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The biggest social networking platform, Facebook, has teamed up with Ae Dil Hai Mushkil for a first of its kind integration that will see Ranbir Kapoor and Anushka Sharma connect people who have lost touch of each other. The contest titled Ae Dil Ki Facebook gives an opportunity for a person to reconnect with someone special, someone who they have lost touch with due to circumstances outside their control. This is the biggest integration on social media in 2016.

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Online ticket booking platforms have become major revenue players with more and more people booking tickets of their favourite films online. In festive seasons online platforms like Paytm, Just Tickets, Book My Show, etc go big on promotions with movies they feel are truly family entertainers. And this year, all these platforms are betting on Ae Dil Hai Mushkil to set Diwali collections soaring.

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The much awaited Diwali release, Ae Dil Hai Mushkil, is releasing nationwide on October 28. With the Chief Minister of Maharashtra Devendra Fadnavis paving the way for the release and MNS not opposing the release of the film any longer, exhibitors are breathing a sigh of release as they have been hailing ADHM as a must watch Diwali entertainer for the entire family.

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Dharma Productions created a special gift for Shah Rukh Khan on his 49th birthday Sunday - they created a bouquet of memorable moments from their films with SRK for his fans to enjoy.

The message on the production house Twitter handle read: “Heart-warming storylines... Stellar megastar casts... Record box-office collections... Watch our films on http://bit.ly/Dharma-YT

The best of scenes are picked up from “Kuch Kuch Hota Hai”, “Kabhi Khushi Kabhie Gham”, “Kal Ho Naa Ho” and “Kabhi Avida Naa Kehna”.

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Reliance Entertainment the flagship motion picture arm of India's Reliance Group has partnered with Karan Johar's Dharma Productions for four of their key projects in the International Markets. Reliance Entertainment will market and distribute Dharma Productions four prestigious films 'Gori Tere Pyaar Mein', 'Hasee Toh Phasee', 'Ungli' and 'Humpty Sharma Ki Dulhaniya' in the overseas market.

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