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Joining the bandwagon of celebrities in launching their own fashion line was Anushka Sharma who left fans in a frenzy as they were excited to see Anushka's personal sense of style.

The clothing line was made public recently and has already sold off on Day 1 which is an amazing feat for Nush.

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While we are just 4 days away from the release of the most awaited film of the year, ‘Jab Harry Met Sejal’, directed by Imtiaz Ali and starring Shah Rukh Khan and Anushka Sharma, here’s a list of the top 5 reasons why fans can't wait to take this magical and picturesque journey with Harry and Sejal this Friday.

A Fresh New Age Romance
The film has a fresh and breezy vibe to it, which seems to be working just right. We see the romance between Harry and Sejal growing between their lighthearted conversations, which leaves you with a smile.

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Keeping up the streak of unique promotional ideas, the marketers of ‘Jab Harry Met Sejal’ have been making the most of every platform using it to its full potential.

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Setting a mark for its innovative and unique marketing approach, the makers of ‘Jab Harry Met Sejal’ have introduced the characters of the film in the most unusual ways. Giving a further insight on Shah Rukh Khan’s character ‘Harry’, the marketers have introduced one of the most interactive chat bots on Facebook for fans to engage with the lead character on the digital medium.

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The makers of Phillauri starring Anushka Sharma and Diljit Dosanjh are using technology to an all new level to promote their film!

Given the fact that Anushka’s character in the film – Shashi – is a friendly ghost who can be present anywhere, at any given point of time, Fox Star Studios is deploying the 3D Projection technology in cinemas to make Shashi interact with cine-goers across the country.

This is the first time ever that 3D Hologram projection is being used to promote a movie in India.

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Online ticket booking platforms have become major revenue players with more and more people booking tickets of their favourite films online. In festive seasons online platforms like Paytm, Just Tickets, Book My Show, etc go big on promotions with movies they feel are truly family entertainers. And this year, all these platforms are betting on Ae Dil Hai Mushkil to set Diwali collections soaring.

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The much awaited Diwali release, Ae Dil Hai Mushkil, is releasing nationwide on October 28. With the Chief Minister of Maharashtra Devendra Fadnavis paving the way for the release and MNS not opposing the release of the film any longer, exhibitors are breathing a sigh of release as they have been hailing ADHM as a must watch Diwali entertainer for the entire family.

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Bollywood actress Anushka Sharma says she feels terrible on being sick and missing out on the fun here with the male members of the cast of "Dil Dhadakne Do" (DDD), who incidentally gorged on some of the famed sweets of West Bengal.

"Oh guys feeling terrible bout being sick & missing out on the fun with d boys!Will bounce back & join the fun soon," the actress tweeted.

The Zoya Akhtar-helmed movie also stars Anil Kapoor, Priyanka Chopra, Shefali Shah, Farhan Akhtar and Ranveer Singh. It is set for a June 5 release.

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Film: "NH10"; Cast: Anushka Sharma, Neil Bhoopalam, Darshan Kumaar, Deepti Naval; Director: Navdeep Singh; Rating: ****

When was the last time you were scared, really scared, while watching a film? Forget the creaky gates, flapping windows and banshee wails of the so-called horror movies which are manufactured with assembly-line monotony. The real horror resides on the roads and highways where marauders and prowlers lurk with all the evil force of modern-day servants of satan in search of prey.

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Actress Anushka Sharma says that her day starts with a cup of coffee, which helps her to overcome stress.

“Coffee is the ultimate stress buster for me and I need my cup of coffee in the morning to kick start my day," the actress, whose next big release is "PK" with Aamir Khan, said in a statement.

Anushka, the brand ambassador of Bru coffee, added that "this explains why it feels great to be associated with the brand."

Right now she is seen in the third campaign of the Bru Gold coffee, which also stars actor Sidharth Malhotra.

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The posters of forthcoming film "PK" showing Bollywood superstar Aamir Khan virtually nude, finally got some clothes here Saturday.

Vile Parle Congress legislator Krishna Hegde 'dressed' up the actor's poster and a cutout before a large number of people who cheered and clapped their approval.

Terming the actor's posters as "distasteful and against Indian culture," Hegde formally 'clothed' Aamir in the poster in a bright green pair of shorts and a grey tee-shirt.

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Actress Anushka Sharma is over the moon as her followers on micro-blogging site Twitter have increased to over three million.

"Crossed 3 Million followers here! Thank you to all my 3 millions for the constant love and support. Love you all," Anushka tweeted Thursday.

After featuring in movies like "Rab Ne Bana Di Jodi", "Band Baaja Baaraat" and "Jab Tak Hai Jaan", the actress will soon be seen in "Bombay Velvet", "P.K." and "Dil Dhadakne Do".

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If actresses like Bipasha Basu and Shamita Shetty gave powerful performances as police officers respectively in “Dhoom 2” and “Zeher”, female stars like Vidya Balan and Katrina Kaif have managed to wow the audience with their on-screen role of spies.

Here’s a list of actresses who played women detectives in movies:

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National Award winning designer Niharika Khan reportedly designed 140 costumes to complete actress Anushka Sharma's retro look in "Bombay Velvet".

If sources are to be believed, Anushka plays "a top singer of the era in which "Bombay Velvet" is set and the makers left no stone unturned to create a distinct look for her."

Niharika, who won the National Film Award for best costume designer for "The Dirty Picture", "specially designed 140 costumes for Anushka", added the source.

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Producer Ritesh Sidhwani of Excel Entertainment, which was the banner behind "Zindagi Na Milegi Dobara", heavily shot in Spain, says the team of their next film "Dil Dhadakne Do" is off to shoot in Barcelona now.

"Enroute to Barcelona for 'Dil Dhadakne Do', eating breakfast at my favourite place in Heathrow," tweeted Sidhwani, who co-owns Excel Entertainment with Farhan Akhtar.

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Actress Anushka Sharma has lent her support for banning the use of horse-drawn carriages here.

She took to Twitter to help put an end to horse-drawn carriages, said a statement.

"Friends, please join Peta India and me in asking for a complete ban on horse carriages in Mumbai. Take action here: http://bit.ly/1ft3UqE", tweeted Anushka.

"It is extremely saddening to witness the cruelty towards these horses used as carriages in tourist spots in Mumbai. Please show your support,” she added.

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Actress-producer Anushka Sharma was moved on the last day of filming Anurag Kashyap's "Bombay Velvet".

She plays a jazz singer in the period drama.

As she completed the shoot of “Bombay Velvet” Monday, the entire unit got together and organised a bottle of champagne, a bunch of flowers and a cake with a message that read: “Thank you Rosie. All the best to our singing star”, said a statement.

The 25-year-old even took to Twitter to express herself.

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Actress Anushka Sharma's first production venture "NH 10" will be co-produced by Eros International Media Limited (Eros International) and Phantom Films.

To be directed by Navdeep Singh, "NH 10" is an action thriller about a road trip that goes wrong, and apart from producing it, Anushka will feature in it.

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Actress Anushka Sharma's Sri Lankan schedule for "Bombay Velvet" turned out to be the most "amazing", thanks to the talented cast and crew.

"Wrapped Sri Lankan schedule of 'Bombay Velvet'. This was the most amazing crew and cast. Crazy talented bunch of people. Feel truly blessed," she posted on her Twitter page.

"Bombay Velvet", directed and co-produced by Anurag Kashyap, also stars Ranbir Kapoor.

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Actress Anushka Sharma, who is being talked about for her fuller lips, denies going under the knife for the new look. She attributes her changed looks to a temporary lip enhancing tool for her role in the upcoming movie "Bombay Velvet".

The speculation started after Anushka, who made her Bollywood debut with "Rab Ne Bana Di Jodi", appeared on "Koffee With Karan".

The 25-year-old took to microblogging website Twitter to deny reports of having undergone cosmetic surgery.

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Bollywood actress Anushka Sharma is busy with film schedules and endorsements and fears that not spending enough time with her puppy might result in him forgetting her.

The actress took to Twitter to express her worries.

"I've woken up with fear that my puppy dog will not remember me because I've been away for so long," Anushka posted on the the microblogging site Friday.

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Anushka Sharma has started shooting for her maiden production venture "NH10" and the actress-producer is having mixed feelings about the project.

The actress, who is co-producing the film with production house Phantom, took to Twitter to share her feelings on the first day of the shoot.

"First day of shoot for 'NH10' today (Friday). Excited...nervous...send some love and your warm wishes please," Anushka posted on the microblogging site Friday.

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Actress Anushka Sharma is upset with the way horses are treated at the Gateway of India here.

“So pissed! The way the horses are treated at Gateway of India is so sad. You can see their ribs! Legs so weak,” the “Jab Tak Hai Jaan” star tweeted Wednesday night.

“Gateway of India is a tourist location. And this is how animals are being treated. This is cruel,” she added.

The 25-year-old recently completed five years in Hindi film industry, and was last seen in "Matru Ki Bijlee Ka Mandola".

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Actress Anushka Sharma, who completed five years in Bollywood Thursday, has thanked her fans for their continued love and support.

"Thank you for the beautiful wishes and the unflinching love and support over the years. Five years of Anushka Sharma. I love love love love love you all," Anushka tweeted.

The 25-year-old started her acting career with the 2008 movie "Rab Ne Bana Di Jodi", in which she played the vivacious Taani. She debuted against superstar Shah Rukh Khan.

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Actress Anushka Sharma, who has featured in films like "Rab Ne Bana Di Jodi", "Band Baaja Baaraat" and "Jab Tak Hain Jaan", is now set to try her hands as a producer for her film, "NH10".

The actress, who will also play the lead role in the film, is co-producing it with production house Phantom.

"I’m thrilled to get a chance to do this so early on in my career. And I couldn’t have found a better project than 'NH10' to kick-start this new phase in my film journey," Anushka said in a statement.

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The new Seagram's commercial is on air and Anushka Sharma is receiving many a compliment for it. In the advertisement, Anushka jives in a night club along with others as the DJ spins a cool retro track. A little known fact is that Anushka shot for the Ad with a swollen ankle. However, Anushka shot for it until the director was satisfied, even if it meant wearing heels for 12 to 13 hours. Kudos!

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Rajkumar Hirani's political satire "P.K." is set to hit the screens June 6 next year.

Vinod Chopra Films and Rajkumar Hirani Films, in association with Disney UTV, have announced the release date of 'P.K.' in an official statement.

After the success of "3 Idiots", Hirani has teamed up again with Bollywood actor Aamir Khan for "P.K." and the actor will be seen essaying the title role in the film.

Aamir was earlier photographed wearing a ghaghra and a blazer while shooting for the film. The actor was also seen carrying an old radio.

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Beauty and well-being are assets for all actresses, and Anushka Sharma makes sure she doesn't compromise on either. She has revealed her love for moisturisers, which she has in every corner of her house and even in her car.

"I have an obsession with moisturizers and I am not kidding. In my house there is a moisturiser everywhere," the 25-year-old actress said here Friday at the Nivea Rock The Ramp contest.

"I can't not have a moisturiser, even in my car! It's one thing that really adds to your beauty and it is everywhere. So it's an obsession," she added.

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Actress Anushka Sharma has been appointed the brand ambassador of Seagram's Fuel's latest campaign that focusses on dance, party and friendship with a theme titled "Night Abhi Young Hai".

According to Raja Banerji, general manager marketing, Pernod Ricard India, Seagram's Fuel stands for the attitude of young India pursuing dreams and choices that life represents and the "Band Baaja Baaraat" actress is the perfect choice to become the face of the brand.

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Actress Anushka Sharma will join the cast of upcoming movie "Bombay Velvet" in Sri Lanka and is looking forward to the experience.

Directed by filmmaker Anurag Kashyap, "Bombay Velvet" brings actor Ranbir Kapoor and Anushka together on the silver screen for the first time.

Last seen in director Vishal Bhardwaj's "Matru Ki Bijlee Ka Mandola", Anushka said: "I am really excited and looking forward to joining the crew of 'Bombay Velvet' in Sri Lanka."

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Southern director Alphonse Putharen is set to remake Malayalam thriller "Shutter" in Hindi with a probable cast of Anil Kapoor, Anushka Sharma, Abhay Deol and Tusshar Kapoor.

Joy Mathew-directed original and the critically acclaimed "Shutter" revolved around the plight of Indian workers in the Gulf.

Putharen says that he is awaiting confirmation from the actors.

"I have already approached Anilji, Anushka, Abhay and Tusshar for the four lead roles in the film. I still haven't heard from them. I would finalise the cast in about a month's time," Alphonse told IANS.

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The story goes like this, Anushka, after receiving her best supporting actress award at IIFA, went backstage to do some media bytes. It was at this time that she heard some strains of Madhuri's music playing. She quickly asked the organisers if Madhuri's performance was next and when they confirmed it, she ran across the backstage area to a amongst the audience to watch her performance.

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Actress Anushka Sharma confesses to be completely in love with backless dresses, saying for her it is "synonymous with confidence".

"Backless signifies confidence and that's always in fashion, always in vogue. Backless in my head is synonymous to confidence and hence extremely important," Anushka told reporters during the making of her latest Nivea advertisement.

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Fox Star Studios is happy to announce its partnership with Phantom Films to produce Anurag Kashyap’s next film, Bombay Velvet. The film, which stars Ranbir Kapoor and Anushka Sharma, will go on floors in July 2013 and is slated for a worldwide release on 25th Dec 2014. The first film of a trilogy, as planned by Anurag Kashyap, Bombay Velvet is the story of how the city became a Metropolis, set against the backdrop of love, greed, violence and Jazz.

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A style icon of sorts, Deepika Padukone praises her counterparts Anushka Sharma and Kangna Ranaut for being well-dressed on every occasion.

While Deepika and Anushka made their Bollywood debut with Shah Rukh Khan in "Om Shanti Om" (2007) and "Rab Ne Bana Di Jodi" (2008), respectively, Kangna entered filmdom with the 2006 hit movie "Gangster-A Love Story".

"I think Anushka and Kangna are two people who are always very well turned out. It looks very effortless," said the actress at the Jabong "Yeh Jawaani Hai Deewani" collection launch here Wednesday.

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Actress Anushka Sharma, who recently won an award for her performance in "Jab Tak Hai Jaan", says delivering a thank you speech on the stage is a hassle for her.

She won the best actor (female) for comedy/romance trophy at the recent Stardust awards here.

"Whenever I get an award, I don't understand what to say while receiving it on the stage. I have nothing to say. Sometimes, only because I get so hassled because of the speech, I say 'don't give me awards'," the 24-year-old said here in an interview.

However, Anushka admits awards make her parents happy.

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She romanced him in her first movie "Rab Ne Bana Di Jodi" and then wooed him in "Jab Hai Jaan". Anushka Sharma says that superstar Shah Rukh Khan is the most romantic actor, both on and off the screen.

"You really have to ask me that question? Obviously Shah Rukh Khan. On screen and off-screen, everywhere, it's Shah Rukh Khan," she told reporters when asked to name the most romantic hero.

She was speaking at the unveiling of Geetanjali's Valentine jewellery collection Thursday.

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Post the success of "Matru Ki Bijlee Ka Mandola", actress Anushka Sharma, is now geared up for Rajukumar Hirani's "Peekay" and says she will start shooting for the film from February.

"I am very excited to be working with Raju Hirani and Aamir Khan. We will start shooting for the film in February. I hope we try to make a better film than '3 Idiots' for the audience," Anushka told reporters during the launch of Femina India's 10 Most Beautiful Women.

The actress says she is extremely happy at the success of "Matru Ki Bijlee Ka Mandola".

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Vishal Bhardwaj, says that "Anushka is a very professional actor and has done a very difficult 'drunk' scene opposite Pankaj Kapur in a completely sober state and no shoot was delayed because of her". He was responding to reports in media that during the shoot of Matru ki Bijlee ki Mandola, Anushka Sharma drank on the set, had a hangover and delayed the shoot next day. The reports also implied that Anushka shot the scene under the influence of alcohol.

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Hailing from an army background, Anushka Sharma has led a very quiet and disciplined life, but confesses her profession has now made her an attention-seeker - an "occupational hazard" for all actors.

"I am not spoilt as I was brought up in an army background. But every actor is an attention-seeker. It is an occupational hazard for us. If I don't seek attention, I will not be doing my work well," Anushka told IANS in an interview.

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