Latest Privacy Policy Of WhatsApp Explained; Here’s What You Need To Know And What You Need To Do About It

Latest WhatsApp privacy policy explained. Read to find out what you can do about it.
Latest Privacy Policy Of WhatsApp Explained; Here’s What You Need To Know And What You Need To Do About It.
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WhatsApp has rolled out its latest privacy policy, and users have to abide by the new terms of services. According to the new policy, the impact on user data occurs only when there is an interaction with a business on the platform. The policy further provides more details on integration with Facebook, WhatsApp’s parent company.

Giving rest to all the speculations, WhatsApp confirmed that the new privacy policy does not change the way it treats personal chats. WhatsApp remains end-to-end encrypted — no third party can read the messages you send. In a statement, WhatsApp informed: “The update does not change WhatsApp’s data-sharing practices with Facebook and does not impact how people communicate privately with friends or family… WhatsApp remains deeply committed to protecting people’s privacy.”

According to the privacy policy, WhatsApp does not store the delivered messages. Once a message is sent and delivered successfully, it is “deleted” from the company’s servers. It only stores a message when it “cannot be delivered immediately” — the message can then stay on its servers “for up to 30 days” in an encrypted form as WhatsApp continues to try to deliver it. If the message fails to get delivered even after 30 days, it is deleted.

The data exchange with Facebook seems to be of importance because, according to the Policy, it plans to ensure better security and fight spam in order to improve user experience, which were also there in the policy previously. 

The data sharing with Facebook will also be used to enhance the ad experience across other products of the firm, and across the internet. However, personal messages would not be used to target ads on WhatsApp because they are encrypted.

The new policy also throws light on how businesses get data when a user interacts with them on the platform- the content shared with a business on WhatsApp will be visible to “people in that business”, while it is still end-to-end encrypted. This content is between the business and the user. This move is significant because WhatsApp now has more than 50 million business accounts, and this move is seen as a potential monetisation model.

The policy also claims that some “businesses might be working with third-party service providers (which may include Facebook) to help manage their communications with their customers”. To get a better understanding of the handling of information that you share with the business, WhatsApp recommends that users read the business privacy policy or contact the business directly.

All in all, it is mandatory to accept the new privacy policy as this is a standard exercise for most software and consumer tech firms. Alternatively, you can accept the policy, choose to not communicate with business accounts and continue to chat with friends and family only.