into gray and silver hair. 

It's like they say, "Gray hair is your silver crown, and it deserves nothing but the royal treatment." Purple shampoos are designed to counteract the natural yellowing process that can occur in gray hair due to environmental factors, pollution, or even hard water. The magic lies in color theory: purple is the opposite of yellow on the color wheel, making it an effective combatant against yellow undertones.

Our contributor Dr. Hamdan Abdullah Hamed, a certified dermatologist, says, “Purple shampoos are effective for blonde hair because they help prevent yellow tones. It  actually acts as a toner to your hair. Since purple is opposite to yellow, it helps cancel out the yellow and brassy tones. This helps enhance natural silver hair color and for dyed hair, it prevents fading and prevents hair from turning into a warmer color. Thus, being a preserver for the shine and color of your hair. ”

Our panel of beauty experts and enthusiasts embarked on an extensive journey, rigorously testing and scrutinizing numerous purple shampoos. They enthusiastically embraced the challenge, rigorously evaluating the highest-rated purple shampoos and delivering forthright assessments for each one. The results were impressive, revealing shampoos that not only effectively eliminated brassiness but also left hair feeling soft, silky, and revitalized.

In this comprehensive guide, we'll delve into the top purple shampoos for gray hair, sharing the expert's insights and recommendations. Discover the transformative power of these products and why they are a must-have for anyone looking to maintain the radiant beauty of their gray locks.

What Is Purple Shampoo And Why Is It Used for Gray Hair?

Purple shampoo is a specialized hair product crafted to combat and eliminate unwelcome yellow or brassy hues in gray or silver hair. It harnesses the power of purple pigments, strategically placed opposite yellow on the color wheel, to neutralize these undertones. By applying this shampoo, you can achieve a cooler, more silvery hue. Over time, gray hair often succumbs to yellowish tones due to environmental exposure, water minerals, and aging.

Our contributor Dr. Hamdan says, “Purple shampoos are different from regular ones because these help neutralize blonde and gray hair, which will tone down brassiness and will appear more cool-toned. Such shampoos are also good for gray hair, whether natural or chemically treated because their violent pigments have keratin protein that balances the color while promoting smooth and healthy hair. It is recommended to use these shampoos once or twice a week to avoid adding a purple hue to your hair.”

Purple shampoo offers an accessible remedy for preserving that desired silver tone. Regular use of high-quality purple shampoo not only maintains vibrancy but also boosts confidence in those embracing their natural silver locks.

How Does Purple Shampoo Work on Gray Hair?

Purple shampoo works on gray hair through color theory. The shampoo contains violet pigments that are opposite yellow on the color wheel. When applied, these pigments counteract and neutralize the yellow or brassy tones that can develop in gray hair over time due to various factors. The violet dyes bind to the yellow molecules, effectively canceling them out. This leaves the gray hair more relaxed and silvery, achieving the desired tone. It's important to note that using purple shampoo in moderation is crucial, as overuse can lead to an overly cool or slightly lavender tint. By incorporating purple shampoo into a hair care routine, individuals with gray hair can enjoy a refreshed and vibrant look, free from unwanted yellow undertones.

15 Best Purple Shampoos for Gray Hair

BOLD UNIQ Purple Shampoo is a game-changer in gray hair care. Infused with potent ingredients like violet pigments and vitamin B5, it excels at banishing unsightly yellow and brassy undertones in gray and silver hair. This sulfate-free formula gently cleanses while depositing purple pigments to enhance the hair's cool, silvery hues. Ideal for anyone with natural gray, silver, or blonde hair, this shampoo is a must-have to maintain a fresh, salon-quality look between appointments. Benefits include revitalized shine, color consistency, and a boost in hair confidence. We recommend this as your go-to choice for vibrant, beautifully toned gray hair.

Pros
  • Softens hair
  • Tones silver and grey hair
  • Mineral oil-free
  • Sulfate-free
  • Phthalate-free
  • Paraben-free
Cons
  • Not ideal for coily hair
  • Best Vegan

    Matrix So Silver Purple Shampoo

    Matrix So Silver Purple Shampoo
  • Grays have never looked this good with the influence of the So Silver Purple Shampoo. Crafted with a blend of violet pigments and a conditioning complex, it's a brilliant formula designed to tackle yellow and brassy undertones in gray and blonde hair. Its deep purple hue ensures a powerful neutralization effect, leaving your hair cool and luminous. This magical elixir is a must-have for those flaunting natural gray or blonde tresses or anyone with color-treated hair seeking lasting vibrancy. The result? Silky-smooth locks with a captivating silver sheen, are a true confidence booster for anyone looking to flaunt their stunning silver mane with pride.

    Pros
    • Eliminates yellow undertones
    • Vegan
    • Climate pledge friendly
    • Good quantity
    • High-quality ingredients
    • Affordable pricing
    Cons
    • The scent may not appeal to everyone
  • Best for UV Protection

    Joico Color Balance Purple Shampoo

    Joico Color Balance Purple Shampoo
  • This color-balancing shampoo, a haircare masterpiece, is enriched with a potent concoction of purple pigments, green tea extracts, and a unique Multi-Spectrum Defense Complex. This dynamic duo combats brassiness and ensures your gray or blonde locks gleam with brilliance. Ideal for both natural and color-treated hair, this shampoo transforms yellow undertones into a captivating, cool silver or platinum hue. It's a must-have for those embracing their inner silver fox or maintaining the vibrancy of blonde locks. When we tried the product, we experienced the benefits: hair that's not only beautifully toned but also strengthened, moisturized, and full of life, giving you the confidence to flaunt your radiant mane with pride.

    Pros
    • Ideal for all hair types
    • Sulfate-free
    • Paraben-free
    • Provides UV protection
    • Boosts shine
    Cons
    • Package design could be better
  • Best Luxury Purple Shampoo

    Kérastase Blond Absolu Bain Ultra-Violet Shampoo

    Kérastase Blond Absolu Bain Ultra-Violet Shampoo
  • Considered a silver sensation for hair care enthusiasts, the Blond Absolu Bain by Kérastase is a blend of violet pigments and innovative ingredients. Enriched with hyaluronic acid and edelweiss flower, it not only rids your hair of unwanted brassiness but also provides deep hydration and protection. This elixir of elegance is tailored for all blondes, from natural to bleached and gray hair enthusiasts. The result? Dazzling, revitalized locks that boast a harmonious blend of cool tones and luxurious softness. Embark on a journey to hair perfection, and let your radiant, beautifully toned blonde or gray hair become the envy of all.

    Pros
    • Hydrates dry strands
    • Softens hair
    • Travel-friendly bottle
    • Prevents future damage
    Cons
    • Might stiffen hair if overused
  • Best Affordable

    Clairol Professional Shimmer Lights Shampoo

    Clairol Professional Shimmer Lights Shampoo
  • Those looking for a trusted solution for banishing unwanted yellow and brass tones in gray, white, or blonde hair, must opt for the Shimmer Lights Shampoo. This salon-quality formula features a proprietary blend of violet pigments and a unique protein-enriched conditioning complex. Ideal for those with color-treated, gray, or naturally blonde hair, it imparts a radiant, cooler tone while rejuvenating and fortifying your locks. Experience the benefits of revitalized shine, color vibrancy, and improved hair texture. This shampoo is a go-to choice for professionals and anyone seeking to maintain a beautifully toned, salon-fresh appearance, ensuring your hair shines with timeless elegance.

    Pros
    • Affordable pricing
    • Renews faded highlights
    • Tones down yellow undertones
    • Easy to use
    • Unisex
    Cons
    • The scent may not appeal to all
  • Best for Yellow Undertones

    Klorane Anti-Yellowing Shampoo With Centaury

    Klorane Anti-Yellowing Shampoo With Centaury
  • The Anti-Yellowing Shampoo is a scientifically crafted solution, containing centaury extract known for its natural blue pigments, along with a mild cleansing base. This exceptional formula effectively combats yellowing and brassiness in gray, white, or silver hair. Ideal for individuals with natural gray hair or those with color-treated hair seeking color maintenance, it ensures an elegant, cool-toned finish. This shampoo boasts the benefits of gentle cleansing, tonal enhancement, and hair protection. With Klorane's botanical expertise, you can showcase a refined and luminous look that captivates one and all.

    Pros
    • Clean formula
    • Eco-friendly packaging
    • Paraben-free
    • Silicone-free
    • Sulfate-free
    Cons
    • Not fragrance-free
  • Best for Natural Gray Hair

    UNITE BLONDA Toning Shampoo

    UNITE BLONDA Toning Shampoo
  • Another fantastic product on our list is the Toning Shampoo. It’s a salon-grade marvel enriched with a harmonious blend of violet pigments, hydrolyzed quinoa protein, coconut oil, and sunflower seed extract. This unique formulation masterfully eliminates brassy tones in blonde, gray, and silver hair. Perfect for those with color-treated or naturally blonde hair, it offers a tailored solution for maintaining cool, luminous tones. This shampoo delivers a trifecta of benefits: impeccable toning, enhanced strength, and fortified hair protection. We totally recommend it to maintain the salon-fresh locks.

    Pros
    • Clarifies the scalp
    • Safe for extensions
    • Paraben-free
    • Cruelty-free
    • Contains natural ingredients
    Cons
    • Contains heavy fragrance
  • Best for All Hair Types

    Tec Italy Lumina Shampoo

    Tec Italy Lumina Shampoo
  • This exceptional shampoo is ideal for individuals seeking superior hair health and radiance. Tec Italy Lumina Shampoo boasts a luxurious blend of key ingredients such as argan oil, vitamin E, and linseed extract. Argan oil is renowned for its deep nourishment and hydration, while vitamin E provides antioxidant protection against environmental damage. Linseed extract adds moisture, shine, and manageability to hair. This trifecta ensures a comprehensive haircare experience. After trying it ourselves, we found it promotes intense hydration, locks in moisture, and enhances hair's natural shine. And advise this pick for daily shampooing needs.

    Pros
    • Good value pricing
    • Perfect for all hair types
    • Controls brassiness
    • Recommended by hair stylists
    • Easy to clean
    Cons
    • Doesn't lather well
  • Best for Color Maintenence

    Pantene Silver Expressions Purple Shampoo and Hair Toner

    Pantene Silver Expressions Purple Shampoo and Hair Toner
  • Pantene Silver Expressions Purple Shampoo and Hair Toner is a carefully crafted solution for those with gray or silver hair seeking impeccable maintenance. Key ingredients like pro-vitamin B5 provide essential moisture and strength, while citric acid effectively eliminates buildup and impurities. The purple pigments work harmoniously to neutralize unwanted yellow or brassy tones, restoring your hair's cool, silvery radiance. This product is an excellent choice for individuals looking to enhance their gray or silver hair's natural beauty. It effectively enhances shine, eliminates undertones, and offers manageability. This shampoo and toner duo guarantees you get silver locks of your dreams!

    Pros
    • Gentle formula
    • Clarifies build-ups
    • Improves dull hair appearance
    • Free of parabens and silicones
    • Coconut scent
    Cons
    • Might dry out hair
  • Best for Frizzy Hair

    Luseta Color Brightening Purple Shampoo

    Luseta Color Brightening Purple Shampoo
  • Luseta's product is like a “moisture and repair” party for your locks, thanks to the magic of coconut oil and vitamin E. It claims to repair hair follicles, quench your hair's thirst, and work wonders on any damage, whether from chemicals or natural graying. The purple hair cleanser gives the ultimate results by not only illuminating your strands but also shielding them from harm. What's the icing on the cake is the fact that this shampoo is vegan and gluten-free, making it a purely organic choice for those who want the best for their hair.

    Pros
    • Vegan
    • Gluten-free
    • Free of parabens
    • Repairs split hair strands
    • Works on increasing shine
    • Protects as well as brightens hair color
    Cons
    • Slightly pricey
  • Nexxus Blonde Assure Purple Shampoo

    Nexxus Blonde Assure Purple Shampoo
  • Enriched with key ingredients such as keratin protein and violet pigments, the Blonde Assure by Nexxus is a powerhouse formula that banishes brassy tones and strengthens your locks. Ideal for anyone with blonde or gray hair, this shampoo ensures your hair maintains its cool, radiant tones while enjoying the benefits of enhanced strength, moisture retention, and a lustrous shine. This purple shampoo for naturally gray hair is your go-to choice for professional-level care, providing you with the confidence to flaunt your stunning mane with pride.

    Pros
    • Fresh citrus scent
    • Safe for all color-treated hair
    • Long-lasting color care
    • Easy to store
    • Moisturizes the hair
    Cons
    • None
  • Rene Furterer OKARA SILVER Toning Shampoo

    Rene Furterer OKARA SILVER Toning Shampoo
  • Here’s something for the nature-loving girlies - The OKARA SILVER Toning Shampoo is a premium choice for those with gray or silver hair. Enriched with natural ingredients, such as Okara extract and violet toning pigments, this shampoo works wonders in neutralizing unwanted yellow or brassy tones in gray hair, restoring its natural vibrancy and shine. It is suitable for both colored and naturally gray hair, offering a comprehensive solution for maintaining a beautiful silver hue. Furthermore, this shampoo is free from silicones and harmful chemicals, ensuring that your hair remains healthy, radiant, and free from undesirable tones. It's a top pick for anyone looking to enhance and maintain their gray locks.

    Pros
    • Ideal for chemically treated hair
    • Unscented
    • Instant toning effect
    • Cleanses the scalp
    • Softens hair
    Cons
    • Expensive
  • Herbalosophy Color Perfecting Purple Shampoo

    Herbalosophy Color Perfecting Purple Shampoo
  • This top-rated purple shampoo is a remarkable choice for individuals seeking to maintain and enhance the vibrancy of their gray or silver hair. It contains key ingredients like purple pigments and aloe vera extract. The purple pigments work diligently to neutralize any yellow or brassy undertones in the hair, promoting a cooler, more silver appearance. Aloe vera extract, on the other hand, nourishes and hydrates the hair, leaving it soft and manageable. With first-hand experience, we found it free from harsh chemicals, making it safe and beneficial for anyone looking to preserve the beauty of their gray or silver locks while ensuring they remain healthy and radiant.

    Pros
    • Ph-balanced formula
    • Affordable pricing
    • Gluten-free
    • Paraben-free
    • Unisex
    Cons
    • Takes time for visible results
  • bondbar Bonding Purple Shampoo

    bondbar Bonding Purple Shampoo
  • Packed with purple pigments, this shampoo by bondbar is your knight in shining armor, battling brassy tones and reviving the cool, silver allure of your locks. But that's not all – it's armed with a powerful bonding formula that strengthens hair bonds, preventing breakage and keeping your mane as resilient as a superhero. Whether you're a silver fox by nature or nurture, this shampoo is your sidekick.  All in all, we consider it the best purple shampoo for icy blonde hair!

    Pros
    • Unscented
    • SLS-free
    • Paraben-free
    • Phthalate-free
    • Cruelty-free
    Cons
    • Doesn't clarify the scalp well
  • PHILIP KINGSLEY Pure Blonde/Silver Brightening Daily Shampoo

    PHILIP KINGSLEY Pure Blonde/Silver Brightening Daily Shampoo
  • Say goodbye to unwanted warm tones and hello to hair that's strong, vibrant, and ready to conquer the world with the Brightening Daily Shampoo. Infused with violet micro-pigments, it's the ultimate combatant against those pesky yellow undertones, leaving your hair cool and vibrant. Lavender oil, hydrolyzed wheat protein, and cocamidopropyl betaine join forces to gently cleanse the scalp while nourishing your locks. It's a vegan, cruelty-free choice, safe for daily use, and suitable for all hair types, especially those seeking to maintain the brilliance of their light-colored hair. We recommend this as the best purple shampoo for balayage and white hair!

    Pros
    • High-quality ingredients
    • Fresh scent
    • Ideal for highlights and balayage hair
    • Color-stay formula
    • Easy-to-use bottle
    Cons
    • Too many filler ingredients

    How to Choose the Best Purple Shampoos to Keep Your Gray Hair Healthy?

    Choosing the best purple shampoo to keep your gray hair healthy involves several key considerations. Gray hair can be prone to developing unwanted yellow or brassy tones over time, and purple shampoos are specially formulated to combat these issues. Here's a guide on how to make the right choice:

    • Stay Clear of Sulfate Shampoos: Sulfates can be harsh on hair, so opt for purple shampoos that are sulfate-free. These gentler formulas will clean your hair without stripping away natural oils. Also, if you have sensitive skin or allergies, check the ingredient list for potential irritants. Look for hypoallergenic or fragrance-free options if needed.
    • Check for Purple Pigment Concentration: The effectiveness of a purple shampoo depends on the concentration of purple pigments. Choose a shampoo with a higher concentration for more significant results in toning down brassiness.
    • Consider Your Hair Type: Different purple shampoos cater to various hair types. If you have dry or coarse gray hair, opt for a purple shampoo that also offers hydrating properties. For fine hair, look for a lightweight formula.
    • Frequency of Use: Determine how often you plan to use the purple shampoo. Some are suitable for daily use, while others are designed for weekly or bi-weekly applications.
    • Benefits: Gray hair is more susceptible to sun damage. Some purple shampoos include UV protection to shield your hair from harmful rays.
    • Consult with a Stylist: If you're unsure which purple shampoo is best for your specific needs, consult with a hairstylist who specializes in gray hair. They can provide personalized recommendations.

    Remember that maintaining healthy and vibrant gray hair is a journey. Regular use of quality purple shampoo can help you achieve the best results by neutralizing unwanted tones and enhancing the natural beauty of your gray locks.

    How to Use Purple Shampoo for Gray Hair?

    Using purple shampoo for gray hair is a straightforward process. Here are the steps in simple points:

    Step 1. Wet your hair thoroughly in the shower.

    Step 2. Dispense a small amount of purple shampoo into your hand (usually a quarter-sized amount is sufficient).

    Step 3. Apply the shampoo evenly to your wet hair, focusing on areas with yellow or brassy tones.

    Step 4. Gently massage the shampoo into your hair, working it into a lather.

    Step 5. Leave the shampoo on your hair for the recommended time (usually 2-5 minutes). Avoid leaving it on for too long, as excessive use can result in a bluish tint.

    Step 6. Rinse your hair thoroughly with cool to lukewarm water until the water runs clear.

    Step 7. Follow up with a conditioner or hair mask to maintain moisture and prevent dryness.

    Step 8. Use purple shampoo once or twice a week or as recommended on the product label. Overuse can lead to an excessive purple hue in your hair.

    Step 9. Finish your hair care routine as usual, whether that includes styling products, serums, or air drying.

    Step 10. Enjoy your refreshed, toned gray hair with minimized brassiness and enhanced vibrancy.

    Remember that consistency is key when using purple shampoo, and it's essential to follow the product's instructions for the best results. Adjust the frequency of use based on your hair's needs and how well it responds to the shampoo.

    What are the Benefits of Using Purple Shampoo for Gray Hair?

    Purple shampoo offers several benefits for gray hair, making it a must-have product for those looking to maintain their gray or silver locks. Here are the key benefits:

    1. Neutralizes Yellow and Brassy Tones: The primary purpose of purple shampoo is to counteract unwanted yellow or brassy undertones in gray hair. The purple pigment in the shampoo is opposite to yellow on the color wheel, so it helps neutralize these warm tones, leaving your hair looking cooler and more silver.
    2. Enhances Gray Hair's Natural Shine: Purple shampoos can enhance the natural shine and luster of gray hair. By neutralizing brassiness, your hair can appear brighter and more vibrant.
    3. Maintains Hair and Hair Color: Many purple shampoos are sulfate-free and formulated to be gentle on hair. They won't strip away natural oils, making them suitable for regular use without excessive dryness. Regular use of purple shampoo helps extend the life of your gray hair color between salon visits or home dyeing sessions. It can help you achieve a consistent and even-toned look.
    4. Reduces the Need for Frequent Coloring: With purple shampoo, you may find that you need to color your gray hair less often, saving you time and money on touch-ups.
    5. Cleanses and Clarifies: Purple shampoos also serve as regular shampoos by cleansing your hair and scalp, removing dirt, oils, and styling product buildup. 
    6. UV Protection: Some purple shampoos include UV protection to shield your hair from the sun's damaging rays, which can be particularly important for gray hair, as it can be more susceptible to sun damage.

    In summary, purple shampoo for gray hair is a valuable tool to keep your hair looking its best, maintaining its color and shine while combating unwanted yellow or brassy tones.

    Contributor: Dr. Hamdan, Dermatologist - PowerYourCurls

    Conclusion

    All in all, the best purple shampoos for gray hair are a transformative ally in the quest for vibrant and beautifully maintained silver locks. With their ability to neutralize undesirable yellow and brassy tones, enhance shine, and extend the life of your gray hair color, these shampoos are a true beauty essential. Their gentle formulas, combined with easy application, make them a convenient and effective addition to your hair care routine. By choosing the right purple shampoo tailored to your needs, you can confidently embrace your gray hair, radiating timeless elegance and allure. Spruce your gray hair game with these remarkable products and revel in the brilliance of your silver crown. Happy shopping!

    FAQ's

    Is purple shampoo good for gray hair?
    Yes, purple shampoo is excellent for gray hair. The shampoo is specially formulated to combat the development of unwanted yellow or brassy undertones in gray or silver hair. Hence, they are great for gray hair.
    Does purple shampoo work on natural gray hair?
    Yes, purple shampoo works on natural gray hair. It helps neutralize yellow or brassy tones that can develop over time, enhancing the natural silver beauty of gray hair.
    How do you keep gray hair moisturized?
    To keep gray hair moisturized, use sulfate-free, hydrating shampoos and conditioners, apply a leave-in conditioner or hair oil, avoid excessive heat styling, and stay hydrated to nourish hair from within.
    How can I make my gray hair look better?
    To enhance gray hair's appearance, use purple shampoo to eliminate brassiness, maintain regular trims, embrace a flattering haircut, and keep hair well-moisturized with hydrating products.
    How often should you wash grey hair with purple shampoo?
    The frequency of washing gray hair with purple shampoo depends on individual factors like hair texture, water quality, and the specific product used. However, a general guideline is to use purple shampoo once or twice a week.
    Can purple shampoo dry out or damage gray hair?
    Not necessarily, purple shampoo, when used excessively or with harsh sulfates, can potentially contribute to dryness and damage to gray hair.

    Why Trust Pinkvilla

    In the current era, embracing your naturally gray hair has become a fashion statement. However, our hair expert, Alvira, emphasizes that even though gray hair exudes radiance and wisdom, it still requires specialized care and pampering to maintain its allure. Gray hair, being highly porous, demands intense moisturization and the magic touch of toning properties to combat dullness and brassiness. To ensure the effectiveness of these products, Alvira enlisted the help of colleagues and relatives with naturally gray hair, who graciously tested and shared their experiences. Additionally, she delved into customer testimonials to provide a thorough and informed review of these products.

    Our product experts study the specifications of every product we suggest and try them out to bring what’s proven to be worthy of your money, time, and energy. We also have subject matter experts from various fields like Fashion, Skincare, Haircare, Home Decor, and Health & Fitness on board to make sure our suggestions are credible and trustworthy. You can trust Select to be your faithful shopping guide for all the right reasons!

    Author BIO
    reviewer
    Alvira Dsouza
    Hair Expert

    With a keen eye for detail and a passion for hairstyling, Alvira is a certified Hair Expert who brings the latest tre More