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OPINION: Premalu 2, Jai Hanuman, and Mad Square: Are South films becoming less reliant on superstars?
The South film industry appears to be shifting away from star-driven movies, as seen with the upcoming releases of Premalu 2, Jai Hanuman, and Mad Square.
In 2024, South India has witnessed numerous blockbuster films, with several more slated for release later this year. While the excitement and admiration for star-studded movies remain prevalent in the film industry, many directors have successfully challenged the idea that a film cannot be successful without a superstar.
In recent years, several films such as HanuMan, Tillu Square, Premalu, and others have achieved tremendous success at the box office, despite not having a prominent star associated with them. Does this indicate a shift in the film industry, where a movie's success is now determined by its content and execution rather than relying solely on the star power?
Are movies becoming less dependent on star value?
Taking the recent releases as an example, not only Malayalam films like Manjummel Boys and Premalu but Telugu films like HanuMan, Tillu Square, and Mad are also becoming hits without having a huge star name attached to the production.
The audience and critics are embracing these movies without the usual fanfare or attention that star-driven films often receive. Viewers appreciate these films for their engaging content, well-crafted screenplay, and impressive acting performances.
The success of these films is so prominent that they are even getting sequels. Films like Premalu 2, Jai Hanuman, and Mad Square have all been officially announced by the makers, which are already generating a large buzz.
Upcoming South Indian film sequels:
However, this does not imply that audiences do not appreciate films led by stars anymore. On the contrary, star-led films continue to be immensely popular among moviegoers. Despite the recent massive success of content-driven movies at the box office, a significant majority of film enthusiasts still derive pleasure from witnessing a superstar effortlessly embody their unique style and charisma on the silver screen.
The triumph of the previously mentioned movies demonstrates that audiences not only gravitate towards watching their favorite celebrities on screen but also appreciate a well-crafted and engaging storyline. A film that is skillfully produced is bound to impress viewers, whether it features a popular star or a newcomer in the industry.
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