Taylor Swift's The Swift Life: Why Was Fortnight Singer's Social Networking App Discontinued? Here's What Happened

Taylor Swift's social networking app, The Swift Life, was discontinued, raising worries about its fate.

Published on May 30, 2024  |  09:36 AM IST |  49.2K
Taylor Swift's App Discontinued
Taylor Swift (PC: Getty Images)

The Swift Life was dismissed on January 2, 2019, and the website was taken down on February 1st, 2019. There are several reasons why the app is having problems taking off. Despite Taylor Swift's endorsement, it did not attract many users. 

There were problems with the app's message board, which made it unreliable and caused a lot of complaints. 


Challenges and legal issues surrounding The Swift Life

People began uninstalling, which resulted in large financial losses. Legal issues also surfaced after SwiftLife, a company, filed a lawsuit against Taylor Swift for allegedly violating her copyright.

Furthermore, the idea behind The Swift Life was unclear, in contrast to the compelling and well-defined notion of popular applications like Kim Kardashian: Hollywood. The Swift Life was primarily a social networking app for fans, with new emojis and some exclusive Taylor Swift content.

Glu Mobile's past releases with artists such as Nicki Minaj, Britney Spears, and Katy Perry were not well received. As a result, after The Swift Life, the company chose to pursue other prospects.


A closer look at The Swift Life

In order to introduce The Swift Life in 2017, Taylor Swift teamed up with mobile game developer Glu Mobile. When the app was first released on December 15, 2017, consumers were immediately drawn to it. Glu Mobile had prior experience in this sector and was well-known for developing well-liked celebrity apps like Kim Kardashian: Hollywood.

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The Swift Life was intended to be a social media hub for Swifties, in contrast to Kim Kardashian: Hollywood, which had a stronger gaming focus. It had interactive elements like quizzes and discussion forums. 

The app included a music player that exclusively played Taylor Swift songs, as well as a feed reminiscent of Facebook or Instagram but dedicated solely to Taylor's content. Users can access exclusive images, videos, and other content for free. One of its unique features was Taymojis, a carousel of emojis created specifically for the app.

ALSO READ: Taylor Swift And Travis Kelce Seen Getting Cozy At Dinner Date In Los Angeles Amid TTPD Release; See Here

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