17 Best Hydrating Serums to Brighten Dull And Dry Skin

Written by Anoushka Sinha, Skincare Coach & Writer
Updated on Feb 06, 2024
Best Hydrating Serums to Brighten Dull And Dry Skin
The products curated for this article are independently chosen by the editorial team. If you make a purchase through the links mentioned below, we may receive a commission. Check out our product research & curation process

Hydrating serums have been praised for their ability to provide intense lightweight hydration and nourishment to the skin, leaving it plump, glowing, and healthy-looking. The best hydrating serums are designed to deliver a high concentration of moisture to the skin. They typically contain water-based ingredients like hyaluronic acid, glycerin, or aloe vera, which are excellent at attracting and retaining water, effectively hydrating the skin. 

Our findings show that proper hydration can help improve the texture of the skin, making it feel smoother and more supple. Regular use of hydrating serums can soften dry patches and reduce the appearance of fine lines and wrinkles. Hydrating serums can be easily incorporated into existing skincare routines. They work well alongside other products like hydrating moisturizers and sunscreen, enhancing their effectiveness. Consistent use of hydrating serums can contribute to better overall skin health, as hydrated skin is more resilient and better able to repair and protect itself from damage.

But with so many options on the market, it will be challenging to find the best one for you. Here, we will discuss the key factors to consider, and even share some top recommendations. Get ready to quench your skin's thirst with the top-rated serums out there.

17 Best Hydrating Serums

Every skincare enthusiast vouches for the importance of using a hydrating Vitamin C serum in their AM routine. There's nothing better than the Sunday Riley serum that has received a thumbs-up from everyone who has used it. The 15% Vitamin C concentration combats dull skin, dark spots, pigmentation, and stubborn acne marks to give you naturally glowing skin. Moreover, this serum gives you a firmer, plumper look that eventually restores your skin barrier.  The fruity orange flavor instantly puts you and your skin in a good mood. 

Pros
  • Instantly makes skin soft
  • Reduces pigmentation
  • Delicious fragrance
  • Suitable for all skin tones
  • Can be used for backne
Cons
  • Expensive
  • TRUSKIN NATURALS Vitamin C Serum for Face

    TRUSKIN NATURALS Vitamin C Serum for Face
  • A powerful anti-aging face serum that evens out skin tone, lightens dark spots, and brightens the complexion is TruSkin Vitamin C Serum. After trying out this product, we realized that this serum can deeply moisturize the skin, and the visibility of fine lines and wrinkles also decreases with its regular usage. It is a wonderful option for anyone trying to obtain a more youthful and bright complexion because it is gentle and one of the best serums for dry skin.  This serum is ideal for everyday use on the face and eye area and comes in a handy package.

    Pros
    • Brightens the skin
    • Lightens dark areas
    • Deeply hydrates
    • For all skin types
    • Practical packaging
    Cons
    • Pricey
  • Best for Daily Wear

    StriVectin Tighten & Lift Peptight Serums

    StriVectin Tighten & Lift Peptight Serums
  • It's time to enjoy plumper, brighter, softer, and healthier skin with StriVectin. Apart from hydrating and adding some color to your skin, this serum also helps in reducing dark circles. It firms saggy skin and brightens dull skin with just one use. For those who are looking for a miraculous hydrating serum, this one has to be your top pick. This serum gives your skin a naturally dewy effect to the point where you won’t need to use makeup anymore! Say goodbye to early signs of aging with this brightening serum. 

    Pros
    • Instant hydration
    • Firmer looking skin
    • Reduces pigmentation
    • Reduces acne scars
    Cons
    • Might work slowly on oily skin
  • Best for Damaged Skin Barrier

    TruSkin Vitamin C Serum for Face

    TruSkin Vitamin C Serum for Face
  • A potent anti-aging hydrating serum that comes in a bigger bottle is the TruSkin Vitamin C Serum. Through our practical knowledge, we figured out that the intense hydration and nourishment provided by this serum reduces the appearance of wrinkles, dark spots, fine lines, and uneven skin tone. This little potion can be used on the face and the delicate eye area without causing any harm. So if you want to have something flexible for your skin regimen then this one’s for you. It provides more products for prolonged use due to its bigger size.

    Pros
    • Deeply hydrates
    • Diminishes fine lines
    • Evens skin tone
    • Large size
    • Protective for the eye region
    Cons
    • May irritate people
  • TREE OF LIFE BEAUTY Vitamin C Serum

    TREE OF LIFE BEAUTY Vitamin C Serum
  • A comprehensive skincare treatment that addresses several skin concerns is the Tree of Life Vitamin C Serum package. Each serum has been created to reduce the indications of aging, lighten dark spots, and help with loss of firmness and elasticity. Retinol hydrating serum helps to smooth out wrinkles and enhance skin texture. Hyaluronic Acid Serum profoundly hydrates and firms the skin. Vitamin C Serum offers antioxidant protection. Together, they produce a thorough skin reset that supports the appearance of more premature skin with radiance. Three one-ounce bottles are included in this bundle for prolonged use.

    Pros
    • Comprehensive set
    • Brightens skin
    • Firms and hydrates
    • Corrects dark spots
    • Improves texture
    Cons
    • May cause irritation
  • Best for Pigmentation

    L'OREAL PARIS Revitalift Face Serum

    L'OREAL PARIS Revitalift Face Serum
  • A potent anti-aging face serum, the L'Oreal Paris Skincare Serum profoundly hydrates and firms the skin. Our team discovered through using this product that this serum can help reduce wrinkles and fine lines. This little bottle of magic contains pure hyaluronic acid to make your skin smoother and more radiant. If you’re looking for something easy and suitable for your skin, then this hydrating serum will be the best addition. Use this little elixir on your face and neck every day for the best results.

    Pros
    • Deeply hydrates
    • Visibly plumps skin
    • Reduces wrinkles
    • Paraben-free
    • Suitable for all types of skin
    Cons
    • Possibly ineffective for deep wrinkles
  • Best for Dry Skin

    VICHY Mineral 89 Hyaluronic Acid Face Serum

    VICHY Mineral 89 Hyaluronic Acid Face Serum
  • The luscious face gel moisturizer Vichy Hyaluronic Acid Face Serum gently hydrates and nourishes the skin. This serum, which is infused with pure hyaluronic acid, works to firm and fill the face by minimizing the visibility of fine lines and wrinkles. It provides long-lasting hydration without irritating sensitive or dry skin because it is specially developed for those conditions. We have found from using this product that the fantastic serum doesn’t include any type of oil or perfume making it suitable for all skin types. Regular application makes the skin look younger, smoother, and more radiant. It also helps to improve the skin's general health and condition.

    Pros
    • Deeply moisturizing
    • Plumps skin
    • Suitable for sensitive skin
    • Paraben-free
    • Fragrance-free
    Cons
    • Maybe ineffective for oily skin
  • Best Overall

    CERAVE Hyaluronic Acid Serum for Face

    CERAVE Hyaluronic Acid Serum for Face
  • A lightweight, fragrance-free serum that deeply hydrates the face is called CeraVe Hyaluronic Acid Serum for Face. Through our trial and error we discovered that this skin serum contains hyaluronic acid, vitamin B5, and ceramides, which work together to remove dullness and dry skin. If you want to plump your skin and make it wrinkle free then this one should be in your kitty right away. This serum has an additional benefit as it is fragrance- and paraben-free. Regular usage helps the skin look and feel softer, smoother, and more luminous while also enhancing its general health and appearance.

    Pros
    • Simple formulation
    • Deeply moisturizing
    • Bolsters skin barrier
    • Suitable for sensitive skin
    • Fragrance-free
    Cons
    • May not provide results right away
  • Best for AM & PM Routine

    LA ROCHE-POSAY Hyalu Serum for Face

    LA ROCHE-POSAY Hyalu Serum for Face
  • Powerful anti-aging serum La Roche-Posay Hyalu Serum aids in the reduction of fine lines and wrinkles. This moisturizing serum, which is vitamin B5-infused, plumps and heals dry skin, making it feel smoother and more vibrant. This serum is alcohol, scent, and paraben free and is suitable for use on sensitive skin. This serum has made its way to the cart of many beauty conscious females. It enables a flawless and radiant look with its potent ingredients.

    Pros
    • Anti-aging advantages
    • Skin feels hydrated
    • Safe for sensitive skin
    • Fragrance-free
    • Paraben-free
    Cons
    • Expensive
  • NEUTROGENA Hydro Boost Hydrating Serum

    NEUTROGENA Hydro Boost Hydrating Serum
  • Dry skin receives all-day hydration from Neutrogena Hydro Boost Hydrating Serum, which is a lightweight, oil-free serum. The goal of this non-comedogenic composition is to keep your skin hydrated and encourage a radiant complexion. Skin’s elasticity is improved by hyaluronic acid, which serves as a moisture magnet and also smoothes out wrinkles. It is free of oils and comedogenic chemicals, making it suited for all skin types, even sensitive skin. Regular application of this hydrating face serum might make your skin look and feel better overall.

    Pros
    • Hydrates skin
    • Lightweight formula
    • Oil-free
    • Non-comedogenic
    • Suitable for sensitive skin
    Cons
    • Contains fragrance
  • CETAPHIL Deep Hydration Serum

    CETAPHIL Deep Hydration Serum
  • A dermatologist-recommended hydrating serum called CETAPHIL Serum is made to give dry, sensitive skin constant hydration for 48 hours. The little bottle of magic helps to enhance the skin's ability to retain moisture and encourage a glowing, healthy complexion. Its lightweight, non-greasy composition absorbs rapidly and is fragrance- and paraben-free. Regular application of this serum can make your skin look better overall, feel softer, supplier, and more deeply hydrated while also reducing dryness and soothing irritation.

    Pros
    • 48 hours of hydration
    • Appropriate for sensitive, dry skin
    • Contains vitamin B5
    • Light and non-greasy
    • Dermatologist advised
    Cons
    • Unsuitable for oily skin
  • VIBRIANCE Super C Serum

    VIBRIANCE Super C Serum
  • An all-encompassing product called Vibriance Super C Serum was created to address typical aging symptoms in older skin. The soothing ingredients present in this serum help to moisturize, lift, smooth the skin and prevent loss of firmness and elasticity. Additionally, it goes after wrinkles and age spots, helping to lessen their appearance over time. All skin types can use the thin, non-greasy recipe because it absorbs rapidly. Regular application of this serum for dry skin can help your skin look younger and more luminous while also enhancing its general health and appearance.

    Pros
    • One-stop formula
    • Multiple aging symptoms addressed
    • Strong antioxidants present
    • Formula is light and non-greasy
    • Suitable for all types of skin
    Cons
    • May not be effective for everyone
  • Best for Sensitive Skin

    ISDIN Lightweight Face Serum

    ISDIN Lightweight Face Serum
  • The lightweight face serum ISDIN includes a high concentration of hyaluronic acid, a potent humectant that aids in hydrating and plumping the skin. This lightweight serum absorbs quickly. It also nourishes the layers, which increases collagen formation.  Its non-toxic composition is lightweight, fast absorbed, and paraben- and fragrance-free. Regular application of this hydrating serum can assist to enhance skin health overall, promote a more youthful complexion, and lessen the visibility of fine lines and wrinkles.

    Pros
    • Simple formulation
    • High hyaluronic acid concentration
    • Skin is hydrated and plumped
    • Quick absorption
    • Improves the condition of the skin
    Cons
    • Expensive
  • PCA SKIN Face Serum

    PCA SKIN Face Serum
  • A moisturizing face serum that aids in giving the skin all-day moisture is PCA SKIN Boosting Face Serum. Hyaluronic acid and sodium hyaluronate are two chemicals in this serum's exclusive combination that work together to fill and smooth fine lines and wrinkles. All skin types can use this product because it is lightweight and quickly absorbs. Regular application of this serum can make the skin look and feel better overall, looking more radiant, moisturized, and youthful.

    Pros
    • Hydrates skin
    • Smooths fine lines
    • Lightweight formula
    • Suitable for all skin types
    • Improves overall skin health
    Cons
    • May not work for everyone
  • Best for fine lines & wrinkles

    IMAGE SKINCARE VITAL C hydrating anti-aging serum

    IMAGE SKINCARE VITAL C hydrating anti-aging serum
  • This advanced skin serum is a must-have addition to your skincare routine. Formulated with a powerful blend of helpful ingredients, this serum is enriched with vitamin C, an effective ingredient known for its brightening and skin-rejuvenating properties. It helps to even out skin tone and promote a more youthful complexion. The antioxidant properties also provide protection against environmental stressors, helping to combat the signs of aging. The inclusion of hyaluronic acid in this serum provides extra hydration, plumping the skin and reducing the appearance of fine lines and wrinkles. It works to retain moisture, leaving your skin looking and feeling hydrated, smooth, and radiant.

    Pros
    • Cruelty-free
    • Paraben-free
    • No synthetic dyes
    • Supports skin elasticity
    • Great for morning and night use
    Cons
    • Hard to use pump
  • Best for Acne-prone skin

    innisfree GREEN TEA SEED HYALURONIC ACID SERUM

    innisfree GREEN TEA SEED HYALURONIC ACID SERUM
  • Enriched with the goodness of plant-based ingredients, this serum provides intense hydration while nourishing and soothing your skin. The infused green tea extracts, known for its antioxidant properties, helps to combat free radicals and protect your skin from environmental damage. And by employing the properties of hyaluronic acid, the formula ensures deep hydration by attracting and retaining water in the skin. This helps to plump up fine lines and wrinkles, leaving the skin looking smoother and more youthful. Regular use will help improve skin elasticity, reduce the appearance of fine lines and wrinkles, and promote a youthful and glowing complexion.

    Pros
    • Long-lasting hydration
    • Non-greasy texture
    • Very gentle on skin
    • Sustainable packaging
    Cons
    • Overpowering smell
  • Cocokind ceramide barrier serum

    Cocokind ceramide barrier serum
  • With a powerful combination of its key hydrating ingredients, this Squalane serum is designed to leave your skin healthy and radiant. It is formulated with ceramides — essential lipids naturally found in the skin that lock in moisture and prevent trans-epidermal water loss. By replenishing the skin's protective barrier, this skin serum keeps the impact of environmental aggressors at bay. This hydrating serum also contains a blend of humectants such as squalene and lactic acid that work together to provide extra hydration, leaving your skin feeling soft, smooth, and plump.

    Pros
    • Dermatologist-tested
    • Cruelty-free
    • Fragrance-free
    • Instant absorption
    • Suitable for all skin types
    Cons
    • Poor packaging

    When there are so many moisturizing serum alternatives on the market, it can be difficult to choose the best one.

    How to Choose the Best Hydrating Serum?

    A good serum not only provides several skin benefits, but it is also suitable (and highly recommended) for all skin types. Whether you want to reduce the effects of ageing on your skin or obtain flawless glass-like skin, the best hydrating serum is a must-have in your skincare routine! Now, when you have a list of the best moisturizing serums, let us go through how to pick a good serum for your skin. 

    Discover Your Skin Type

    When choosing a serum for face, it is essential to understand that there are several types of serums as well as specific components to consider depending on your skin type. Before investing on skincare products, it is critical to understand your skin type. How do you make that decision? Simply take note of how your pores and skin feel when you wake up.

    Choose Ingredients Wisely

    The next thing to consider when choosing a hydrating serum is its ingredients. Look for serums that are packed with hydrating and soothing ingredients like hyaluronic acid, glycerin, ceramides, and antioxidants, as they work together to replenish moisture, improve skin texture, and protect against environmental damage. Avoid serums that contain harsh chemicals or fragrances, as they can irritate the skin and cause further dryness.

    Think About the Texture

    Another crucial aspect to think about when choosing a moisturizing serum is its texture. Look for a serum with a thicker viscosity if you have dry or dehydrated skin since this might offer more intense hydration. A serum with a lighter, more watery texture may be preferred if you have oily or mixed skin.

    Read Reviews 

    Reviews are one of the best ways to go for any product you have your heart on. This might help you determine the serum's effectiveness and suitability for your skin type.

    Select a Reliable Brand

    There are a number of fantastic brands that are great to pick a hydrating serum. We have provided a list of the few above to make it easier for you. Do your research well and go for it girl! 

    Your skin's health and appearance can be greatly affected by selecting the best face serum for sensitive skin. You can choose a serum that will provide your skin the moisture it needs to look and feel its best by taking into account your skin type, active ingredients, texture, and brand reputation.

    How to Use a Hydrating Serum?

    Unlike thick face creams and moisturizers, which you massage into your skin in an upward motion, serums should be applied to your face in little tapping strokes with your fingertips or palms. In depth, to understand follow these steps below for amazing results:

    1. To ensure your skin is clear of pollutants and grime, carefully cleanse your face before using the serum.
    2. A tiny amount of serum should be applied with your hands, and you should gently massage it into your skin, paying special attention to any very dry or dehydrated areas.
    3. Before using any additional products, such as a moisturizer or sunscreen, let the serum penetrate completely into your skin.
    4. For best results and a radiant skin, we advice you to apply the serum twice a day. 
    5. Don't use too much serum; a little bit helps a lot. Start with a little dose and build it up gradually as needed.
    6. To get the best benefits from the serum, use it consistently. Any skincare regimen must be consistent.
    7. Stop using right once and see a dermatologist if you notice any rashes or adverse reactions.
    8. Always try to keep the serum in a cool and dry place for longer usage. 

    Your skincare routine most likely already includes cleansing, toning, and moisturizing. But now that you know how to use hydrating serums, it's time to get the ideal serum for your skin type and begin your journey to healthy, glowing skin.

    Another reason why these superb serums should be a must-bye for novices is the good 'ol feel factor that they provide. Serums are the new moisturizers and they're ideal for layering. If you've never used this skin potion deserving to be monikered the best hydrating serum before, think of this post as a hydrating serum 101 to clear up any questions you may have. However, make sure to read the ingredients list and consider your skin type before making a purchase. Additionally, carefully read our buying advice to learn what to anticipate from the serum. You have now have ample of options to choose from. Enjoy your shopping!

    Contributor: Dr Andrea Suarez, Board-Certified Dermatologist

    FAQ's

    Can I use face serum every day?
    Yes, you can apply a facial serum daily. In fact, daily use is advised to get the best benefits. They hydrate the skin and nourish it well but it is important to pick the right skin according to the skin type for best results.
    Does face serum have side effects?
    Face serums can have a few side effects but not necessarily. Skin irritability, redness, dryness, or allergic responses are frequent side effects. If you feel any of these, wash it off immediately.
    When I can see the result of serum on my face?
    Depending on the face serum being used, the person's skin type, and any problems they may have, the time it takes to see benefits may vary. Some women have seen results in a few days while for a few it has taken weeks. To get the best effects, it's critical to use the serum consistently and under the manufacturer's directions.
    Can we use hydrating serum instead of a moisturizer?
    While hydrating serums can provide an extra boost of hydration to the skin, they should not be used as a substitute for a moisturizer. Moisturizers are specifically formulated to provide a protective barrier on the skin's surface, locking in moisture and preventing dehydration. They also contain essential ingredients like emollients, humectants, and occlusives, which help to nourish and hydrate the skin. Hydrating serums, on the other hand, are more concentrated and typically designed to deliver specific active ingredients to target specific skin concerns. While they can certainly complement a moisturizer in a skincare routine, they are not meant to replace it.
    Is hydrating serum good for oily skin?
    Hydrating serums can indeed be beneficial for oily skin. While it may seem counterintuitive to add moisture to already oily skin, hydrating serums can help balance oil production and provide essential hydration. These serums often contain lightweight, non-greasy formulas that penetrate the skin without clogging pores. By using a hydrating serum, oily skin can maintain a healthy moisture balance, which can help reduce excessive oiliness and promote a smoother, more radiant complexion. However, it is important to choose a hydrating serum specifically formulated for oily skin and to incorporate it into a consistent skincare routine for optimal results.
    Who should use hydrating serums?
    Those with dry or dehydrated skin can greatly benefit from the intense hydration and moisture retention properties of these serums. Additionally, individuals with aging skin can also benefit, as hydrating serums help to plump and firm the skin, reducing the appearance of fine lines and wrinkles. Furthermore, those with sensitive or irritated skin can find relief and comfort in the soothing and calming effects of hydrating serums. Lastly, individuals living in harsh climates or exposed to environmental stressors can use hydrating serums as a protective barrier, shielding their skin from damage and maintaining its health and vitality.
    Can I use a hydrating serum with other skincare products?
    Using a hydrating serum alongside other skincare products can be highly beneficial for your skin. The hydrating serum helps to provide intense nourishment and hydration, while other products target specific concerns of acne-prone skin, aging, or uneven skin tone. By incorporating a hydrating serum into your skincare routine, you can enhance the overall effectiveness of your other products and achieve a more balanced and radiant complexion.
    Are hydrating serums suitable for sensitive skin?
    Hydrating serums can be suitable for sensitive skin. However, it is important to choose serums that are specifically formulated for sensitive skin and are free from irritants and harsh ingredients. Look for serums with gentle and soothing ingredients such as hyaluronic acid, aloe vera, and chamomile extract. Additionally, it is recommended to do a patch test before applying the serum to the entire face to ensure compatibility with your skin.

    Why Trust Pinkvilla

    Even on hectic days, Anoushka, our skincare expert, makes sure to use a hydrating serum to keep her skin hydrated and revive it. She believes that serums should be included in everyone’s daily skincare regimen because they are packed with nourishing ingredients such as aloe vera, green tea, hyaluronic acid, etc. that help reduce the signs of aging, brighten dull complexion, and rejuvenate the skin. She personally adores Truskin Naturals Vitamin C Serum for Face — it not only hydrates the skin but also minimizes the appearance of fine lines and wrinkles.

    Author BIO
    reviewer
    Anoushka Sinha
    Skincare Coach & Writer

    Anoushka is certified in Professional Skincare and is a Mass Media (Journalism) graduate from Mumbai University. As a More