The Akshay Kumar-fronted Ram Setu was the first choice for the audience during the Diwali 2022 weekend, as the movie has collected around Rs 7.75 crore on the third day taking the total collections in the range of Rs 33.50 crore. The Abhishek Sharma directorial has scored a rather slow weekend and even after taking into account all the pros and cons, the film should have targeted 3-day biz of at least Rs 40 crore at the box office.
Ram Setu has done reasonable business in the mass belts, but the metros have dented the theatrical prospects. While the festive flavour has pushed the business of the film in mass belts, it hasn’t really pulled in the audience in tier-one markets. The three national chains are looking to clock Rs 2.75 crore on their third day, resulting in a 35 percent drop in multiplexes. Thankfully, markets like Gujarat, CI, and CP are showing slightly better holds. There will be another dip in business on Friday, and then it will be crucial for Ram Setu to gain some momentum on Saturday and Sunday to put up a weekend total in the North of Rs 55 crore.
It would be a sign of hope for the makers if the film manages to touch the double-digit mark on Saturday or Sunday – as that would suggest sustenance on the weekdays. It’s all a wait-and-watch game for now, as a healthy trend would be needed to hit a century by end of its run. While the trend with regards drop on day two and three is on the expected lines, the base level i.e. the start was on the lower side, which demanded the film to put up better holds on the second and third day.
Thank God has lost all the momentum on it’s the third day as the collections have come down in the Rs 4 crore range on Thursday. The Indra Kumar directorial has scored a poor opening weekend of Rs 17.25 crore, and there isn’t much gas left in the steam going ahead. Given the trend so far, the whole and sole focus would be on us to now see if the Ajay Devgn and Sidharth Malhotra starrer can hit a half-century at the box office, or stays below.
Despite the comic theme, Thank God hasn’t really got things rolling in its favor. It’s a middle-ground cinema, wherein the makers neither went all out on the humor front nor did they make an attempt to dwell deep on slice-of-life aspects. The numbers are best in some pockets of Gujarat and Rajasthan, but that’s not saying much. The two films have collectively scored a weekend of Rs 50 crore, and this in an ideal world of pessimistic expectations too should have been in the north of Rs 65 crore.
The festive season too didn’t play any role in escalating the collections of Thank God, and it’s a clear case of lack of interest in the audience.
