14 Best Cruelty-free Mascaras to Volumize Your Lashes Effortlessly

Written by Sayantani Deb, Makeup & Beauty Writer
Updated on Feb 08, 2024
Cruelty-free Mascaras to Make Your Lashes Look Flattering
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It is true that eyes do the talking especially when you sweep a few strokes of mascaras onto your lashes. If you ask me, mascara is my magic wand as it not only makes my eyes look flattering but also dramatic within a matter of seconds. After researching, trying out a plethora of mascaras, and drawing through my experiences, I would like to put it out straight that purchasing one of the best cruelty-free mascaras is the wisest decision one can ever make. These mascaras are PETA-certified and the go-to product to define, volumize, lengthen, thicken, straighten, and curl your lashes without actually weighing them down. 

Whether you prefer a dramatic, subtle, glam, or natural look, a few sweeps of mascara is all that you need to get ready in seconds. Additionally, cruelty-free mascaras tend to be hypoallergenic and safe for sensitive eyes. The most impressive part — some of them are enriched with natural ingredients like coconut and jojoba oils to nourish and condition your lashes. 

To ease your hunt to locate the best cruelty-free mascara brands, I have rounded up some swoon-worthy beauties that you should think of investing in. Believe me, these beauties are all that you need to make everyone stop and stare straight into your eyes!

14 Best Cruelty-free Mascaras

Nothing beats the fine formulation that Jane Iredale's thickening mascara has to offer. Most suited for fine hair, the wand of this mascara lifts the lashes from root to tip. It is non-clumping and long-lasting. This mascara is made with triple-length cellulose fibers and algae extract that lengthens the lashes and adds thickness to them. Enjoy not just well-defined lashes but well-defined eyes with this mascara. It comes with a buildable formula that gives you a somber lift as well as a dramatic effect. 

Pros
  • Ideal for fine hair
  • Non-clumping formula
  • Lifts the lashes
  • Long-lasting formula
Cons
  • Hard to scoop the product out of bottle
  • Best Applicator

    Essence Lash Princess False Lash Effect Mascara

    Essence Lash Princess False Lash Effect Mascara
  • My favorite and very first recommendation is Essence’s Lash Princess mascara that looks as if you have worn faux lashes once applied. If you are someone who is looking to add some extra length and volume to your natural lashes, let me tell you, this budget-friendly mascara can be an excellent choice. It will effortlessly separate and define your lashes and help you achieve the most dramatic look ever. Personally, what got me attracted is its conically-shaped fiber brush mindfully sculpted to prevent clumps and globs. So, do give it a try!

    Pros
    • Gluten-free
    • Fragrance-free
    • Non-flaky
    • Safe for sensitive eyes
    • Suitable for contact lens wearers
    Cons
    • Dries too quickly
  • Most Clump-free

    Cabaret Lash-Lengthening Black Mascara

    Cabaret Lash-Lengthening Black Mascara
  • My next top pick is Cabaret’s lash-lengthening black mascara that is buildable, extremely light on the lashes, and primarily, clump-free. While carrying out intensive research, I found out that this mascara is a must-have for three reasons. Firstly, it is smudge-proof and skillfully built to help one achieve fanned lashes. Secondly, it is easy to apply and remove. Last but not least, this cruelty-free mascara is an expert when it comes to lengthening, volumizing, and thickening your natural lashes for a prolonged period of time. What I liked the most was its petite wand that coats every lash from root to tip!

    Pros
    • Easy to remove
    • Doesn’t weigh down your natural lashes
    • Ideal for everyday use
    • Available in brown color
    • Sensitive skin-friendly
    Cons
    • Little stiff
  • Most Versatile

    Honest Beauty 2-in-1 Extreme Length Clean Mascara + Lash Primer

    Honest Beauty 2-in-1 Extreme Length Clean Mascara + Lash Primer
  • While researching for some top cruelty-free mascaras, I came across this award-winning mascara from Honest Beauty. What got me to stop and stare is its 2-in-1 construction i.e., on one end, there is mascara, while on the other, there is a primer. Furthermore, the mascara is enriched with the goodness of jojoba esters that lend your lashes the sky-high lift of your dreams. While analyzing the impressive features of the built-in primer, I came to know that it's the unsung hero that boosts the performance of the mascara and makes it last longer. Hence, for someone with sensitive eyes and contact wearers, this one should definitely be your pick.

    Pros
    • Ophthalmologically-tested
    • Flexible applicator
    • Free from parabens
    • Hydrating formula
    Cons
    • Dries really quickly
  • Most Hypoallergenic

    Poppy Austin Mascara

    Poppy Austin Mascara
  • Poppy Austin mascara is the ultimate choice for those seeking fuller, thicker, and well-defined eyelashes. To start off, its magnificent formulation is something that will leave you stoked. It is crafted from organic and natural ingredients like argan oil and claims to keep your lashes nourished. In addition, this cruelty-free vegan mascara is flake-resistant and smudge-proof. All in all, it is an apt mascara to attain fluffy lashes and to ace more subtle or dramatic looks like a pro. 

    Pros
    • Waterproof formula
    • Gentle on sensitive eyes
    • Hypoallergenic
    • Soft and full-bristle applicator
    Cons
    • Feels heavy
  • Most Long-lasting

    Burt's Bees Nourishing Mascara

    Burt's Bees Nourishing Mascara
  • While on my hunt for a good cruelty-free mascara, I got magnetized to this one from Burt’s Bees. Before I delve deeper into its features, I would like to confess to you that this one is a sheer winner when it comes to nourishing your eyelashes. What will make you drool is its fantastic formulation and lush ingredients like jojoba oil and naturally moisturizing glycerin. Having said that, this cruelty-free makeup essential is also gentle yet highly effective and wonderfully lends your lashes desirable depth and dimension.

    Pros
    • Paraben-free
    • Available in a pack of 2
    • Safe for contact lenses wearers
    • No synthetic fragrances
    Cons
    • Little clumpy
  • Most Volumizing

    Gaya Vegan Black Mascara

    Gaya Vegan Black Mascara
  • I always wanted a lightweight yet buildable mascara to spruce up my eye makeup looks by several notches. After trying a few of the mascaras available on the market, Gaya’s best cruelty-free lengthening mascara managed to make its space in my heart (and of course, my vanity). Trust me, you will be left awestruck looking at its flawless building, volumizing, and lash-lengthening powers that look as if you have been wearing extensions. What’s more is its curved wand and smudge-proof silicone brush that pave the way for mess-free application.

    Pros
    • Ophthalmologically-tested
    • Long-lasting
    • Easy to remove
    • Hypoallergenic
    • Safe for sensitive eyes
    Cons
    • Might flake a little
  • Most Non-toxic

    Pacifica Beauty Stellar Gaze Length & Strength Brown Mascara

    Pacifica Beauty Stellar Gaze Length & Strength Brown Mascara
  • I glanced through the features of this cruelty-free brown mascara introduced by Pacifica and was surprised by looking at its positive reviews. It has managed to garner more than 4 thousand ratings on Amazon for its exceptional hydrating properties. The majority of makeup junkies like me also agree that this brown mascara is the real game-changer when it comes to volumizing your lashes. Plus, it is made of vitamin B and coconut oil, which makes it apt for sensitive skin peeps and contact lens wearers.

    Pros
    • Non-flaky
    • Non-toxic
    • Free from harsh chemicals
    • Lasts all-day
    Cons
    • Unsatisfactory packaging
  • Most Non-flaky

    ILIA - Limitless Lash Mascara

    ILIA - Limitless Lash Mascara
  • What makes ILIA’s Limitless lash mascara a must-have is its phenomenal dual-sided wand that separates and lengthens your natural lashes. Secondly, it is a vegan and cruelty-free mascara that is not only long-lasting but also clump-free and non-flaky. Personally, I love the fact that it is enriched with clean and naturally derived ingredients, such as arginine, shea butter, and beeswax. What is worth noting is that it is also water-resistant, oil-free, weightless and glides on your lashes smoothly. 

    Pros
    • Smudge-proof
    • Ophthalmologically-tested
    • Sustainable packaging
    • Fragrance-free
    Cons
    • Little pricey
  • Most Cost-effective

    Almay Thickening Mascara

    Almay Thickening Mascara
  • To attain those voluminous, thickened, and well-defined lashes within seconds, snatch a glimpse of Almay Thickening mascara right away. What makes it one of the best cruelty-free mascaras is its ability to condition your eyelashes from roots to tips. All credit goes to its enchanting non-irritating formula and potent ingredients like aloe and vitamin B5 that don’t weigh your lashes down. Topping it all off, its specially designed brush wraps each lash and prevents clumping.

    Pros
    • Water-resistant
    • Hypoallergenic
    • Cost-effective
    • Can be worn by contact lens wearers
    • Safe for sensitive eyes
    • Ophthalmologically-tested
    Cons
    • Unsatisfactory packaging
  • Wander Beauty Mile High Club Length + Define Black Mascara

    Wander Beauty Mile High Club Length + Define Black Mascara
  • Were you dreaming of those fanned-out and sky-high eyelashes like me? If yes, then get your hands on this best vegan and cruelty-free mascara from Wander Beauty. When I asked one of my makeup artists about this mascara, she stated that this lash-lengthening mascara is loved for its blackest black pigmentation. In addition, it is made from peach leaf extract, castor oil, and trehalose that work together to condition, moisturize, and nourish your lashes. Last but not least, I noticed that a lot of makeup enthusiasts also love its smudge-proof and water-resistant formula.

    Pros
    • Flake-proof
    • Paraben-free
    • Ophthalmologically-tested
    • Fragrance-free
    Cons
    • Pricey
  • Pacifica Aquarian Gaze Water-Resistant Long Lash Mineral Mascara

    Pacifica Aquarian Gaze Water-Resistant Long Lash Mineral Mascara
  • My next recommendation is Pacifica Aquarian’s Gaze mascara that offers full coverage. What’s so special about this one is its lengthening brush that makes your lashes look gorgeous and insanely long. With coconut oil, kelp extract, and vitamin B, this cruelty-free waterproof mascara also nourishes your lashes and leaves no place for complaints. Moreover, it coats each of your eyelashes and never makes them look clumpy or gloppy. So, do invest in this beauty to elevate your looks in minutes.

    Pros
    • Long-lasting
    • Budget-friendly
    • Thickens your lashes
    • Lightweight formula
    Cons
    • Difficult to wash off
  • Fifth & Skin NATURLASH Natural Mascara

    Fifth & Skin NATURLASH Natural Mascara
  • While I was pondering for the best cruelty-free mascara, I got attracted to this one from Fifth & Skin. What makes it stand apart from the rest is its silky smooth application and lash-lengthening powers. It seamlessly coats your eyelashes and doesn’t flake or clump. Addedly, it comes off very easily with water, soap, or makeup remover. Let me also tell you that this mascara is yet another hypoallergenic eye makeup essential that will last throughout the day.

    Pros
    • Vegan
    • Conditions your lashes
    • Safe for sensitive eyes
    • Preservative-free
    Cons
    • Little gloppy
  • MILK Makeup KUSH Volumizing Mascara

    MILK Makeup KUSH Volumizing Mascara
  • Lastly, Milk Makeup Kush volumizing mascara is what you should think of investing in without any second thoughts. It is a fail-proof, pigmented mascara that will lift your lashes and amplify the glory of your eye makeup seamlessly. Furthermore, its distinctive criss-crossing bristles wrap each lash right from root to tip. What left me impressed is the fact that its conditioning formula never makes your eyelashes feel stiff or clumped. Hence, this can be a great choice for everyday use.

    Pros
    • Gluten-free
    • Alcohol-free
    • Glides easily
    • Easy to take off
    Cons
    • Expensive

    That was my comprehensive list of the best cruelty-free mascaras. Now, let me run you through a detailed buying guide.

    How to Choose the Best Cruelty-free Mascara?

    Here are a few aspects that you should consider before splurging on the best cruelty-free mascara - 

    Skin Type: Make sure you analyze your skin type before snagging up any of the mascaras. For those who possess sensitive skin, I advise you to get your hands on the best cruelty-free mascara. 

    Ingredients: Ensure that you pay heed to the list of ingredients that the mascara is formulated with. I recommend you vouch for those that are infused with natural, pure, organic, and clean ingredients such as coconut oil, shea butter, beeswax, jojoba oil, papaya oil, etc. Do not invest in mascaras that are made from animal ingredients, harmful or synthetic chemicals, and fragrances. 

    Formula: The next important aspect is to check the formula of the mascara that you are planning to buy. It is wiser to bring home a mascara that is hypoallergenic, ophthalmologically-tested, and free from parabens, silicones, mineral oils, gluten, and other harmful substances. Pick one that has a buildable formula promising to add dramatic volume, and is suitable for sensitive eyes and contact lens wearers.

    Texture: The texture of the mascara is yet another vital aspect to consider. The smoother the texture, the easier the mascara glides. Avoid purchasing mascaras that possess a thick texture as it might make your lashes look clumpy. Pick a fiber mascara that will help you attain the wispiest lashes effortlessly.

    Applicator/Wand: One of the most important aspects to consider is the applicator or wand. I have noticed that a comb-like applicator works well on sparse and shorter lashes, whereas to attain a curl-like effect, one should pick waterproof mascaras with curved brushes, hourglass-shaped brushes, or a dual-sided brush with nylon fibers. 

    Other Features: Ensure that the mascara promises to add buildable volume and helps in thickening, defining, lengthening, and nourishing your lashes from roots to tips. Secondly, it is advisable to invest in a high-end or drugstore cruelty-free mascara that is non-clumpy, non-flaky, smudge-proof, water-resistant, and long-lasting with long-term benefits promising intense volume. 

    That was all about the best cruelty-free mascaras that you should think of snagging right away. Trust me, these mascaras will elevate the natural beauty of your eyes and make them look more beautiful than ever before. Personally, I own plenty of cruelty-free mascaras as they claim to be safe for long-term use. That curled-up effect or fanned look spikes my happiness and makes my eyes look more flattering. If you too want to collect a plethora of compliments, then do populate your vanity with the best of the best mascaras straight away. Happy shopping!

    FAQ's

    How can one determine if the mascara is truly cruelty-free?
    You may check on the brand’s website. If it says that the mascara is not tested on animals or is PETA-certified, then it is truly a cruelty-free product.
    Which is the best waterproof cruelty-free mascara?
    Wander Beauty Mile High Club Length + Define Black Mascara is the best waterproof cruelty-free mascara.
    Which drugstore mascara brands are cruelty-free?
    Honest Beauty and Essence are the two drugstore mascara brands that are cruelty-free.
    Is it alright to wear mascara every day?
    Yes, but it is recommended to wear a mascara that is loaded with nourishing and conditioning properties.
    Are cruelty-free mascaras long-lasting?
    Yes, there are a few non-clumpy, non-flaky, smudge-proof, and cruelty-free mascaras that last throughout the day.
    Is there a mascara that is good for your eyelashes?
    Yes, a mascara that is cruelty-free and made from natural ingredients is good for your eyelashes.
    Can I take off cruelty-free mascara easily without harming my lashes?
    Yes, you can take off cruelty-free mascaras easily without harming your lashes by simply using a makeup eraser or remover.

    Why Trust Pinkvilla

    Our certified beauty expert, Sayantani, is a die-hard makeup junkie who loves eye makeup a little extra over everything. She tries a plethora of eye makeup products and helps makeup enthusiasts alike to populate their kit with some finest essentials. Currently, she is obsessed with the formulation of cruelty-free mascaras and their ability to volumize eyelashes. She is quite impressed with Essence Lash Princess False Lash Effect mascara that features a non-flaky and non-clumpy formula. You too can snatch a glimpse of the rest of her top picks and incorporate the best mascara into your beauty arsenal.  

    Our product experts study the specifications of every product we suggest and try them out to bring what’s proven to be worthy of your money, time, and energy. We also have subject matter experts from various fields like Fashion, Skincare, Haircare, Home Decor, and Health & Fitness onboard to make sure our suggestions are credible and trustworthy. You can trust select to be your faithful shopping guide for all the right reasons!

    Author BIO
    reviewer
    Sayantani Deb
    Makeup & Beauty Writer

    Sayantani is a certified hair and makeup professional turned writer with 2+ years of experience in the same genre. Ap More