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Ae dil hai mushkil

The much hyped ADHM vs Shivaay clash happened this Diwali and ADHM has so far won every day against competition. While the youth and families of the country have rooted for ADHM, Shivaay is collecting in single screen territories. However, there is one thing that caught our attention. On leading ticket booking platform Book My Show, Ae Dil Hai Mushkil is rated at 62 percent and Ajay Devgn's Shivaay is rated 74 percent. Now, Ae Dil is a multiplex film and most ticket bookings happen through online portals. Given this basic truth, how Shivaay has more votes than Ae Dil is a total mystery.

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The biggest social networking platform, Facebook, has teamed up with Ae Dil Hai Mushkil for a first of its kind integration that will see Ranbir Kapoor and Anushka Sharma connect people who have lost touch of each other. The contest titled Ae Dil Ki Facebook gives an opportunity for a person to reconnect with someone special, someone who they have lost touch with due to circumstances outside their control. This is the biggest integration on social media in 2016.

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Online ticket booking platforms have become major revenue players with more and more people booking tickets of their favourite films online. In festive seasons online platforms like Paytm, Just Tickets, Book My Show, etc go big on promotions with movies they feel are truly family entertainers. And this year, all these platforms are betting on Ae Dil Hai Mushkil to set Diwali collections soaring.

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The Diwali entertainer Ae Dil Hai Mushkil has become a hot property among audiences. All the songs of the film are huge hits, the youth is absolutely loving the chemistry between Ranbir and Anushka, plus the controversies have only raised curiosity among the audiences for Ae Dil.

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The much awaited Diwali release, Ae Dil Hai Mushkil, is releasing nationwide on October 28. With the Chief Minister of Maharashtra Devendra Fadnavis paving the way for the release and MNS not opposing the release of the film any longer, exhibitors are breathing a sigh of release as they have been hailing ADHM as a must watch Diwali entertainer for the entire family.

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This Austrian capital city is set to welcome a 73-member crew of filmmaker Karan Johar's upcoming production "Ae Dil Hai Mushkil", starring Aishwarya Rai Bachchan, Ranbir Kapoor and Anushka Sharma, hoping to emerge as the next big draw for Bollywood shoots.

"It looks like Dharma Productions is visiting us from Oct 14-25 with a 73-member crew. They're in contact with our Embassy in New Delhi for visa formalities," an official of the Vienna Tourist Board, which is also facilitating the logistics, told IANS here.

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