Ma Dong Seok, Im Siwan top February movie star brand reputation rankings; Go Yoon Jung follows

Actor Ma Dong Seok has topped February movie star brand reputation rankings. Actors Im Siwan and Go Yoon Jung land at second and third spot respectively. Find the list inside!

Updated on Apr 02, 2024  |  11:59 AM IST |  146.8K
Ma Dong Seok (Image Credits- B.A. Entertainment), Im Siwan (Image Credits-ENA), Go Yoon Jung (Image Credits- Disney+)
Ma Dong Seok (Image Credits- B.A. Entertainment), Im Siwan (Image Credits-ENA), Go Yoon Jung (Image Credits- Disney+)
Key Highlight
  • Ma Dong Seok topped February movie star brand reputation rankings; followed by Im Siwan
  • Go Yoon Jung, Na Moon Hee and Honey Lee landed at 3rd, 4th and 5th spot respectively

Actor Ma Dong Seok has secured the top position in the February movie star brand reputation rankings. The Korean Business Research Institute has unveiled the brand reputation rankings for film actors this month. These rankings were established by analyzing the consumer participation, media coverage, interaction, and community awareness indexes of 50 prominent movie stars. The data used for this analysis was collected from January 12 to February 12.

Top 5 of February movie star brand reputation rankings

Actor Ma Dong Seok has reached the top of this month's rankings with a remarkable 131.53 percent surge in his brand reputation index since January, elevating his total score to 5,621,048. Notable phrases in his keyword analysis encompassed Badland Hunters, Berlin International Film Festival, and The Outlaws, while his top-ranking related terms featured success, release, and attend. Additionally, Ma Dong Seok's analysis of positivity-negativity unveiled an impressive score of 89.53 percent positive reactions.

Im Siwan has ascended to the second position with a brand reputation index of 4,883,853, showcasing a 21.33 percent increase in his score since the previous month. In January, the star was at the fifth spot with a brand reputation index of 4,024,429, reflecting a modest 0.37 percent increase in his score since December.

Go Yoon Jung secured the third position with a brand reputation index of 3,812,536, indicating a 4.22 percent increase in her score since January. Notably, she was positioned at the ninth spot in January, showcasing a significant rise in her ranking this month.

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Na Moon Hee closely followed in fourth place with a brand reputation index of 3,757,762, while Honey Lee rounded out the top five with an index of 3,726,620 for February. Interestingly, in January, Honey Lee occupied the top spot, experiencing a remarkable 493.88 percent surge in her brand reputation index since December, with a total score of 4,545,690.


Top 30 of  February movie star brand reputation rankings

  1. Ma Dong Seok
  2. Im Siwan
  3. Go Yoon Jung
  4. Na Moon Hee
  5. Honey Lee
  6. Lee Byung Hun
  7. Gong Myung
  8. Lee Yi Kyung
  9. Park Bo Young
  10. Jo Jung Suk
  11. Jung Woo Sung
  12. Song Ha Yoon
  13. Jo Jin Woong
  14. Son Suk Ku
  15. Yoo Hae Jin
  16. Park Seo Joon
  17. Youn Yuh Jung
  18. Ra Mi Ran
  19. Kim Hye Soo
  20. Kim Tae Ri
  21. Kim Hye Joon
  22. Hwang Jung Min
  23. Kang Dong Won
  24. Gong Yoo
  25. Lee Jung Jae
  26. Lee Young Ae
  27. Song Joong Ki
  28. Esom
  29. Jang Dong Yoon
  30. Son Ye Jin


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About The Author

Pratyusha Dash is an English Literature Graduate from Vivekananda Institute of Professional Studies with a deep passion for Korean

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Credits: The Korean Business Research Institute
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