World record breaking Instagram egg cracks under pressure to spread mental health awareness

The egg has cracked under social media pressure but to give out a great message.

Remember the egg, named Eugene, (goes by world_record_egg on Instagram) which broke Kylie Jenner’s record earlier this year, accumulating more likes than anyone else has ever gotten with one photo on the social media platform? Well, the super famous Eugene did something totally unexpected. The egg teamed up with an online video service company to put out a message on mental health, particularly around the context of using social media with a 30-second video which was aired at the Super Bowl.


Left: The Instagram picture which got 52 million likes. Right:Kylie Jenner's Instgram picture with 18 million likes (Image source: Instagram)


After the big game, the promo was aired, where Eugene cracked under pressure and opened up about stress and load of being popular on social media. The world record breaker egg also urged people who feel the same to avail help to deal with pressure from social media or needing assistance with any other aspect of mental health.


“Recently I’ve started to crack… the pressure of social media is getting to me,” the video reads as the egg’s shell begins to crack before breaking into pieces. “If you’re struggling too, talk to someone,” the egg says before it is resurrected with a full shell once again. The video closes with a link to the website of Mental Health America (MHA). The video was widely appreciated by MHA and many people around the globe.

Eugene the Egg (Image source: Instagram)


Eugene took to Instagram after the revelation of the promo at the Super Bowl, with the video and a caption which read as, "Phew! I feel so much better now. If you’re feeling the pressure, visit to find out more," it reads. "Let’s build this list together."



According to an interview with the New York times, the creators of the account Chris Godfrey, Alissa Khan-Whelan and C.J. Brown explained that the video service company approached them to develop a video which aims to take advantage of the hype and online chatter around the Super Bowl to raise its awareness on mental health.


Credits: INSTAGRAMTechcrunchTeen Vogue

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