April 18, 2014
Nigeria, one of Africa's largest nations and its most populous, is keen to collaborate with the over $2-billion Indian film industry to promote better understanding between the two countries and provide competition to Hollywood.
"I am just excited at the prospect of a future collaboration between a Nigerian filmmaker and one from India," Femi Adeniye, a Lagos-based Nigerian film producer, told IANS on phone.
"Indian filmmakers have the know-how and the experience and that can combine to be a threat to the Hollywood industry," added the filmmaker.
Recently, Abuja hosted the first Indian Film Festival and screend a number of Hindi movies including "Lagaan", "Pardes", "Chak De! India", "Stanley Ka Dabba", "Jodhaa-Akbar", "Sholay", "Devdas", "Dhoom 2" and "3 Idiots".
Indian High Commissioner to Nigeria A.R. Ghanashayan sees a vast scope for mutually beneficial cooperation between the two countries in filmmaking by virtue of complementing comparative advantages and experiences.
He believes the hosting of the film festival in Nigeria would lead to a reciprocal Nigerian Film Festival in New Delhi.
India is currently Nigeria's second largest trading partner. With a population of 168 million and considerable revenue from oil exports, Nigeria is the largest trading partner of India in Africa.
Bilateral annual trade turnover was over $17.3 billion in 2011-12, registering a growth of 34 percent. Last financial year, Indian exports showed a further increase of 1.33 percent even though bilateral trade fell to $16.8 billion.
Nigeria is also the largest market in Africa for Indian exports with a large number of Indian companies operating in the country and some of them making substantial investments.
India is one of the largest film producing nations in the world and Indian films have also been a part of the country's history and are very popular in Kano, Kaduna and other northern States, and local channels regularly telecast Indian films.
Nigeria's First Lady, Lady Patience Faka Jonathan, who attended the film fest, opined that the two countries have a shared relationship and similarities in an enterprising film culture.
She feels the film industry provides an avenue for growth for the two countries and says: "Just like Nigeria with a population of over 160 million people, India is equally blessed with a huge population of over 1.2 billion people. We can therefore imagine what this translates into economic terms.
"There is the possibility of stakeholders in the film industry from Bollywood and Nollywood (Nigeria's film industry) engaging in partnerships or exchange programmes that will yield mutual benefits and promote better understanding between our two countries."
A further boost to relationship between the two countries in films is likely to increase trade between the countries. Some of film producers are already looking at collaboration between Nigerian and Indian film makers.
April 4, 2014
"Captain America: The Winter Soldier" hit as many a 1,200 screens in over 200 cities in India Friday, backed by tie-ups with 16 brands - touted to be the highest for any Hollywood release in the country.
It is a day and date release in India and the US, and to bring the theatrical experience alive and to give fans an opportunity to own products of the Marvel superhero Captain America, Disney India's consumer products business has collaborated with 16 brands across categories including apparel, accessories, toys, home and more.
The brands include Cottonworld, Celio, Bioworld, Vox Pop, Myntra, Max, Zovi, Be for Bags, Macmerise, Spring Onion, D'décor, Sassoon, Nayasa, JOYO Plastics, Hasbro (distributed by Funskool) and Portronics.
The number surpasses the 2013 film "Iron Man 3", which had 15 brand tie-ups to its credit.
For Indian audiences, "Captain America: The Winter Soldier" has been dubbed in Hindi, Telugu and Tamil, while the Hindi dub will also be available in Dolby Atmos. It can be viewed in 2D or 3D.
It is the widest English release by Disney India studios yet, said Amrita Pandey, vice president and head (Theatrical, Television and Digital Distribution), Studio, Disney India.
"Action as a genre works well with our audiences when it comes to Hollywood films and we are confident that the film will be enjoyed thoroughly by all," said Pandey.
The idea behind the brand tie-ups is "to give fans in India an opportunity to own products inspired by their favourite Marvel superhero", according to Roshini Bakshi, vice president and head (Consumer Products, Retail, Publishing and Franchise Marketing), Disney India.
March 24, 2014
The 2011 Hollywood sports drama "Warrior" has inspired a new Hindi film which will be co-produced by leading global entertainment company Lionsgate and Endemol India.
Hindi film "Warrior", inspired by Lionsgate's critically-acclaimed North American release of the same name, will be the first film jointly produced by the two companies in India. The movie will be made under Eyedentity Motion Pictures, the film arm of Endemol India.
"Action-filled and emotionally powerful with themes of forgiveness and the enduring bonds of family, 'Warrior' will be a quality film made with top-of-the-line production values that we believe will strike a responsive chord with Indian audiences," Deepak Dhar, CEO, Endemol India, said in a statement.
"Warrior" tells the story of two estranged brothers and deals with their struggling relationship with each other and their father. The film will be adapted for Indian audiences and re-written for Indian tastes.
Eyedentity Motion Pictures and Lionsgate are currently finalising the cast for the film which is scheduled to go into production in December 2014.
"'Warrior' is the kind of locally-produced property based on timeless themes that we expect to resonate with mainstream commercial audiences in India," said Andrew Kramer, Lionsgate COO (international distribution).
March 21, 2014
Horror film “Oculus”, starring Karen Gillian and Katee Sackhoff, will hit the screens in India April 11.
The film that tells the story of a haunted mirror possessed with a supernatural phenomenon, having killed over 45 people in its four generations of existence, will release here along with its worldwide release, said a statement.
Directed and written by Mike Flanagan, the movie is based on a short film also titled “Oculus: Chapter 3 - The Man with the Plan” (2006).
March 19, 2014
Comic book legend Stan Lee, co-creator of some of the world's leading superhero characters like Spider-Man and Fantastic Four, has joined hands with Graphic India to launch a new superhero - "Chakra the Invincible".
Created by Lee, Graphic India and POW! Entertainment, the new series of animated shorts is available globally in English and will also be released in Hindi specifically for the Indian market, the two US companies announced Tuesday.
Launched on Rovio's ToonsTV, a streaming video platform, Chakra is also available to audiences around the world through the immensely popular Angry Birds game apps, at Toons.TV and on selected connected devices.
"Against the spectacular backdrop of the great Indian metropolis of Mumbai, we tell the incredible saga of Chakra, one of my latest and most exciting superhero creations, whose adventures will captivate audiences around the world," said Lee.
"Chakra - The Invincible," tells the story of Raju Rai, a young Indian boy living in Mumbai.
Determined to unlock the secrets of human potential through science, Raju and his mentor, the scientist Dr. Singh, develop a technology suit that activates the mystical chakras of the body.
When Raju accidentally activates the suit, he discovers he has superpowers and vows to use his new found abilities to protect the city.
Using his amazing powers, Chakra must save the city of Mumbai and the world from such supervillains as the shattering steelfist, Kildune, the destroyer, Agni, the Living Flame.and the most evil villain of them all, the Merciless, Boss Yama!
In addition to the partnership with Rovio, "Chakra" was recently launched on Cartoon Network India as an animated film.
Beyond animation, Graphic India is also releasing comic books, games, toys and merchandise based on the superhero.
Founded by media entrepreneurs Sharad Devarajan, Gotham Chopra and Suresh Seetharaman, Graphic India is owned by US comic book Company, Liquid Comics and CA Media LP, the Asian investment arm of The Chernin Group.
POW! Entertainment is a multi-media entertainment company founded by Stan Lee, together with award-winning producer Gill Champion and the late intellectual property specialist Arthur Lieberman.
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