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Keeping up the streak of unique promotional ideas, the marketers of ‘Jab Harry Met Sejal’ have been making the most of every platform using it to its full potential.

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On the occasion of Gurpurab - the birth anniversary of Sikhism's founder, Guru Nanak Dev - Bollywood celebrities like Amitabh Bachchan, Lata Mangeshkar and Shah Rukh Khan Thursday took to Twitter to wish their friends and fans.

Here's what they had to say:

Amitabh Bachchan: Happy Gurupurb! Birth Anniversary of Guru Nanak Dev ji...6th Nov... lakh lakh vadhaiyaan !!

Lata Mangeshkar: Namaskar. Guru Nanak Dev ji ki Jayanti par aap sab ko bohot shubh kaamanaayein.

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Politicians Sunday criticised a woman police officer for dancing in uniform alongside Bollywood superstar Shah Rukh Khan at an event here.

They pointed fingers at West Bengal Chief Minister Mamata Banerjee who was also present.

Sub-inspector Sampa Haldar was seen dancing to a popular number from the Khan-starrer "Jab Tak Hai Jaan" as a host of top police officers and Banerjee watched from the gallery at "Jai Ho", the Kolkata Police's annual cultural programme at the Netaji Indoor Stadium here Saturday.

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A doting father, Shah Rukh Khan became nostalgic Thursday when he took to his Twitter page to share an old photograph featuring himself with his eldest son Aryan in his arms.

"There was a time I could hold this bundle of innocence in my arms...now it towers over me. Time & sons move so fast," King Khan posted on Twitter.

The actor is also father to daughter Suhana with Gauri, and they also raise AbRam, whom they had via surrogacy.

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Bollywood ‘badshah’ Shah Rukh Khan’s family on microblogging site Twitter Tuesday crossed a staggering mark of eight million.

Now, the "Chennai Express" star, who was recently named the second richest actor in the world, is second to megastar Amitabh Bachchan, who has over nine million followers.

Shah Rukh joined the online platform in 2010, and his new benchmark has surpassed the followers of his contemporaries Aamir Khan (7.17 million) and Salman Khan (7.18 million).

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Bollywood, cricket and politics united in a lavish ceremony Tuesday, giving a royal salute to 2014 Indian Premier League champions, the Kolkata Knight Riders, and team owners Shahrukh Khan and Juhi Chawla at a crowded Eden Gardens here.

Amid heightened security cover, the stadium's green turf was deluged in a sea of purple as nearly 50,000 fans, decked up in sports merchandise, and waiting with bated breath since morning, erupted in joy to get a glimpse of the players flanked by SRK, Juhi and West Bengal Chief Minister Mamata Banerjee.

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Launch of Autobiography 'Substance And The Shadow' of Bollywood Veteran and Legend Dilip Kumar will take place on June 9 in Mumbai. Ceremony will start by Lata Mangeshkar who will light the inaugural lamp and sing few lines for Dilip Sahab followed by Amitabh Bachchan and Aamir Khan will do the honours of unveiling the book.
Karan Johar will be seen hosting the launch event .

Documented by Dilip Kumar’s close friend Udaya Tara Nayar, the event will have Big B will reading a verse or a paragraph from the book and Aamir reciting a poem, written by Prasoon Joshi.

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Aishwarya Rai may be the star attraction at the red carpet, but it was three top notch Bollywood Khans -- Shah Rukh, Aamir and Salman - who dominated the film market at the ongoing 67th Cannes International Film Festival with buyers queueing up for their forthcoming films.

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Shahrukh Khan will be launching fitness expert Deanne Panday’s new book Shut Up and Train on Sunday 8th December, at Palladium Hotel in Mumbai.

Shut Up and Train is the complete fitness guide for men and women from the bestselling author of I’m Not Stressed. A comprehensive workout guide, it will help you get the body you always wanted!

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They did "Kabhi Alvida Naa Kehna" in 2006 and, after a gap of seven years, Abhishek Bachchan has got a chance to work with Shah Rukh Khan again in "Happy New Year". He says SRK took "too much time" to work with him again.

"Happy New Year" is being directed by choreographer-director Farah Khan, who had directed SRK in "Main Hoon Na" and "Om Shanti Om".

"I am very excited to work with Farah. Farah is a dear friend and I am very excited to be part of 'Happy New Year' and I love Shah Rukh," said Abhishek here.

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They say records are made to be broken. All eyes are set on big names like Amitabh Bachchan, Ranbir Kapoor, Hrithik Roshan and Aamir Khan to surpass the new success parameter set by Shah Rukh Khan-starrer "Chennai Express" - which has earned a whopping Rs.156.70 crore ($25 million) in its first week.

Directed by Rohit Shetty, "Chennai Express", an approximately Rs.75 crore joint production venture of UTV Motion Pictures and Red Chillies Entertainment, released on the auspicious occasion of Eid, raced its way to success and has become the film to score Rs.100 crore fastest.

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Shah Rukh Khan Tuesday announced a global integration with Twitter India and ZipDial and the collaboration will allow everyone across the country to follow and engage the superstar on Twitter via SMS.

With immediate effect anyone with a mobile phone can follow Shah Rukh on his Twitter handle - @iamsrk - by dialing or giving a missed call at 09015500555.

The experience works for any phone and any operator network and is completely free, irrespective of whether they have a Twitter account or data-enabled phone.

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Superstar Shah Rukh Khan says that the director Rohit Shetty-actor Ajay Devgn pair, who have created several hits together, is one of its kind.

Shetty and Ajay have delivered hits like "Golmaal" series, "Bol Bachchan" and "Singham".

"Rohit and Ajay have a very beautiful jodi. I don't think anything like this can be made. A franchise of three films ('Golmaal’ series) that too so successful. I think it's a record of sorts,” SRK, who worked with Shetty in superhit “Chennai Express”, said here.

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Buy two, get one free -- is the Rakhi offer that superstar Shah Rukh Khan is making for everyone across the country keen to see his latest entertainment extravaganza "Chennai Express" which is blazing records at the box-office.

So if you love him for making you laugh in “Chennai Express”, you will love Shah Rukh all the more for his latest gesture.

A source close to the superstar said this is SRK's brainchild. The offer is valid on Aug 20 across the country because the 47-year-old wants to celebrate with everyone.

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"Chennai Express" is doing brisk business not only in North India, but at the southern box office and in international markets as well. The romantic comedy's lead actor Shah Rukh Khan feels it's a good sign for the Indian film market.

"It's a good sign not only for us, but for the films that came and that will come in the next five-six months... the market of Indian films is so big," Shah Rukh told reporters Thursday at the INOX theatre, where he came with the film's director Rohit Shetty and interacted with media and fans.

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Actress Kajol enjoys the fact that the audiences still remember her epic film "Dilwale Dulhania Le Jayenge" (DDLJ) with Shah Rukh Khan and that the romantic saga lives again in the current lot of films.

If in the recently released "Chennai Express", SRK's last dialogue was "dilwale dulhania le jayenge", upcoming Ranbir Kapoor-starrer "Besharam" too has a mention of it.

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When it comes to showing films to children, Shah Rukh Khan is a lenient parent and allows his son Aryan and daughter Suhana to watch all kinds of movies. The superstar says that he never makes them "shut their eyes to anything".

Currently basking in the success of "Chennai Express", Shah Rukh said: "I don't disallow my children to watch any film. They watch everything, but that does not mean that all parents should do that."

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To relish and cherish the success of "Chennai Express" even more, superstar Shah Rukh Khan is theatre-hopping across Mumbai Thursday to see the live reaction of audiences.

Released Friday, the romantic comedy, directed by Rohit Shetty, has become the fastest film to make Rs.100 crore. It crossed the mark within the first weekend itself and is still going strong at the box office.

According to a source, Shah Rukh was expected to watch "Chennai Express" at IMAX Wadala at 3.00 p.m and Maratha Mandir at 9 p.m. He was also scheduled to visit INOX Nariman Point at 10.30 p.m.

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The Shahrukh Khan-Deepika Padukone starrer "Chennai Express" has become a huge hit in Karachi.

The Rohit Shetty directorial movie eclipsed all other releases on Eid day by a big margin in Pakistan, the Dawn newspaper reported Thursday.

"Being Pakistanis, we like to promote our films. Therefore, we ran 'Ishq Khuda' for two days but it didn't attract sufficient audiences," said Aziz Khan, general manager of Capri cinema.

"On the other hand, 'Chennai Express' is doing a roaring business from the first show."

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An exciting opportunity awaits millions of Shah Rukh Khan and Rohit Shetty fans and followers - the Bollywood superstar and "Chennai Express" director respectively, will live chat on Facebook about their latest blockbuster release Wednesday.

They will be available on chat at 9 p.m.

SRK is excited about connecting with his fans globally.

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When the content is good, a film works despite bad reviews. "Chennai Express" is the best example of this. Defying critics, replete with witty dialogues, an entertaining story and Shah Rukh Khan and Deepika Padukone's never-seen-before-kind-of-avatars, the romantic comedy zoomed at superfast speed at the box office to earn Rs.100 crore in the first weekend itself - and is headed to rake in much more moolah.

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Bollywood superstar Shah Rukh Kha's latest release "Chennai Express" recorded a roaring Rs. 100.42 crore at the box office in its first weekend itself. But there is something else which is making the Bollywood Badshah happier.

SRK is over the moon with the way the audience is enjoying the action comedy entertainer, directed by Rohit Shetty.

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Shah Rukh Khan couldn't have asked for more. Chennai Express is running superfast at the Indian box office, crossing the Rs.100 crore mark in its first weekend, a record which no film has perhaps made so far.

It was a 'monstrous weekend', says trade analyst Taran Adarsh, for the Rohit Shetty-directed film. It released on the festive occasion of Eid-ul-Fitr Aug 9.

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Rapper Yo Yo Honey Singh, who collaborated with Shah Rukh Khan for the song "Thalaivar Tribute (Lungi Dance)", says he will work with the superstar any day, whenever the actor asks.

"I did it (the song) for Shah Rukh Bhai. I had a great time shooting with him, Deepika Padukone and Rohit Shetty. I'd work with Shah Rukh Bhai any day again. He just has to ask," said Honey Singh.

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Film: "Chennai Express", Cast: Shah Rukh Khan, Deepika Padukone, Director: Rohit Shetty, Rating: ***

Dammit! No out-takes!! Is this really a Rohit Shetty film? Every film of the "Gol Maal" director has so far ended with out-takes giving us entertaining glimpses from during the making of the film. Here those trademark Shetty out-takes are replaced by a Honey Singh track which celebrates Rajnikanth and the lungi.

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Superstar Shah Rukh Khan, a doting father, feels the safest when his children "envelope" him with their hugs.

The actor, who has been busy with the promotions of his "Chennai Express", releasing Friday, has a son named Aryan, and a daughter named Suhana. He also recently announced the birth of his surrogate son AbRam.

On Thursday afternoon, SRK took to Twitter to post: "Awake now. Need to surround myself by love... think will get the kids to come and envelope me with their hugs. The best safety blankets."

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Superstar Shah Rukh Khan was elated when Rajinikanth called him up and praised the "naughty" number "Thalaiva tribute (Lungi dance)", a special track in honour of the legendary actor in "Chennai Express".

"He (Rajinikanth) called me three days back and he saw the video on YouTube. He said it’s very good, very naughty, very sweet. He said, 'It’s really nice that you have done this song'. I'm very happy that Rajini sir is happy with the song and the family is happy," Shah Rukh told reporters here at a press conference Wednesday.

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A super-duper hit from superstar Shah Rukh Khan is long overdue, says the industry. Though his magnetic personality pulls in fans for each of his films, they were not enough to make his last few films blockbusters. Now trade pundits are hoping that "Chennai Express" would taste box-office success and boost King Khan's fluctuating fortunes.

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Television actor Manish Naggdev, who is going "Vicky Donar" way by agreeing to donate his sperm, says if people like Shah Rukh Khan and Aamir Khan can go for surrogacy, then what is wrong in this!

He was approached by a 32-year-old man from Chennai through a social networking site and Manish said: "I thought about it and I felt that there is nothing wrong in it. It is just a kind gesture. That is it."

The actor feels that if people can accept "Vicky Donor", they would understand his decision too. He feels current generation is matured.

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Bollywood superstar Shah Rukh Khan, who recently got blessed with a baby boy AbRam through surrogacy, says this Eid is special because of the little one.

Although SRK is releasing his much publicised film "Chennai Express" on Eid, Aug 9, his happiness is primarily because of his son.

"This Eid is very special as I have got a new son. That is the best production I have, everything else is secondary," Shah Rukh told IANS. He has two more children - son Aryan and daughter Suhana - with wife Gauri.

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Not interested in taking up a stereotypical role created for Asians in Hollywood, Bollywood's superstar Shah Rukh Khan says "to get a role not specific to my colour or the way I speak or act is very difficult".

He has been active in Hindi films for over two decades, has featured in more than 80 films and won the tag of "superstar", but the 47-year-old has yet to find a suitable role in international films.

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Over 3,500 screens in the country, 700 screens abroad, including unconventional international markets like Peru and Israel - the release of Shah Rukh Khan's next gets bigger. Riding on Rohit Shetty-created "Chennai Express", the Bollywood Badshah is all set to woo his fans with the potboiler, which is opening in both multiplexes and single-screens on the home turf.

In fact, "Chennai Express" will be the first movie to released the same day in Peru as India. Screens in Morocco, Germany, Switzerland, Austria, France and Israel have also been locked.

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After the Kolkata Knight Riders, Bollywood superstar Shah Rukh Khan now plans to move into the more popular football space. He is planning to bid for the Kolkata franchise of the new league promoted by All India Football Federation (AIFF) and IMG-Reliance.

Shah Rukh said he was interested in buying stakes in the successful Goan I-League club Dempo but now with a new franchise-based league coming up he has changed his mind.

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"Chennai Express" actors Shah Rukh Khan and Deepika Padukone added star value to designer Manish Malhotra's grand finale show at the Delhi Couture Week 2013 (DCW). The show reflected architecture of the 1930s, with resplendent embroidery on women's bridal wear.

Deepika 'towered' above all others in an exquisite deep blue lehenga, which was heavily embroidered in gold and silver thread. In a neat hairdo and an eye-catching neckpiece, the actress definitely made a statement on the ramp, flaunting her perfect midriff at the show Sunday night.

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Superstar Shah Rukh Khan has been wary of locking lips with his actresses, but during a promotional stint for his forthcoming film "Chennai Express", he almost became a serial kisser, planting little pecks on someone or the other's cheek!

During an upcoming gala episode of "Indian idol Junior", King Khan went ahead and landed a kiss on each contestant’s cheek.

After each young contestant performed, Shah Rukh kissed each one of them and blessed them.

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Superstar Shah Rukh Khan's "Thalaivar Tribute (lungi dance)" from "Chennai Express" is said to have received a nod by legendary actor Rajinikanth.

The song, by rapper Yo Yo Honey Singh, pays a tribute to Rajinikanth, who is given the title Thalaivar (supreme leader) by his fans.

A source close to the film says, "Obviously if Shah Rukh is giving a tribute to Rajinikanth, due permissions have been taken. We hear that Rajinikanth sir has blessed the song and given a nod to it".

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Bollywood actors Shah Rukh Khan and Deepika Padukone relived a scene from their 2007 film "Om Shanti Om" on the sets of a TV reality show.

The duo was promoting their forthcoming release "Chennai Express" on "Indian Idol Junior" when young contestant Anmol Jaswal sang the melodious "Aankhon mein teri" from "Om Shanti Om".

Anmol’s performance moved King Khan enough to make him come on stage and perform with the budding singer. As the mood built up, Deepika too joined SRK on stage and they ended up enacting the song, with Anmol singing the number live!

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A 'self aware' actor will never do a film that is not an extension of his personality, believes superstar Shah Rukh Khan, who refrains from saying or doing certain things.

"I do believe that an actor, who is self aware, will never do a film that is not an extension of his personality," Shah Rukh, who has acted in more than 75 films, including romantic, action thrillers and dramas, said.

He shared his views while in conversation with lyricist Prasoon Joshi at an event where he was honoured with Rajasthan Patrika Concerned Communicator Award.

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The much-talked about hug shared by Shah Rukh Khan and Salman Khan at an iftaar party a few days back may have set tongues wagging about the superstars' relationship, but the former says it's none of anybody's business.

"I will be very honest. Whether it's my relationships, friendships, personal aspects...I have never dignified it by talking about it in the public and I would like to keep it like this," the 47-year-old said here Wednesday at the launch of a mobile game based on his film "Chennai Express".

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Bollywood superstar and gizmo enthusiast Shah Rukh Khan has launched an official game ahead of the release of his forthcoming movie "Chennai Express". He made the event exciting by challenging director Rohit Shetty for a match.

Shah Rukh showed off his gaming skills as he challenged Shetty to compete with him in the game - "Chennai Express: Escape from Rameshwaram". He says "to capture a movie in a game format is one of the most difficult and creatively challenging things to do".

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