13 Best Rare Beauty Products According to Our Beauty Experts

Written by Sayantani Deb, Makeup & Beauty Writer
Updated on Feb 20, 2024
Best Rare Beauty Products
The products curated for this article are independently chosen by the editorial team. If you make a purchase through the links mentioned below, we may receive a commission. Check out our product research & curation process

Two things can set a brand apart in the market, they are innovation and inclusivity. That's why the best Rare Beauty products have been raved about so much – they tick off all the boxes. While searching for the top 13 products offered by the brand, we came across some amazing liquid blushes and lip glosses among other Rare Beauty best sellers. In the words of the brand's owner, Selena Gomez, "​I think Rare Beauty can be more than a beauty brand – it can make an impact. I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness”.

At Select, our team of beauty experts spent hours researching, trying, and testing all the products, guaranteeing that we can bring you only the very best picks to enhance both your facial features and confidence. So let's go ahead and take a look at some Rare Beauty must-haves that have earned the brand the reputation it has today.

13 Best Rare Beauty Products

Achieve a natural, blushing-from-within look with the Soft Pinch Liquid Blush in the shade "Happy" from Rare Beauty. It has a vegan and cruelty-free formula that delivers a radiant finish with vibrant pigments, effortlessly enhancing the user's complexion while also being very gentle and safe to use on sensitive skin. The best part about this product is that it's incredibly weightless and lasts for a very long time on the skin – one swipe is all it takes to bring your face joy!

Key Ingredients: A botanical blend of lotus, gardenia, and white water lily.

Size: 7.5 ml

Shade: Happy

Pros
  • Natural finish
  • Full coverage
  • Easy to apply
  • Wide variety of shades
  • Doesn't fade
  • Buildable
  • Travel-friendly
  • Attractive packaging
Cons
  • Expensive

Quick Tip:

Use this blush under your foundation for an ultra-natural blushed look that will create a healthy glow on the face.

  • Rare Beauty Positive Light Liquid Luminizer

    Rare Beauty Positive Light Liquid Luminizer
  • You're going to glow from within when you use the Positive Light Liquid Luminizer from Rare Beauty. With a light coverage and formula that's super easy to blend, your features will stand out in the most radiant way possible. The packaging is very compact, so it's ideal to be carried in your purse wherever you go for quick on-the-go touch-ups if ever you need it. Plus, this liquid highlighter is also vegan and not tested on animals, making it a great option for eco-conscious beauty lovers.

    Key Ingredients:  A botanical blend of lotus, gardenia, and white water lily.

    Size: 15 ml

    Shade: Enlighten

    Pros
    • Lightweight
    • Oil-free formula
    • Smooth application
    • Looks natural
    • Ideal for daily use
    • User-friendly
    • Buildable
    • Long Lasting
    Cons
    • Might not be suitable for very oily skin
  • Best Sample-sized Product

    Rare Beauty Perfect Strokes Universal Volumizing Mascara - Trial Size

    Rare Beauty Perfect Strokes Universal Volumizing Mascara - Trial Size
  • The Perfect Strokes Mascara is a foolproof way to give yourself the most gorgeous lashes! If you have thin and sparse lashes, you're going to enjoy using this product as it instantly adds a great deal of volume. It's also waterproof, so you can rest assured that it stays put. Whether you want to build it up for a dramatic look or achieve a natural, curled lift, the innovative brush on this trial-sized product flawlessly delivers and will exceed your expectations.

    Key Ingredients: Castor oil

    Size: 3 ml

    Shade: Black

    Pros
    • Delivers an impressive lift
    • Convenient size
    • Long-lasting wear
    • Adds volume
    • Won't clump the lashes
    • Can be used every day
    • Smudge-proof
    • Non-irritating
    Cons
    • Limited quantity
  • Best Eye Makeup Product

    Rare Beauty Perfect Strokes Matte Liquid Liner

    Rare Beauty Perfect Strokes Matte Liquid Liner
  • Slay your winged eyeliner game with the Perfect Strokes Matte Liquid Liner from Rare Beauty. It features a stunningly pigmented matte finish that remains perfect all day, giving your eyes a bold look. The packaging is compact and travel-friendly, so you take it with you on all your vacations. It's also very easy to apply, delivering ultra-black lines with every stroke of the brush. Plus, it doesn't fade, feather, or flake and has a long-lasting waterproof formula.

    Key Ingredients: Castor oil

    Size: 0.9 ml

    Shade: Black

    Pros
    • Vegan
    • Cruelty-free
    • Applies smoothly
    • Draws precise lines
    • Won't smudge
    • Dries quickly
    • Non-irritating
    • Easy to remove
    Cons
    • Available in only one color
  • Brand's Bestseller

    Rare Beauty Soft Pinch Tinted Lip Oil

    Rare Beauty Soft Pinch Tinted Lip Oil
  • Your pout won't be able to get enough of Rare Beauty's Soft Pinch Tinted Lip Oil in the shade "Serenity". It glides smoothly and goes on glossy, leaving your lips with a beautiful tint that lasts throughout the day – it doesn't leave behind that undesirable sticky feeling. The formula of this lip product is loaded with sunflower seed oil and jojoba oil that intensely moisturizes and protects the lips. Plus, it's super lightweight and can be layered to achieve a plump and juicy look.

    Key Ingredients: Sunflower seed oil and jojoba oil

    Size: 3 ml

    Shade: Serenity

    Pros
    • Long-wearing
    • Comfy on the lips
    • Universally flattering shade
    • Soothes the lips
    • Travel-friendly
    • Enhances lip texture
    • Suitable for all skin types
    • Cruelty-free
    Cons
    • May transfer slightly
  • Best for All Ages

    Rare Beauty Stay Vulnerable Glossy Lip Balm

    Rare Beauty Stay Vulnerable Glossy Lip Balm
  • Indulge in the nourishing benefits of a lip mask and the stunning appearance of a lip gloss with Rare Beauty's Stay Vulnerable Glossy Lip Balm in the shade "Nearly Neutral". It has a featherlight formula that leaves your lips feeling soft and hydrated, delivering an alluring shine without any tackiness. Ideal to be used on all skin types, this lip balm makes you look naturally beautiful by adding just a hint of color and giving you a plump pout.

    Key Ingredients: A botanical blend of lotus, gardenia, and white water lily.

    Size: 3.8 ml

    Shade: Nearly Neutral

    Pros
    • Versatile shade
    • Innovative formula
    • Easy to apply
    • Delivers long-lasting hydration
    • Can be worn daily
    • Weightless feel
    • Non-sticky
    • Cruelty-free
    • Dermatologist-tested
    Cons
    • Subtle color payoff
  • Most Travel-friendly

    Rare Beauty Brow Harmony Precision Pencil

    Rare Beauty Brow Harmony Precision Pencil
  • Trying to achieve brows that are on fleek? Rare Beauty's Brow Harmony Precision Pencil has got you! The product features a waterproof formula with a unique angle tip that allows you to create natural strokes, delivering a feathery and full look. It's not too creamy, neither is it too waxy – this brow product is just perfect, giving a smooth and long-lasting look. The best part is that it has a built-in spoolie that allows you to polish up your brows for a finishing touch.

    Key Ingredients: Hydrogenated soybean oil 

    Size: 0.8 g

    Shade: Warm Auburn

    Pros
    • Fine tip
    • Natural finish
    • Applies smoothly
    • Waterproof
    • Gluten-free
    • Cruelty-free
    • Non-irritating
    • Travel-friendly
    Cons
    • May have a learning curve
  • Best Base Product

    Rare Beauty Liquid Touch Brightening Concealer

    Rare Beauty Liquid Touch Brightening Concealer
  • Make your skin look flawless and photo-ready with the Liquid Touch Brightening Concealer from Rare Beauty. It has a vegan and cruelty-free formula that effortlessly conceals blemishes while also hydrating and brightening your complexion at the same time – all thanks to potent ingredients like vitamin and niacinamide. The shade 210N is perfect for medium to dark skin tones and the added skincare benefits will make you feel good while you look good.

    Key Ingredients: Vitamin C and niacinamide

    Size: 7.5 ml

    Shade: 210N

    Pros
    • Lightweight formula
    • Hydrating formula
    • Radiant finish
    • Full coverage
    • Contains brightening ingredients
    • Lasts all-day
    • Easy to blend
    • Non-comedogenic
    Cons
    • May oxidize on some skin types

    Quick Tip:

    After applying the concealer over your blemish, let it sit on the skin for about 30 seconds before you blend it out.

  • Best for Gifting

    Rare Beauty Blush & Glow 4-piece Mini Set

    Rare Beauty Blush & Glow 4-piece Mini Set
  • Take your makeup routine up a notch with Rare Beauty's Blush & Glow 4-Piece Mini set – a limited-edition collection that was curated by Selena Gomez herself. They feature two Soft Pinch Liquid Blushes in the variants "Wisdom", which is a mauve plum, and "Virtue", which is a beige peach shade. You also get two Positive Light Liquid Luminizers in the variants "Magnetize" and "Transcend", which are light gold and rose gold shades. Whether you love to collect makeup or you're looking for the perfect gift for a friend, this set delivers a lightweight and long-lasting, radiant finish.

    Active Ingredients: A botanical blend of lotus, gardenia, and white water lily.

    Size: Set of 4

    Shades: Wisdom, Virtue, Magnetize, and Transcend.

    Pros
    • Medium coverage
    • Lightweight finish
    • Versatile shades
    • Cruelty-free
    • Ideal for gifting
    • Portable sizes
    • Blends seamlessly
    • Fan-favorites
    Cons
    • Limited quantities
  • Most Versatile

    Rare Beauty Always An Optimist 4-in-1 Mist

    Rare Beauty Always An Optimist 4-in-1 Mist
  • This priming and setting mist from Rare Beauty is a real game-changer, it hydrates your skin, preps it, sets your makeup, and also refreshes it throughout the day – all of this in just one spritz! loaded with plant-based goodness such as lotus, gardenia, and white water lily, it doesn't just smell amazing but also soothes and calms irritated skin. You'll be able to stay fresh all through the day, with a natural glow that enhances the way your makeup looks. It truly is magic in a bottle!

    Key Ingredients: Niacinamide, sodium hyaluronate, a botanical blend of lotus, gardenia, & white water lily, and panthenol.

    Size: 85 ml

    Shade: Not applicable

    Pros
    • Lightweight
    • Multi-functional
    • Contains skin-loving ingredients
    • Nourishing
    • Pleasant scent
    • Non-greasy
    • Travel-friendly
    • Tested by dermatologists
    Cons
    • Not fragrance-free
  • Rare Beauty Positive Light Under Eye Brightener

    Rare Beauty Positive Light Under Eye Brightener
  • You can brighten up your eyes in just a few seconds using the Positive Light under Eye Brightener from Rare Beauty. It has an ultra-lightweight liquid formula that brilliantly brightens, hydrates, and de-puffs your under-eyes to give it a fresh and wide-awake look. It also blends seamlessly, lasts for hours, and contains beneficial ingredients such as white peony and vitamin E that care for and pamper your skin while giving it a natural, no-makeup glow.

    Key Ingredients: White peony, vitamin E, and a botanic blend of lotus, gardenia, and water lily.

    Size: 4 ml
    Shade: Medium

    Pros
    • Hydrates the delicate under-eye area
    • Reduces the appearance of dark circles
    • Smoothens the skin
    • Easy to blend
    • Doesn't crease
    • Unique cool-tip applicator
    • Can be layered
    • No-mess application
    Cons
    • Doesn’t provide full coverage
  • Rare Beauty Positive Light Silky Touch Highlighter

    Rare Beauty Positive Light Silky Touch Highlighter
  • Shine like never before with Rare Beauty's Positive Light Silky Touch Highlighter in the shade "Mesmerize" – a stunning rose bronze hue that adds an effortless glass-like glow to your skin. The powder formula contains no talc and has a silky feel, melting seamlessly when applied to the skin. It's also weightless and looks very natural, staying in place all through the day with its transfer-proof, smudge-proof, and water-resistant properties.

    Key Ingredients: Not mentioned

    Size: 2.8 g

    Shade: Mesmerize

    Pros
    • Innovative formula
    • Portable
    • Smooth texture
    • Doesn't settle into fine lines
    • Versatile
    • Suits a wide range of skin tones
    • Prismatic effect
    • Reflective finish
    Cons
    • May run out quickly
  • Best for All Skin Types

    Rare Beauty Warm Wishes Effortless Bronzer Stick

    Rare Beauty Warm Wishes Effortless Bronzer Stick
  • The Warm Wishes Effortless Bronzer Stick from Rare Beauty delivers an instant sun-kissed radiance to the face. The formula is vegan, cruelty-free, and blends like butter on the skin, offering a weightless and long-wearing matte finish that won't fade as the day goes on. Just swipe, blend, and get the most natural-looking than that suits every skin tone out there! It's the easiest way to add warmth to your face, even while you're on the go.

    Key Ingredients: A botanical blend of lotus, gardenia, and water lily. 

    Size: 7 g

    Shade: Power Boost

    Pros
    • Convenient application
    • Suitable for all skin types
    • Long-lasting matte finish
    • Weightless
    • Ultra-blendable
    • Can be used on the cheeks and eyes
    • Buildable coverage
    • Non-greasy formula
    Cons
    • Expensive

    Now that you’ve seen some of the best Rare Beauty products, let’s find out how you can choose one or more that are right for you.

    How to Choose the Best Rare Beauty Products?

    The following are a few things to keep in mind while choosing the best products from Rare Beauty:

    • Skin Type

    You must be aware of your skin type – consider if it's dry, oily, combination, sensitive, or normal. Choose products that meet your skin's specific needs.

    • Ingredients

    Take a look at the product's list of ingredients to check if they are beneficial for your skin type. This is also important if you have specific sensitivities.

    • Required Coverage

    Decide if you prefer products with a lighter or full coverage. This is especially important when picking out shades of foundation or concealer.

    • Right Shade

    While choosing shades for products like foundation, you need to keep your skin tone and its undertones in mind to achieve a natural look.

    • Multi-use Products

    Choose products that serve more than one purpose. For example, a lip tint that can be used on the cheeks and eyes as well.

    • Sample Trials

    If you're indecisive about a product, purchase the sample sizes and try them out before you commit to the full-sized option.

    • Reviews

    Go through Rare Beauty reviews by other customers to get a better idea if the product lives up to its claims. You can watch online tutorials as well.

    How to Incorporate Rare Beauty Products Into Your Routine?

    Here is the easiest way to incorporate Rare Beauty products into your routine:

    1. The Basics

    Start with the essentials – choose a foundation. We suggest you pick up Rare Beauty's Liquid Touch Weightless Foundation since it's so light that it's almost like a second skin. Choose the right shade and thoroughly blend it in.

    2. Brightening Time

    Using a concealing product such as the Liquid Touch Brightening Concealer, you can hide your blemishes and brighten your under eyes at the same time. A flawless finish is just inevitable! 

    3. Add Some Color

    Bring your look to life by adding some color to your face. Use a blush like the Soft Pinch Liquid Blush to add a rosy glow to your cheeks. You can use the Positive Light Liquid Luminizer for an eye-catching shine!

    4. Define Your Eyes

    Use an eyeshadow, mascara, and eyeliner to add definition to your gaze. We suggest that you opt for the Stay Vulnerable Melting Cream Eyeshadow, Perfect Strokes Matte Liquid Eyeliner, and the Perfect Strokes Universal Volumizing Mascara

    5. Lock it All in

    Seal your look with the Always An Optimist 4-in-1 Mist. You can use this product as a primer, setting spray, or a refreshing mist. It acts like a protective shield that will keep your Rare Beauty makeup in place all day long. 

    Now, you can confidently go out and slay the day with a Rare Beauty glow!

    Conclusion

    The best Rare Beauty products have made a mark on the industry, offering a conscious beauty range that enhances one's natural beauty. From the Soft Pinch Tinted Lip Oil that's been all over social media to the Soft Pinch Liquid Blush that was sold out in minutes, each product is an embodiment of Selena Gomez's vision of embracing and loving one's individuality. As she herself once said in a song, "Who says you're not perfect?”. Rare Beauty encourages the users of their products to be confident in their own skin because everyone is beautiful and just perfect in their own special way.

    FAQ's

    What is Rare Beauty, and what makes it unique?
    Rare Beauty is a cosmetics brand that was founded by singer and actor Selena Gomez. The brand is known for its emphasis on promoting inclusivity, self-expression, and mental health awareness.
    Are Rare Beauty products cruelty-free?
    Yes, all Rare Beauty products are cruelty-free and not tested on animals.
    Do Rare Beauty products cater to sensitive skin?
    Yes, the brand formulates its products to cater to all skin types, including sensitive skin. However, it’s recommended that you take a look at the ingredients of a product before putting it on your skin.
    Can I find Rare Beauty products for my specific skin type?
    Rare Beauty products are designed to suit all skin types. However, some products might work better for specific skin types and vice versa.

    Why Trust Pinkvilla

    Sayantani is a certified hair and makeup professional turned writer with 2+ years of experience in the same genre. Apart from being passionate about imparting knowledge on the things she is enthusiastic about, Sayantani also has a knack for all things creative and aesthetic. She has fallen in love with the brand Rare Beauty since they offer a wide range of beauty products that celebrate individuality and self-expression. From vibrant lip colors to pretty cream blushes, every single product she’s tried has been a hit. However, there was one of them that stood out to her the most – the Rare Beauty Soft Pinch Tinted Lip Oil. It was super comfy on the lips, enriched with nourishing ingredients, and cruelty-free. 

    Our product experts study the specifications of every product we suggest and try them out to bring what’s proven to be worthy of your money, time, and energy. We also have subject matter experts from various fields like Fashion, Skincare, Haircare, Home Decor, and Health & Fitness onboard to make sure our suggestions are credible and trustworthy. You can trust Select to be your faithful shopping guide for all the right reasons!

    Author BIO
    reviewer
    Sayantani Deb
    Makeup & Beauty Writer

    Sayantani is a certified hair and makeup professional turned writer with 2+ years of experience in the same genre. Ap More