Big brands aiming at gaming content creators as a major advertising medium in India

Updated on Sep 13, 2021 11:46 PM IST  |  42.8K
   
Big brands aiming at gaming content creators as a major advertising medium in India
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Marketers have been diverting their focus towards the gaming and esports industry. Brands that are industry-specific like ASUS, HyperX, MSI, and AMD Ryzen always had their focus on gaming influencers. Surprisingly, brands that are not industry-specific have started investing in gaming talents judging on the potential and influential powers of the young gamers. Gamers are committed, consistent and loyal, rising popularity of gaming is something that is appealing to advertising and marketing hoping to align their brands with this loyalty. 

Why brands are approaching gamers 

As gaming and live streaming continue to fuel development, marketers are increasingly paying attention to esports. Smart marketers want to connect with millennials and meet them where they are. They don't watch TV or utilise other forms of traditional media. Video games are the perfect location to do so. And the greatest gaming opportunity for advertisers lies in esports and gaming. And gamers want to support brands that they believe support them.

Influencers have always been a good medium for brands to advertise. Influencer marketing has been a trend for the past few years. In the early stages, influencers who caught brand attention were famous models, YouTubers and social media renowned personalities. In recent years, a new group of influencers have emerged i.e gaming content creators. Content creators not only play the games but entertain their audiences as well, their fan following is mostly the age group of 15 to 30 which is the most targeted audience in advertising terms. There is a 90% chance that the target audience goes to search and buy the product which is always an advantageous situation for brands. Brand participation should seem like an investment in gaming and players not like a cash grab or "commercial." Esports firms are partnering with brands to conduct tournaments and provide amateur and rising gamers with excellent prizes, scouting, and rating. Things like this provide the community with a strong sense of worth, which leads to brand adoption and affection.

Shivam Rao, Co-Founder & COO, Trinity Gaming

Keeping the market and brands a requirement in mind, Trinity Gaming was established as a talent management company to connect every brand with a perfect influencer endorser for their brand. We have witnessed cases in the gaming industry that, as most of the influencers are teenagers or early adults, they lack the guidance to reach out to brands and carry out brand negotiations. Trinity works for the betterment of both the influencers and brands. Trinity Gaming has collaborated with a lot of brands some of which are India Today Group, Network 18, ASUS, Oneplus, Red Bull etc.

Why are brands and companies approaching gamers?
s gaming and live streaming continue to fuel development, marketers are increasingly paying attention to esports. Smart marketers want to connect with millennials and meet them where they are.

How Trinity Gaming is helping gamers?
Trinity works for the betterment of both the influencers and brands. Trinity Gaming has collaborated with a lot of brands some of which are India Today Group, Network 18, ASUS, Oneplus, Red Bull etc.

What is Trinity Gaming?
Trinity gaming began with an objective to provide proper guidance and a clear path to budding gamers. We believed in selfless contribution towards the growth of the gaming and esports industry as this industry has already taken a step towards growth.

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