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While we are just 4 days away from the release of the most awaited film of the year, ‘Jab Harry Met Sejal’, directed by Imtiaz Ali and starring Shah Rukh Khan and Anushka Sharma, here’s a list of the top 5 reasons why fans can't wait to take this magical and picturesque journey with Harry and Sejal this Friday.

A Fresh New Age Romance
The film has a fresh and breezy vibe to it, which seems to be working just right. We see the romance between Harry and Sejal growing between their lighthearted conversations, which leaves you with a smile.

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Setting a mark for its innovative and unique marketing approach, the makers of ‘Jab Harry Met Sejal’ have introduced the characters of the film in the most unusual ways. Giving a further insight on Shah Rukh Khan’s character ‘Harry’, the marketers have introduced one of the most interactive chat bots on Facebook for fans to engage with the lead character on the digital medium.

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Shah Rukh Khan's home production banner Red Chillies Entertainment (RCE) and on-demand streaming website Netflix on Thursday announced that films -- old and new -- starring the Bollywood superstar will be exclusively available to the platform's 86 million-plus members globally.

"Red Chillies is surging ahead in global entertainment and for the first time, our great stories are going global on Netflix all at once and crossing all geographical barriers, waiting to be discovered over the world. No more waiting for our fans wherever they are," Shah Rukh said in a statement.

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Bollywood superstar Shah Rukh Khan's production banner Red Chillies Entertainments Pvt Ltd has for the second time tied up with WD, a Western Digital data storage company. This time, their collaboration is for "Dilwale".

As part of the association, WD supported the making of the Rohit Shetty directorial by providing storage technology solutions on which the entire movie was stored and edited.

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After a few politicians called superstar Shah Rukh Khan a "Pakistani agent", "deshdrohi" (traitor) and even likened him to Pakistani terrorist Hafiz Saeed for commenting on the growing intolerance in India, the actor's "Happy New Year" co-star Sonu Sood has come out in his defence and said the 'King' Khan is "grounded", "generous" and "speaks from his heart".

Sonu interacted with his fans on Friday over a quick question and answer session on Twitter.

A user asked him if he was supporting Shah Rukh.

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BJP MP and popular Bhojpuri singer Manoj Tiwari here on Wednesday condemned superstar Shah Rukh Khan's statements on the growing intolerance in the country.

Shah Rukh Khan on Monday said there was "nothing worse than religious intolerance and that it would take India to the Dark Ages".

"He (Shah Rukh Khan) has issued a statement when the Bihar elections are going on. He has always been close to Congress party and his closeness has been seen before as well. I consider his statement as a political comment.

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After their superhero drama “Ra.One”, director Anubhav Sinha has once again collaborated with superstar Shah Rukh Khan. This time they have come together for a concert, through which they will raise funds for the welfare of distressed farmers of the country.

Shah Rukh will perform at the fundraiser 'Son of Soil' for the benefit of farmers, who have been committing suicide due to drought-like conditions and lack of funds. The three-hour long concert will be held on November 28, but Sinha has to zero in on the venue, read a statement.

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Nawazuddin Siddiqui, who has A-listers of Bollywood wishing to work with him, says he does not want to think about the prominence of big stars like Shahrukh Khan and Salman Khan as he considers them as colleagues when he is performing.

Nawazuddin, who worked with Salman in "Bajrangi Bhaijaan" has just completed his first schedule with Shahrukh Khan for "Raees", in which he plays a policeman.

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'Salman Khan' and 'Shah Rukh Khan' are on sale in the goat markets here in Uttar Pradesh where sellers have named goats after the Bollywood stars, hoping to woo customers ahead of Eid on Friday.

The simmering rivalry between the two Khans has found its echo in the markets of the state capital where many sacrificial goats named after celebrities can be found.

And so, in the market here is an over-sized goat named 'Salman', while a dark-coloured goat named 'SRK' too is on display.

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On completion of 20 years, Shah Rukh Khan and Kajol starrer “Dilwale Dulhania Le Jayenge” (DDLJ) will be screened at the National Museum of Ethnology in Osaka.

“Yash Raj Films’ DDLJ will be screened at the South Asian Gallery of the National Museum of Ethnology in Osaka, Japan marking yet another milestone in its 20th year of uninterrupted run,” the production banner posted on its official site on Saturday.

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Designer Aki Narula, who is styling Shah Rukh Khan for his upcoming film “Dilwale”, says that working with the Bollywood superstar is always a delight as he is like an elder brother to him.

“It's a delight to work with Shah Rukh Khan,” Narula told IANS on the sidelines of the The Treasury of Trousseau, a four-day fashion and lifestyle event at DLF Emporio here.

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Superstar Shah Rukh Khan, co-owner of Kolkata Knight Riders, on Sunday expressed sadness at his team failing to make it to the Indian Premier league final at its home Eden Gardens.

"Just realised how sad it feels not to see KKR at The Eden," SRK tweeted.

The Bollywood hero, who watched the match on television with his son Abram, extended good wishes to both finalists Mumbai Indians and Chennai Super Kings.

"Especially with my lil son still screaming KKR watching TV. All the best MI & CSK," SRK said in the tweet.

KKR won the league twice in 2012 and 2014.

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Superstar Shah Rukh Khan says he was late for a shoot of his upcoming film “Raees” directed by Rahul Dholakia.

The 49-year-old took to micro-blogging website Twitter to share: “Bak 2 Raees shoot. My director Rahul (naam toh suna hoga) must be fuming for delay by more than hour. Will make up by working harder now."

"Raees", an action thriller, will see Shah Rukh playing a gangster. Slated to release on Eid next year, it also features Nawazuddin Siddiqui and Pakistani actress Mahira Khan.

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Ecstatic at Kolkata Knight Riders' win, Bollywood superstar and team co-owner Shah Rukh Khan on Monday said he "feels even younger" seeing bowlers Brad Hogg and Johan Botha at play.

"V R THE TEAM. Lov u. kkkkkKKR & kkkkkKolkata! The stammer is back!!!! & so r the boys. C'ing Hogg & Botha I feel even younger. & Umesh wow!," SRK tweeted.

Kolkata Knight Riders beat Sunrisers Hyderabad by 35 runs in their Indian Premier League (IPL) game at the Eden Gardens here on Monday.

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Superstar Shah Rukh Khan is on a self-discovery voyage, thanks to the virtual platform Twitter.

"Sometimes reading the views about myself & my doings on Twitter makes me realise, how little I know about myself," SRK tweeted.

Meanwhile, the actor is juggling between cheering for his cricket team Kolkata Knight Riders at the ongoing Indian Premier League and shooting for two Bollywood films - Maneesh Sharma's "Fan" and Rohit Shetty's "Dilwale".

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Elated at Kolkata Knight Riders' emphatic victory over Mumbai Indians at the Indian Premier League opening match, Bollywood superstar and team co-owner Shah Rukh Khan said his squad is "very hungry" for the top spot in the tournament.

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After reaching out to millions of fans across the globe, Red Chillies Entertainments Pvt Ltd’s film Happy New Year has added another feather to the already decorated hat. The film has got the widest release ever on iTunes, which is a first for any Indian film. Directed by Farah Khan, HNY has become the first Bollywood film to premiere in iTunes Gulf region and in 16 Latin American countries.

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Being a good-looking romantic actor - a la Shah Rukh Khan or Salman Khan - was not what Gulshan Devaiah was aiming at when he stepped into filmdom. It was Manoj Bajpayee's gritty role in "Satya" and Ram Gopal Varma's dark works that inspired him to be a performance-oriented talent.

Known for playing second lead but intense roles in films like "Shaitan" and "Hate Story", Gulshan told IANS: "I was five or six years old when I thought of being an actor. I grew up imitating Shashi Kapoor, Amitabh Bachchan and Dharmendra.

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Shah Rukh Khan has a packed schedule, but the Bollywood superstar has no qualms over this and believes in the “no pain no gain” theory.

“Hectic day on Fan & I hav to get back to Sabse Shaana Kaun 2. Eventful & packed days & nite but no pain no gain....so i go on relentlessly,” he tweeted.

After entertaining with “Happy New Year”, SRK has turned all his focus on Maneesh Sharma's directorial “Fan” and forthcoming TV show “India Poochega... Sabse Shana Kaun?”.

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With West Bengal ambitiously gearing up to promote tourism in the state with the creation of five distinct tourism circuits, Bollywood heartthrob Shah Rukh Khan may feature in the upcoming new tourism campaign of the state, a senior tourism department official said.

"We are working on new advertisements to promote tourism in the state and attract both domestic as well as foreign tourists here and may feature Shah Rukh Khan in this," tourism department principal secretary A.R. Bardhan said when asked if the superstar may feature in the forthcoming campaign.

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Bollywood 'Baadshah' Shah Rukh Khan, who will be seen in the title role in upcoming graphic novel "Atharva - The Origin", instantly agreed to be part of the project and that too with a lot of enthusiasm, says its author Ramesh Thamilmani.

"We felt the character Atharva and the personality of Shah Rukh Khan matched perfectly. Keeping that in mind, when we pitched the idea to him, he instantly agreed and expressed lot of enthusiasm to be associated with the project," Thamilmani told IANS.

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Superstar Shah Rukh Khan seems to relate lifetime achievement award to retirement. And the king of romance is in no mood to hang up his boots for another 110 years!

The actor, who has entertained audience with movies like "Dilwale Dulhania Le Jayenge", "Veer-Zaara" and "Kabhi Khushi Kabhie Gham...", shared his thoughts over the award at 21st Life OK Screen Awards, held in Mumbai earlier this week.

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In a splendid show of Bollywood camaraderie and the mingling of politicians and celebrities, the 20th Kolkata International Film Festival (KIFF) -- India's second oldest movie fest - was inaugurated here Monday by West Bengal Chief Minister Mamata Banerjee, Bollywood icon Amitabh Bachchan and superstar Shah Rukh Khan.

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All keyed up for being present at the opening of the 20th Kolkata International film festival, Bollywood superstar Shah Rukh Khan Monday urged Australian filmmaker Paul Cox and other international dignitaries to relish the experiences that Kolkata has to offer, including the variety of sweets.

Addressing a star-studded audience at the Netaji Indoor Stadium here, SRK spoke in a decent smattering of Bengali, in keeping with his promise last year.

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Dharma Productions created a special gift for Shah Rukh Khan on his 49th birthday Sunday - they created a bouquet of memorable moments from their films with SRK for his fans to enjoy.

The message on the production house Twitter handle read: “Heart-warming storylines... Stellar megastar casts... Record box-office collections... Watch our films on http://bit.ly/Dharma-YT

The best of scenes are picked up from “Kuch Kuch Hota Hai”, “Kabhi Khushi Kabhie Gham”, “Kal Ho Naa Ho” and “Kabhi Avida Naa Kehna”.

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West Bengal Chief Minister Mamata Banerjee Sunday wished Bollywood superstar Shah Rukh Khan on his birthday.

"Today (Sunday) is the birthday of our very dear Shah Rukh Khan. We wish him best of happiness, prosperity, good health and success. Our best wishes also to all members of his family. Happy birthday Shah Rukh," Banerjee said on her official Facebook page.

The actor is the West Bengal's brand ambassador and turned 49 Sunday.

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Bollywood superstar Shah Rukh Khan has confessed he stays away from reading film reviews and catches them only if they are funny.

"I don't read reviews (not taking away from the importance of reviews)," SRK told mediapersons here Wednesday.

"I have a sense of humour and most of the time my sense of humour is about how I can make fun of myself, about 70 percent of the time, and 30 percent of the time it is about making fun of others.

"But they take it very, very, seriously so I stopped doing it," he added

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Bollywood superstar Shah Rukh Khan, West Bengal's brand ambassador, Wednesday expressed his unwillingness to talk about the terror blast in Burdwan, but said he prayed for better times and hoped things would settle down soon.

On a whirlwind trip to the city to promote his film "Happy New Year", Shah Rukh refused to delve into the Oct 2 Burdwan blast in which terror outfit Jamaat-ul-Mujahideen Bangladesh is purportedly involved.

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Witty answers, anecdotes, flying kisses and lots of jhatkas and matkas by Bollywood superstar Shah Rukh Khan punctuated a starry Wednesday evening as he toasted the success of "Happy New Year" with the film team and audience at the St. Xavier's College here.

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Fans thronged the entrance of the airport here Wednesday as Bollywood superstar Shah Rukh Khan and other cast members arrived in the city for a special performance to celebrate the success of their latest offering "Happy New Year" (HNY).

The Farah Khan-directed "Happy New Year", which released Oct 24, has turned out to be a gold spinner - it minted Rs.108.86 crore in the opening weekend.

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Cinematographer Manush Nandan, who has worked with Shah Rukh Khan in Farah Khan-directed "Happy New Year", says the Bollywood 'Badshah' trusts his technicians to the core, and without any interference.

"Shah Rukh is the most comfortable actor I've worked with. He never asks you to portray him in a certain way because he's a 'star'. He has immense trust in his technicians and lets them do their job because he feels they'll give their best," Nandan, who had earlier worked as an assistant cameraman on SRK-starrers such as "Rab Ne Bana Di Jodi" and "My Name is Khan", told IANS.

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Hollywood star Ben Affleck's "Gone Girl", which was slated to release alongside Indian superstar Shah Rukh Khan's big-ticket entertainer "Happy New Year", will now hit the screens Oct 31.

The David Fincher-directorial was to release Oct 24, a day after Diwali, and "Happy New Year" is releasing on the same day.

"Ben Affleck's much-awaited and much-acclaimed 'Gone Girl' to release in India Oct 31," said a statement.

The Hollywood movie, which has received a positive feedback at the US box office, is based on a best-selling novel by Gillian Flynn.

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Farah Khan's multi-starrer directorial "Happy New Year" has been passed with a 'U' certificate by the Central Board of Film Certification (CBFC). The film releases Oct 24.

The team of the film, produced by Shah Rukh's Red Chillies Entertainments Pvt Ltd, is excited with the news that will make it possible for audiences of all age groups to watch it at theaters.

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After working under his friend Farah Khan's direction in "Main Hoon Na", "Om Shanti Om" and now "Happy New Year", superstar Shah Rukh Khan knows what qualities make her a success in the male-dominated Hindi film industry.

"Farah has a lot of self-confidence, which is amazing. Whenever I think that I will direct a film, I find myself lacking the self-confidence. Also, unlike her, I don't have the clarity," Shah Rukh, who feels he can imbibe the quality from Farah, told reporters here.

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Bollywood superstar Shah Rukh Khan has wished good health and happiness to his "main man" Gautam Gambhir, the captain of the Indian Premier League (IPL) franchise Kolkata Knight Riders (KKR).

Gambhir turned 33 Tuesday.

"And a very happy birthday to my main man…@GautamGambhir u are a rockstar. Stay healthy and happy my friend. Love you," tweeted SRK - the co-owner of the Kolkata franchise.

The left-hander is regarded as one of the most successful Indian openers having played 147 ODIs, 56 Tests and 37 T20s.

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As Gauri Khan celebrated her 44th birthday Wednesday, superstar and husband Shah Rukh Khan took the opportunity to wish her, and credited her for keeping their family together.

“Happy Birthday to my wife Gauri. May you smile today, as much as you have made the family smile. Love and happiness always,” the 48-year-old tweeted Wednesday night.

Shah Rukh and Gauri married in 1991 and have three children - Aryan, Suhana and AbRam, who was born via surrogacy.

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Ben Affleck's "Gone Girl" is slated to release in India on the Diwali weekend along with Shah Rukh Khan-starrer Bollywood entertainer "Happy New Year".

The David Fincher-directorial movie will release in theatres Oct 24, a day after the festival of Diwali, and "Happy New Year" is expected to come on the same day.

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Indian filmmakers often go gaga when their movies cross the Rs.100 crore benchmark, but Bollywood's blockbuster hero Shah Rukh Khan believes that the industry needs bigger dreams.

He says every film must make at least half of the amount that Hollywood film "Avatar" minted.

"Rs.100 crore is too less. To think of it is a limitation by itself. People who don't understand films and creativity in films, they put our work in these boxes (of Rs.100 crore clubs).

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Superstar Shah Rukh Khan, who co-owns Indian Premier League (IPL) franchise Kolkata Knight Riders (KKR), is happy that several actors are encouraging different sports in the country, but he feels the only way to make the games popular is through TV.

Appreciating the efforts of actors like Abhishek Bachchan, who has invested in a Kabaddi team as well as in a football franchise, SRK said at a press conference here Thursday: "We should be supporting every kind of sport and I am glad some of the actors have come forward.

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Bollywood 'badshah' Shah Rukh Khan prefers to avoid being judgmental about others. He says he doesn't like to judge shows and competitions because he considers himself "weak-hearted".

The actor, along with the team of his forthcoming film "Happy New Year", will soon don the hat of a judge for a one-of-a-kind reality show "Dil Se Naachein Indiawaale", to be aired Oct 11 on Zee TV. It's a promotional initiative for his film, but that doesn't change the fact that SRK hates to judge.

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