From SEVENTEEN to RIIZE, top February boy group brand reputation rankings; see where BTS stands

SEVENTEEN has topped the February boy group brand reputation rankings. Groups RIIZE and THE BOYZ land at second and third position respectively.

Updated on Apr 08, 2024  |  01:04 PM IST |  209.8K
SEVENTEEN (Image Credits- Pledis Entertainment), RIIZE (Image Credits- SM Entertainment), THE BOYZ (Image Credits- IST Entertainment)
SEVENTEEN (Image Credits- Pledis Entertainment), RIIZE (Image Credits- SM Entertainment), THE BOYZ (Image Credits- IST Entertainment)
Key Highlight
  • SEVENTEEN has topped February boy group brand reputation rankings
  • RIIZE and THE BOYZ follow

SEVENTEEN has claimed the top spot in the February rankings for boy group brand reputation. The Korean Business Research Institute has revealed this month’s standings, highlighting the group's significant presence and influence in the industry. The rankings were determined by analyzing consumer participation, media coverage, interaction, and community indexes of various boy groups. This analysis was based on big data collected from January 10 to February 10, providing insights into each group's standing within the industry.

Top 5 of February boy group brand reputation rankings

In February, SEVENTEEN maintained their top position on the list with an impressive brand reputation index of 5,896,081. Their keyword analysis highlighted phrases like NANA TOUR, encore tour, and Recording Industry Association of Japan, while top related terms included record, confirmed, and donate. Additionally, the group garnered an overwhelmingly positive sentiment, with a positivity-negativity analysis revealing an 84.72 percent positive reaction rate.

RIIZE surged to the second position with a notable brand reputation index of 4,255,165, indicating a remarkable 22.01 percent increase compared to January. In the previous month, RIIZE held a close fourth position with a brand reputation index of 3,487,644, reflecting an impressive 113.15 percent increase in their score since December.

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THE BOYZ ascended to the third position with a brand reputation index of 3,263,313, reflecting a 7.07 percent increase compared to the previous month. In January, the group held the sixth spot. BTS secured the fourth position with a brand reputation index of 2,835,330, even with all members currently serving in the military. In January, BTS held the third position with a brand reputation index of 3,677,975, highlighting their enduring influence and popularity despite their absence from active promotions.

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NCT secured a close fifth position with a brand reputation index of 2,737,828 for February. In January, NCT soared to second place after experiencing a remarkable 105.32 percent increase in their brand reputation index since the previous month, achieving a total score of 4,064,501.


Top 30 of February boy group brand reputation rankings

  1. SEVENTEEN
  2. RIIZE
  3. THE BOYZ
  4. BTS
  5. NCT
  6. EXO
  7. Super Junior
  8. Stray Kids
  9. ZEROBASEONE
  10. BTOB
  11. SHINee
  12. B1A4
  13. ENHYPEN
  14. INFINITE
  15. TVXQ
  16. ASTRO
  17. MONSTA X
  18. TREASURE
  19. ATEEZ
  20. PENTAGON
  21. WINNER
  22. TXT
  23. Wanna One
  24. VIXX
  25. 2PM
  26. SF9
  27. BOYNEXTDOOR
  28. CRAVITY
  29. GOT7
  30. Highlight


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About The Author

Pratyusha Dash is an English Literature Graduate from Vivekananda Institute of Professional Studies with a deep passion for Korean

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Credits: The Korean Business Research Institute
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