HYBE reacts to rumors of cult association for GFRIEND and LE SSERAFIM's releases, concept theft and more

HYBE has responded to the allegations circulating that they have been involved with a cult named Dahn World. Read on for more details.

Updated on Apr 28, 2024  |  05:17 PM IST |  602.2K
GFRIEND and LE SSERAFIM (Source music)
GFRIEND and LE SSERAFIM (Source music)
Key Highlight
  • HYBE's involvement with the cult Dahn World
  • More on HYBE's cult controversy involving LE SSERAFIM and BTS

New allegations against HYBE have surfaced amid the ongoing feud with ADOR’s CEO Min Hee Jin, which has shocked the K-pop community. According to reports, HYBE is involved with a cult called Dahn World. However, the company has now responded to the rumors and has stated that they are looking into the matter.

HYBE's involvement with the cult Dahn World

On April 28, 2024, online posts have been circulating posing allegations against HYBE that the company has been involved with the cult Dahn World. Several posts on South Korean blogs are gaining traction, which include theories in the form of evidence suggesting that the company has ties with the organization. Furthermore, the allegations also reveal that the concepts previously used with GFRIEND and LE SSERAFIM showcase the cult’s ideologies.

Dahn World, founded by Lee Seung Heon, promotes the idea that man and God are the same. They worship the goddess of the universe, Mago, which was GFRIEND’s final single before their disbandment. The concept of the album, 回:Walpurgis Night, under which the song was released, refers to a Christian tradition where rituals involving fire are performed to get rid of witches and evil entities. Netizens have also made the connection that Walpurgis Night is a tradition performed on May 1, which is also the date of GFRIEND’s disbandment. 

Advertisement

More on HYBE's cult controversy involving LE SSERAFIM and BTS

Moreover, on May 2, 2022, LE SSERAFIM officially made their debut, suggesting cult contributions. The conspiracy further gets deeper when LE SSERAFIM’s concept and name have a direct connection to Old Testament angels, implying that it was a planned event to promote the cult’s beliefs. Moreover, one of LE SSERAFIM’s music videos also contains fire imagery and Kazuha dressed as an angel which suggests the goddess Mago’s depictions have been included in it. 

The founder of the cult has also founded the Global Cyber University, and BTS members have previously visited and promoted it. Furthermore, the matter gets extremely complicated as Bang Hi Syuk has also been accused by artists from whom he has been stealing concepts. Moreover, they have accused him and the company of not providing fair compensation. The company has responded to a South Korean media outlet that they are currently looking into the allegations and will provide a statement soon. 

Pinkvilla Pulse
Subscribe to our newsletter for entertainment exclusives, star interviews, and the latest lifestyle trends. Look No Further!
Subscribe
About The Author

Journalist. Perennially hungry for entertainment. Carefully listens to everything that start with "so, last night...". Currently making web more

...

Credits: Sports Donga, Allkpop
Advertisement

Latest Articles