Box Office: Gujarati Film 3 Ekka to emerge a BLOCKBUSTER with STRONG Monday; Collects Rs 6.90 crore in 4 days

3 Ekka's solid Monday hold ensures that the film is a blockbuster (Credit: Anand Pandit Motion Pictures)

Key Highlights

Gujarati film 3 Ekka holds very strongly of first Monday.
3 Ekka has collected Rs 6.90 crores nett in its first 4 days in India at the box office.
3 Ekka now plays in theatres.

Gujarati film 3 Ekka, directed by Rajesh Sharma and starring Malhar Thakar, Yash Soni, Mitra Gandhvi, Esha Kansara, Kinjal Rajparia and Tarjanee Bhadla among others is having an incredible run in theatres. The film had an excellent first weekend as it collected Rs 5.80 crores and now on Monday, it has collected Rs 1.10 crores nett to bring the total to Rs 6.90 crores in 4 days. The drop on Monday compared to Friday is less than 5 percent while the admits are higher than what they were on Friday. This goes to show the acceptance of the content in the film.

3 Ekka's Incredible Monday Hold Assures A Blockbuster Fate For The Film At The Box Office

3 Ekka's Monday hold, coupled with the fact that it will enjoy a holiday boost courtesy Raksha Bandhan festivities, will ensure that the film seals a blockbuster fate for itself. In its lifetime, it won't be a surprise if the film clocks Rs 15 crores nett. The presence of bankable new age stars like Malhar Thakar and Yash Soni is helping pull in prospective Gujarati audience to theatres. These two actors have been instrumental in changing the tone of Gujarati films and opting for a modern day approach and being part of movie content that appeals to the youth. The competition that the Gujarati Film Industry faces is immense and every film that is able to hold its ground and pull audiences to theatres must be lauded. Anand Pandit Motion Pictures' involvement in regional cinema shows that there is a lot of potential that the production house sees in state-specific content.