Fenty, Clinique, Urban Decay and more beauty brands speak up & take action to support Black Lives Matter

In the midst of the revolution, the beauty industry is doing its bit to stand up against racism. 

Updated on Jun 01, 2020  |  07:56 PM IST |  549K
Fenty, Clinique, Urban Decay and more beauty brands speak up & take action to support Black Lives Matter
Fenty, Clinique, Urban Decay and more beauty brands speak up & take action to support Black Lives Matter

Protests and demonstrations are taking over the streets of the United States of America in response to the death of George Floyd. Demonstrators and protesters are demanding that the police end their brutality against Black Americans. Members of several communities have also voiced their opinion and talked about the issue. Brands too have supported the cause openly and pledging money to back up the cause. In this, the beauty industry is also trying to do its bit by standing up for the cause. 

Glossier, the millennial-favourite brand took to their Instagram to share their commitment to the Black community. "We stand in solidarity with the fight against systematic racism, white supremacy and the historic oppression of the Black Community," they wrote.


#BlackLivesMatter

NYX followed suit and also told its followers via Instagram that the brand would be donating to the cause. "Its not okay" was their simple yet effective announcement. 


...and we’re not okay. We stand with our black community, and will be donating to the @mnfreedomfund and @blklivesmatter

Popular drugstore brand Maybelline also took to its Instagram page to announce that it would be helping with the cause. "At Maybelline we believe in inclusivity, equality and justice for all," their caption for a picture of a heart in different skin tones read.


At Maybelline we believe in inclusivity, equality and justice for all. Because of this, we will be donating to @naacp. Together we can make change happen. 

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Urban Decay cosmetics too voiced its support via Instagram in a picture that read, "Silence is not an option. Speak up." The brand also said that it would donate an amount to the Minnesota Freedom Fund and Black Lives Matter. 


To all our black colleagues, friends, and community—we stand with you. Urban Decay is donating to @mnfreedomfund and @blklivesmatter. For additional resources and ways to get involved, click the link in our bio.

Fenty Beauty also reposted Rihanna's statement on her instagram on the brand's page. "I can't shake this! I can't get over an ambulance pulling up to an arrest, a paramedic checking a pulse without removing the very thing that's hindering it!" her statement read. 


#rihgram @badgalriri “For the last few days, the magnitude of devastation, anger, sadness I’ve felt has been overwhelming to say the least! Watching my people get murdered and lynched day after day pushed me to a heavy place in my heart! To the point of staying away from socials, just to avoid hearing the blood curdling agony in George Floyd’s voice again, begging over and over for his life!!! The look of enticement, the pure joy and climax on the face of this bigot, murderer, thug, pig, bum, Derek Chauvin, haunts me!! I can’t shake this! I can’t get over an ambulance pulling up to an arrest, a paramedic checking a pulse without removing the very thing that’s hindering it! Is this that fucking normal??? If intentional MURDER is the fit consequence for “drugs” or “resisting arrest”....then what’s the fit consequence for MURDER???! #GeorgeFloyd #AhmaudArbery#BreonnaTaylor”

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Clinique too put out a bold statement on the brand's instagram page. "Racism and injustice have no place here," it read and added in the caption that they would further announce additional support in the coming week. 


Your Clinique family stands with the black community. We condemn and do not tolerate racism, violence and hatred. We know that just stating our support isn’t enough—we need to take action and will be announcing our additional support this week.

What are your thoughts on these beauty brands taking a stand? Let us know in the comment section below. 

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Sneha Kalra
Sneha Kalra
Fashion Writer

Sneha Kalra is a dedicated writer with a sharp focus on the world of fashion. Armed with a

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