Love Wins All: What makes IU's pre-release music video featuring BTS' V a cinematic marvel; Details explained

IU's pre-release single, Love Wins All, dropped on December 24 at 12 am KST, featuring BTS' V. The music video's cinematic excellence has garnered praise, prompting a closer look at this masterpiece.

Published on Jan 24, 2024  |  01:10 PM IST |  155.7K
IU and BTS' V in Love Wins All; Image Courtesy: EDAM Entertainment
IU and BTS' V in Love Wins All; Image Courtesy: EDAM Entertainment
Key Highlight
  • IU dropped Love Wins All music video featuring BTS' V on December 24
  • A closer look at the elements that make IU and V's Love Wins All a cinematic marvel

IU's latest music video, Love Wins All, released on December 24 at midnight KST, has taken the music scene by storm, featuring a stellar collaboration with BTS' V. The pre-release music video is garnering acclaim for its cinematic brilliance, raising the bar for visual storytelling in the industry. In this piece, we delve into the elements making IU's latest offering a true cinematic marvel, unraveling the intricate details contributing to its visual grandeur.

IU unveils Love Wins All featuring BTS’ V

IU's recent release, Love Wins All, featuring BTS' V aka Kim Taehyung, unfolds as a poignant visual masterpiece, offering fans a narrative of concealed love and tragic destiny. The surprise midnight release on January 24 captivated audiences, immersing them in a world of emotion and longing. The music video, released through EDAM Entertainment, showcases IU and Taehyung's exceptional acting skills, elevating the emotional rollercoaster of an unseen love story.

Directed by Um Tae Hwa, renowned for the Korean disaster-thriller film Concrete Utopia, the music video portrays the duo escaping to happier days amidst a post-apocalyptic world. Filmed in December, the heart-wrenching love story serves as the first glimpse into IU's upcoming album.

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Initially titled Love Wins, the single faced backlash which led to a respectful title change to Love Wins All. EDAM Entertainment addressed concerns in a press statement, stating, "We decided to change the title to respect and support everyone who loves in their various ways, and we accept the opinions of those who express concerns that precious messages might be blurred due to the title."

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Love Wins All not only showcases artistic depth but also leaves an enduring impact on fans, setting the stage for IU's much-anticipated album.

Watch IU’s music video, Love Wins All featuring BTS’ V, here;


Here’s what makes the Love Wins All MV special

1. IU makes V’s dream come true with Love Wins All

Last year, on IU's YouTube show, IU’s Palette, she asked BTS' V about his acting aspirations. V expressed a desire to continue acting, emphasizing his earnest desire to star in a thriller concept. Four months later, IU has released Love Wins All, a pre-release single with a music video resembling a dystopian sci-fi thriller. This surprise collaboration, not only showcases IU and V’s acting prowess but also fulfills V's dream of trying his hand at a thriller before enlistment. Fans, especially ARMYs, have been applauding IU for making V's aspiration a reality, speculating that she may have cast him shortly after his interview on IU’s Palette.


2. The visual narration of Love Wins All

Love Wins All stands as a testament to Uhm Tae Hwa's finesse in visually captivating narration as IU and Kim Taehyung embark on a poignant journey. From joyful dates to a tragic end, the narrative unfolds amid a dystopian backdrop with pursuing white cubes. The abandoned building becomes a poignant setting, revealing a surreal thought through a discovered camcorder. As IU and V capture moments in wedding attire, exuding the warmth of true love, the visual story transcends joy and laughter, culminating in a desperate escape from the encroaching cubes reflected in the dark and cold tone of the scene. The director skillfully intertwines symbolism, emotion, and suspense, leaving viewers spellbound as the couple's fate intertwines with the enigmatic cubes, concluding in a hauntingly beautiful and tragic embrace.

3. IU and V’s love transcends just words

In the captivating narrative of IU and V's love story in Love Wins All, their on-screen chemistry is elevated to a new level as they communicate using sign language. The palpable connection between IU and V becomes even more profound as they navigate a world where a killer cube possibly threatens them based on noise detection. Their silent communication adds a layer of intimacy and vulnerability to their characters, showcasing a love that transcends spoken words. The use of sign language becomes a poignant and touching element in their struggle for survival, highlighting the depth of their connection amidst the dystopian backdrop.

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4. V and IU convey Love Wins All

In the mesmerizing tale of Love Wins All, BTS' V and IU deliver a powerful portrayal of love amid a dystopian struggle. Communicating through sign language, their palpable on-screen chemistry adds depth to characters facing a relentless killer cube that possibly detects noise. Dressed in wedding attire against desolate ruins, their love becomes a poignant contrast to the grim surroundings. From exploring an abandoned shopping center to donning wedding clothes, each scene resonates as cinematic gold. Moments of joy, captured in a photo booth and a magical slow dance, offer fleeting escapes from their harsh reality. As the narrative concludes, IU and V face their fate with bravery, dreaming of a world without discrimination. Symbolic elements, like piled clothes and IU and V's protective role, amplify the emotional impact, leaving fans contemplating the profound message of love prevailing even in a world overshadowed by hate.

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ALSO READ: IU announces 18-cities H.E.R. world tour; all you need to know about the dates, venues, and more

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About The Author

Saumya is Journalism & Mass-Communication graduate with a specialization in digital journalism. She comes with nearly a

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Credits: EDAM Entertainment
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