18 Best Lipsticks for Older Women That Give an Intense Color Payoff

Written by Sayantani Deb, Makeup & Beauty Writer
Updated on Feb 05, 2024
Best Lipsticks for Older Women with Intense Color Payoff
The products curated for this article are independently chosen by the editorial team. If you make a purchase through the links mentioned below, we may receive a commission. Check out our product research & curation process

As we age, our skin undergoes various changes, and this can have an impact on the way certain makeup products, like lipsticks, appear on our faces. However, drawing from our experience, we can say that the best lipsticks for older women will instantly elevate any look and boost their self-esteems.

Neutral and natural tones tend to be universally flattering, but feel free to experiment with colors that make you feel confident and beautiful. To avoid emphasizing fine lines, opt for creamy or satin finish lipsticks rather than matte formulas, as they tend to be more forgiving and provide a smoother appearance.

No matter your age, you ought to define your lips with the best lipsticks and phenomenal shades. For youngsters, choosing lipstick is not a big task, but older women think twice before choosing one.Here we will explore the world of lipsticks for older women and discover some hidden gems that are sure to become your new favorites.

Best Lipsticks for Older Women

Perfect for glamorous occasions, this lipstick by Charlotte Tilbury comes in two different finishes — matte and satin. They are packed with the goodness of orchid extract and lipstick tree extract (bixa orallena) that protect the lips from within to help them appear hydrated and more youthful. Addedly, they also contain three-dimensional light-diffusing pigments that make the lips look fuller and gives them a sophisticated, frosted aesthetic. Last but not least, this product is formulated without nasties such as parabens or mineral oil and does a good job in nourishing your precious pout.

Pros
  • Creamy formula
  • 3D glowing pigments
  • Hydrates the lips
  • Softens lip texture
  • Looks attractive
  • Beautiful color payoff
Cons
  • Not very long-lasting
  • Expensive
  • Makes the Lips Appear Fuller

    NARS Audacious Lipstick

    NARS Audacious Lipstick
  • The Audaciousrange from NARS proudly showcases the intense color payoff of this incredible lipstick that can be achieved with a single stroke. With a moisturizing formula backed by portulaca extracts, tamanu oil, and micro sized lipid spheres, this product allows your lips to appear fuller and firmer than what they actually are. Thanks to the creamy texture, the lipstick glides smoothly over the lips without feathering and feels weightless throughout the day. You can skip wearing a lip primer or lip balm without a second thought when using this marvelously nourishing formula and trust that it will prevent your lips from overdrying. 

    Pros
    • Rich in emollients
    • Smooth application
    • Feels comfortable
    • Causes no feathering
    • Super-saturated
    • Rich in vitamins C and E
    Cons
    • Expensive
  • Vegan-friendly

    Hourglass Unlocked Satin Crème Lipstick

    Hourglass Unlocked Satin Crème Lipstick
  • Enriched with the moisturizing ingredients like mango seed butter, avocado oil, and argan oil, the satin creme lipstick helps your lips to retain moisture for the longest possible time. Not to miss, it also contains vegan waxes that is the closest substitute to beeswax which mindfully nurtures the lips to make them appear youthful. Addedly, it provides the desired coverage with one single swipe and the credit goes to its high-impact pigments. The Hourglass lipstick comes with a range of shades that ensure that it has something for everyone.

    Pros
    • Paraben-free
    • Looks attractive
    • Loaded with emollients
    • Provides satin finish
    • Cruelty-free
    • Vegan-friendly
    Cons
    • Not very long-lasting
  • Best Budget-friendly

    wet n wild Lipstick- Bellini Overflow

    wet n wild Lipstick- Bellini Overflow
  • This stunning lipstick for mature women is designed to give your lips a pop of vibrant color and a high-shine finish that lasts all day. The Coral Bellini Overflow shade is a beautiful coral hue that is perfect for adding a touch of summery warmth to your look. The formula of this lipstick is ultra-pigmented, delivers a bold and intense color payoff with just one swipe. Its smooth and creamy texture glides on effortlessly, providing a comfortable and hydrating feel to your lips. No more dry or chapped lips, as this lipstick is infused with nourishing ingredients that keep your lips moisturized and looking healthy.

    Pros
    • Vegan
    • Cruelty-free
    • Luxuriously moisturizing
    • Softens lip texture
    • Makes lips appear more plump
    • Wide range of shades
    • Affordable
    Cons
    • Not long-lasting
  • Best Range of Shades

    Neutrogena MoistureSmooth color stick- 070 Plum Perfect

    Neutrogena MoistureSmooth color stick- 070 Plum Perfect
  • Formulated with nourishing ingredients, this lipstick is one of the best lip products from Neutrogena not only adds a pop of stunning plum color to your lips but also provides intense hydration for a smooth and supple pout. The rich and creamy texture glides effortlessly onto your lips, ensuring a flawless application every time. The vibrant plum shade is perfect for enhancing your natural beauty and adding a touch of elegance to any look. With its long-lasting formula, this lipstick stays put for hours, allowing you to enjoy its beautiful color without constant touch-ups.

    Pros
    • Rich in emollients
    • Requires no sharpener
    • Tastes delicious
    • Climate pledge friendly
    • Dermatologist-tested
    • No sharpener needed
    • Wide range of shades
    Cons
    • Has an odd smell
  • Best Packaging

    Oulac Lipstick-Baby Angel(13) Metallic Baby Pink

    Oulac Lipstick-Baby Angel(13) Metallic Baby Pink
  • This vegan lipstick from Oulac is designed to give your lips a mesmerizing metallic shine that demands attention. With its moisturizing creamy formula, it not only adds a pop of stunning color but also keeps your lips soft and hydrated throughout the day. It is perfect for those who want to make a bold statement and its vibrant baby pink shade is both flirty and feminine, adding a touch of playfulness to any look. With its sleek packaging and compact size, it is ideal for on-the-go touch-ups.

    Pros
    • Cruelty-free
    • No grainy feel
    • Long-lasting
    • Full coverage
    • Luxurious packaging
    Cons
    • Pricey
  • Best Lightweight

    REVLON Super Lustrous Lipstick

    REVLON Super Lustrous Lipstick
  • This Revlon Super Lustrous Lipstick from Revlon complements every woman’s taste and complexion. The high-impact color and sheer finish make it the ultimate winner. Scared of chapped and dry lips? Don’t worry! The shade and unique formulation won't affect your lips. Rather, vitamin E and avocado oil are the two key ingredients that will make you experience a comfortable and hydrated feel. This cult-classic lipstick has a bold shade and provides desirable smoothness, all thanks to its microfine pigments.

    Pros
    • Creamy
    • Lightweight
    • Plenty of shades
    • Super moisturizing
    Cons
    • Rubs off in a few hours
  • Best Travel-friendly

    Clinique Pop Lip Colour + Primer Lipstick - 02- Bare Pop

    Clinique Pop Lip Colour + Primer Lipstick - 02- Bare Pop
  • This hybrid Pop Lip Colour + Primer Lipstick from Clinique is one of the best lipsticks for women over 60 who are looking for a lipstick shade that is neither too dark nor too light. This lipstick’s satin finish and 8 hours of moisturizing formula make it a win-win piece. The color stays true, and the lipstick glides effortlessly onto your lips. The saturated color and the soothing primer are luxurious and weightless. This lipstick is the best solution to nourish your dried lips and contour them to complete your look of the day.

    Pros
    • Travel size
    • Paraben-free
    • Suits all skin tones
    • Fragrance-free
    Cons
    • Feels sticky
  • Best Glossy Lipstick

    REVLON Super Lustrous Glass Shine Lipstick - 003 Glossed Up Rose

    REVLON Super Lustrous Glass Shine Lipstick - 003 Glossed Up Rose
  • To all the women who have ferociously hit half centuries, here is your weapon to steal the show with a brilliant shine and color melting your lips. This Super Lustrous Glass Shine Lipstick from REVLON comes in an alluring Glossed Up Rose shade that makes your lips look glossy. While the world fads around matte lipsticks, stand out in glory with this lipstick on. The high-shine emollients make your lips look luscious and keep them moisturized all day long. This lipstick suits your lips even when you are in the 5th decade of your life. All thanks to moisture-locking ingredients like hyaluronic acid, aloe, and rose quartz for making your lips look plumpy.

    Pros
    • Paraben-free
    • Buttery soft feel
    • Luxe melting effect
    • Available in 25 unique shades
    Cons
    • Smudges
  • Most Cost Effective

    COVERGIRL Continuous Color Lipstick - 030 - It's Your Mauve

    COVERGIRL Continuous Color Lipstick - 030 -  It's Your Mauve
  • This Continuous Color Lipstick from COVERGIRL has a gorgeous mauve shade that will compliment your OOTD effortlessly. The range of this long-lasting lipstick for older women consists of a neutral color palette, making it one of the best lipsticks for older women. For added lip comfort, this lipstick is enriched with vitamins A and E. To all the beautiful ladies aging gracefully, here is your pick to combat chapped and dried lips. If you are out partying this season, make sure you carry this tiny magical wand wherever you go.

    Pros
    • Lightweight
    • Creamy finish
    • Locks in moisture
    • Lasts up to 6 hours
    Cons
    • Hard to glide
  • ESTEE LAUDER Pure Color Envy Matte Sculpting Lipstick - 420 - Rebellious Rose

    ESTEE LAUDER Pure Color Envy Matte Sculpting Lipstick - 420 - Rebellious Rose
  • This Pure Color Envy Matte Sculpting Lipstick from ESTEE LAUDER lends you a color that provokes you to pout. It saturates your lips with an undeniably matte color in just one stroke. If you ask us, this lipstick in a Rebellious Rose shade will make your lips look sensual and luxuriously comfortable. Flawlessly shaped to sculpt your cupid’s bows, this lipstick comes with an ultra-creamy formulation. The multi-faceted pigments are yet another reason to purchase this bullet lipstick from ESTEE LAUDER.

    Pros
    • Lightweight
    • Seals in hydration
    • Lasts for up to 6 hours
    • Medium to full coverage
    Cons
    • Unsatisfactory packaging
  • Best Long Lasting

    BOBBI BROWN Lip Color - No. 4 - Brown

    BOBBI BROWN Lip Color - No. 4 - Brown
  • This one of the best lipsticks for mature lips from BOBBI BROWN has an impeccable bold shade that makes your lips look radiant and plumpy. With this lipstick, your lips will look a lot more enhanced and pigmented. All credit goes to the wearable color that is ultra-flattering and at the same time delivers incredible comfort. If you wish for a full-coverage lip color, you must slide lipstick into your cart straight away. It not only makes your lips look polished but also keeps them moisturized all day long.

    Pros
    • Semi-matte
    • Non-drying
    • Creamy finish
    • Lasts up to 10 hours
    Cons
    • Limited shades
  • Best Pigmented

    Maybelline New York Color Sensational - 382 - Red for me

    Maybelline New York Color Sensational - 382 - Red for me
  • Maybelline New York Color Sensational lipstick makes jaws drop with its ultra-flattering 40 shades. Yes, you read it right! This Color Sensational lipstick from Maybelline has introduced stunning, rich, and warm shades to make you look like a stunner in every decade of your life. And, Red for Me is one of the shades that will leave you awestruck. This shade will make your lips pop and look more vibrant. This lipstick is formulated with shea butter and thus lends you a comfortable yet sensual feel.

    Pros
    • Creamy
    • Pigmented
    • Doesn’t bleed
    • Dermatologist tested
    Cons
    • Hard to take off
  • L'Oréal Paris Age Perfect Luminous Hydrating Lipstick + Nourishing Serum - 110- Flaming Carmin

    L'Oréal Paris Age Perfect Luminous Hydrating Lipstick + Nourishing Serum - 110- Flaming Carmin
  • This lipstick’s intense color payoff and insanely moisturizing formula is one combination that is hard to find. The shades brought out by L'Oréal Paris’ Age Perfect range are clearly making this lipstick a winner. This anti-aging lipstick doesn’t feather into your lip lines and proves that your lips deserve the best at any age. With just one glide, your lips will feel supple and smooth. So, pick your shade, smile, and feel a lot more confident.

    Pros
    • Creamy
    • Ideal for mature skin
    • 9 hours of hydration
    • Available in 10 shades
    Cons
    • Unsatisfactory packaging
  • Best for All Skin Types

    Yves Saint Laurent Rouge Pur Couture YSL Satin Lipstick - 17 Rose Dahlia

    Yves Saint Laurent Rouge Pur Couture YSL Satin Lipstick - 17 Rose Dahlia
  • This Rouge Pur Couture YSL Satin Lipstick from Yves Saint Laurent is one of the best lipsticks for mature lips who wish for highly pigmented lipstick to conceal their lip lines easily. The intense color payoff is yet another reason to buy this lipstick. It delivers a luxurious color that contours your lips beautifully. In just one stroke, this lipstick promises an edgy style with an ultimate feminine vibe. What are you waiting for? Don’t think much, just add it to your cart and buckle up to intensify your makeup look.

    Pros
    • Hydrating
    • Satin finish
    • Suits all skin types
    • Rich in antioxidants
    Cons
    • Breaks easily
  • Chanel Rouge Coco Ultra Hydrating Lip Colour - Mademoiselle

    Chanel Rouge Coco Ultra Hydrating Lip Colour - Mademoiselle
  • Chanel’s Rouge Coco Ultra Hydrating Lip Colour comes with an innovative formula that has intensified pigments. These pigments will take the lip shade and sheen to the next level. The color-rich shades of this Rouge Coco range will make you look effortlessly chic. With the perfect hydrating ability, this lipstick is one of the best lipsticks for older ladies who are more inclined towards buying glossy and shimmery lipsticks. If you are one of them, then grab this alluring lipstick straight away. Its exclusive blend of jojoba, sunflower wax, mimosa butter, and silicone delivers lasting hydration, a dazzling shine, and a smooth gliding texture.

    Pros
    • Creamy
    • Lightweight
    • Dermatologist tested
    • Provides full coverage
    Cons
    • Not long-lasting
  • Burt’s Bees Glossy Lipstick - Blush Ripple

    Burt’s Bees Glossy Lipstick - Blush Ripple
  • This Blush Ripple shade of Burt's Bees Glossy Lipstick is one such shade that compliments women of all ages. The glossy finish and moisturizing ingredients make this lipstick a must-have. It is enriched with raspberry oil, moringa Oil, and meadow foam seed oil that makes your lips feel and look healthy. The creamy texture and bright pinkish-red hue are yet another reason that will make you fall in love with this lipstick all over again.

    Pros
    • Paraben-free
    • 100% Natural
    • Full coverage
    • Available in 6 shades
    Cons
    • Gritty texture
  • Rms Beauty Wild With Desire Lipstick - Jezebel

    Rms Beauty Wild With Desire Lipstick - Jezebel
  • This bold and richly pigmented Wild With Desire Lipstick from RMS Beauty comes with a satin finish to make you feel beautiful from within. It has ultra-wearable shades that suit your fashion persona, no matter your age. The one of the best long wear lipstick for mature lips is bleed-proof and is crafted from the goodness of hydrating, moisturizing oils and is rich in antioxidants. This raspberry-like shade named Jezebel suits every type of makeup that you plan to ace.

    Pros
    • Nourishing
    • Long-lasting
    • High-impact color
    • Suitable for all skin types
    Cons
    • Foul smell

    You don’t need to spend a lot to look beautiful, just peep into our list of the best lipsticks for older women and get on that sassiness instantly. Are you not able to pick the best of all for yourself? We have got you covered. Scroll down and snatch a glimpse of our buying guide.

    Buying Guide

    Disclaimer! You are too close to getting the lipstick of your dreams! Can’t decide which lipstick will suit your complexion and skin type appropriately? Roll your eyes over to find answers to your questions.

    How to Choose the Perfect Lipstick Color for Older Women?

    Here are a few aspects that will help you select the best lipstick colors for older ladies.

    1. Shades: Always choose the right shade as per your skin tone or complexion. Lipsticks come in a wide range of warm and cool color palettes to suit your style. If you belong to the older category, choose nude, neutral, or coral shades. To keep your look subtle, make sure you count less on the highly vibrant and bold shades.

    2. Long-lasting: Women need long-lasting lipstick for all ages. However, women who belong to the elderly class deal with wrinkled lines on their lips that tend to smudge their lipstick. So, women over 50 must choose long-lasting lipstick for everyday wear.

    3. Texture: Always pick a lipstick that is well pigmented. For mature wrinkled lips, these pigmented lipsticks blur the lines and help you attain a healthy look. A lipstick that is creamy in texture is highly recommended so that it fills in the lines effortlessly. In just one stroke, you can contour your lips better with creamy lipstick in hand.

    4. No to Bleeding: Since your skin is mature, you should vouch for a lipstick that is smudge-proof. This will keep the lip color intact and prevent the creeping of lipstick around your mouth.

    5. Ingredients: Choose a lipstick that is formulated with hydrating, natural, and organic ingredients. Avoid lipsticks that contain chemicals, parabens, sulfate, phthalates, lead, and fragrance as they leave your lips dry.

    6. Quality: When it comes to lipstick, quality is paramount. As we age, our lips tend to become drier and more prone to fine lines. Using a high-quality lipstick ensures that it glides smoothly on the lips, provides adequate hydration, and doesn't settle into lines or bleed. Invest in lipsticks that are specifically formulated for mature skin, as they often contain ingredients that nourish and plump the lips.

    After choosing the perfect lipstick for yourself, make sure you take due care of your lips and keep them hydrated. Here are some tips that will be of utmost help.

    Tips for Long-lasting Hydrated Lips

    1. Exfoliate Your Lips: Always exfoliate your lips with a lip scrub. This will help you bid adieu to the dead skin cells and allow new skin to grow. You can prepare your own lip scrub with honey and sugar, or rely on ready-made ones. It is advisable to exfoliate your lips at least twice a week.

    2. Don’t Lick: Never lick your lips, as it will make your lips drier and thus will look unhealthy.

    3. Sleeping Mask: Apply a sleeping mask at night to reduce flakiness. Sleeping masks feel like balms, but they are super hydrating and replenishing.

    4. Use a Lip Primer: With a lip primer on, your lipstick will stay longer. It is also the best solution to create a barrier between your skin and the lipstick. If you have dry lips, you must apply a lip primer due to its ever-lasting hydrating benefits.

    5. Drink Water: Last but not the least, drink plenty of water as it not only improves the quality of your skin but also keeps your lips hydrated.

    Conclusion

    Finding the best lipstick for older women can help enhance their natural beauty and boost their confidence. Whether it's a moisturizing formula to combat dryness, a long-lasting lipstick to minimize touch-ups, or a bold color to make a statement, there is a lipstick out there that can complement and flatter the unique features of older women. By embracing the power of a well-chosen lipstick, older women can continue to embrace their individuality, express their personal style, and look and feel their best at any age.

    FAQ's

    What types of ingredients should I look for in lipsticks if I am over 50?
    You must look for natural and organic ingredients in lipsticks if you are over 50.
    What lipstick shades can make you appear younger?
    Lighter lip shades can make you appear younger.
    How do you apply lipstick to older lips?
    If you have older lips, always use a lip primer before you're applying your lipstick.
    Can older women wear dark lipstick?
    Yes, but your lipstick shouldn’t be too dark. For everyday wear, it is recommended to stick to neutral shades.
    Why does red lipstick make me look old?
    A Bold and bright lipstick shade like red draws attention to fine lines around your lips and mouth. Hence, it makes you look old.
    Should older women wear glossy or matte lipstick?
    Older women should wear glossy lipsticks, as they make the lips look hydrated and conceal lines more easily.
    Are there affordable lipstick options for older women?
    There are indeed affordable lipstick options available for older women. Many brands offer a wide range of shades and finishes at affordable prices, allowing older women to enhance their natural beauty without breaking the bank. Additionally, there are various online platforms and discount stores where older women can find great deals on quality lipsticks.
    Should older women use lip liners with their lipsticks?
    Lip liners can help enhance the shape and definition of the lips, providing a more polished and youthful appearance. Additionally, lip liners can prevent lipstick bleeding and feathering, which is a common concern among older women. However, it is important to choose a lip liner shade that complements the lipstick color and to apply it with a light hand to avoid a harsh or unnatural look.
    How can I make lipstick last longer on mature lips?
    Firstly, it is important to properly prepare the lips by exfoliating and moisturizing them. This helps create a smooth canvas for the lipstick to adhere to. Additionally, using a lip primer can further enhance the longevity of the lipstick. Choosing long-wearing and highly pigmented formulas, such as matte or liquid lipsticks, can also help the color stay in place for longer periods. Finally, applying a lip liner and blotting the lipstick with a tissue can help set the color and prevent it from feathering or smudging. By following these tips, mature individuals can enjoy long-lasting and vibrant lipstick throughout the day.

    Why Trust Pinkvilla

    Sayantani believes that as we mature, our lip concerns and preferences change. So she wanted to find lipsticks that offer hydration, anti-aging properties, and shades that flatter mature skin tones. By researching and reviewing lipsticks that are specifically tailored for older women, she aimed to enhance confidence and celebrate the beauty of aging gracefully. This review allowed her to discover lipsticks that provide comfortable wear, vibrant colors, and nourishing formulas, ensuring that older women can embrace their individuality and express themselves through the power of a great lipstick.

    Our product experts study the specifications of every product we suggest and try them out to bring what’s proven to be worthy of your money, time, and energy. We also have subject matter experts from various fields like Fashion, Skincare, Haircare, Home Decor, and Health & Fitness onboard to make sure our suggestions are credible and trustworthy. You can trust Select to be your faithful shopping guide for all the right reasons!

    Author BIO
    reviewer
    Sayantani Deb
    Makeup & Beauty Writer

    Sayantani is a certified hair and makeup professional turned writer with 2+ years of experience in the same genre. Ap More